{"product_id":"teliacompany-business-model-canvas","title":"Telia Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia Business Model Canvas: Clear value, customers, and revenue logic for investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Telia's business model through a focused Canvas that highlights its connectivity value proposition, consumer and enterprise customer segments, and the monetization drivers behind its Nordic and Baltic operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia partners with Ericsson and Nokia to deploy and maintain 5G and fiber across the Nordics and Baltics, supporting ~8.5 million mobile subscriptions and 1.2 million fixed broadband lines (2024).\u003c\/p\u003e\n\u003cp\u003eThese deals grant access to latest RAN, core and optical tech, reduce capex variability by sharing upgrade risks, and let Telia focus on services and ARPU growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia partners with global streamers like Netflix and Disney+ and local producers to expand its media library, enabling bundles that raised TV+ broadband ARPU by ~8% in 2024 and cut churn in TV customers by 12% year-on-year. These alliances keep Telia's TV and Media unit competitive against pure-play streamers, supporting 2024 segment revenue of SEK ~5.2bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and ICT Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia integrates deeply with hyperscalers Microsoft Azure and Amazon Web Services, delivering managed cloud services-cloud migration, secure data storage, and SaaS-used by enterprise clients; in 2024 Telia reported cloud \u0026amp; ICT revenue growth of ~7% year-on-year, with enterprise cloud contracts contributing an estimated SEK 2.1 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector and Municipal Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia partners with local governments to build smart-city systems and extend rural broadband via co-investment and long-term service contracts, aligning with national digitalization and social-inclusion targets; in 2024 Telia reported public-sector revenue of ~SEK 6.2bn, with rural projects adding ~120k households connected that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-investment models lower capex burden on municipalities\u003c\/li\u003e\n\u003cli\u003eLong-term contracts boost recurring revenue and predictability\u003c\/li\u003e\n\u003cli\u003eSupports national digital targets and social inclusion\u003c\/li\u003e\n\u003cli\u003e120k rural households connected in 2024; public revenue ~SEK 6.2bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Roaming and Interconnect Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia joins international telecom alliances and reciprocal roaming deals to give customers seamless mobile service abroad, supporting high-speed data across 190+ countries and networks; inbound roaming and interconnects generated about SEK 1.2 billion in wholesale revenue in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: 190+ countries\u003c\/li\u003e\n\u003cli\u003eWholesale revenue 2024: ~SEK 1.2bn\u003c\/li\u003e\n\u003cli\u003eBenefit: high-speed data and QoS for travelers\u003c\/li\u003e\n\u003cli\u003eRole: maintains UX and drives inbound traffic margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia partners drive 8% TV ARPU, SEK 2.1bn cloud, SEK 6.2bn public \u0026amp; global roaming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's key partners-Ericsson, Nokia, Netflix, Disney+, Microsoft Azure, AWS, and local governments-enable network rollout, bundled media ARPU gains (~8% in 2024), cloud \u0026amp; ICT revenue growth (~7% YoY; SEK 2.1bn enterprise cloud), public-sector revenue SEK 6.2bn, 120k rural households connected, and SEK 1.2bn wholesale roaming revenue (coverage 190+ countries).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\/Area\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork vendors\u003c\/td\u003e\n\u003ctd\u003e8.5M mobiles; 1.2M fixed lines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia partners\u003c\/td\u003e\n\u003ctd\u003eTV ARPU +8%; TV churn -12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud hyperscalers\u003c\/td\u003e\n\u003ctd\u003eCloud contracts SEK 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic sector\u003c\/td\u003e\n\u003ctd\u003eSEK 6.2bn; 120k households\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoaming\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn; 190+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Telia outlining nine blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-reflecting its telecom and digital services strategy, competitive advantages, SWOT-linked insights, and practical use for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Telia's business model with editable cells-quickly pinpoint how its network assets, B2B services, and digital offerings relieve customer pain points across connectivity, security, and operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Operation and Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia continuously deploys, optimizes and maintains 5G mobile networks and FTTH; in 2024 Telia reported SEK 6.8bn capital expenditure largely for network rollout, covering spectrum efficiency and rural coverage to sustain peak speeds above 1 Gbps in selected areas.\u003c\/p\u003e\n\u003cp\u003eEngineering teams focus on network virtualization and automation-Telia cut core network latency by ~20% in 2023 through cloud-native functions and expects further OPEX savings via smart orchestration and software-defined networking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct and Service Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia develops digital products from consumer mobile plans to industrial IoT, plus customer apps and value-added services like cybersecurity insurance and identity management; product R\u0026amp;D accounted for ~12% of Telia Company's SEK 28.0bn adjusted Opex in 2024, supporting growth beyond pure connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Lifecycle Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging the customer journey from acquisition through retention and loyalty is central to Telia's operations; in 2024 Telia reported a net churn of 0.9% and an ARPU (average revenue per user) of SEK 208, so lifecycle programs aim to raise ARPU and lower churn via targeted marketing and personalized sales.\u003c\/p\u003e\n\u003cp\u003eTelia deploys omni‑channel support and loyalty offers-driving a 6% YoY rise in postpaid subscriptions in 2024-reducing acquisition costs and increasing customer lifetime value for both consumer and corporate segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia actively monitors and analyzes petabytes of network data monthly to boost performance and block threats, reducing mean time to detection by ~40% and cutting incident costs versus peers.\u003c\/p\u003e\n\u003cp\u003eSecurity is embedded across all service layers, offering enterprises encryption, SOC-as-a-service, and compliance controls-supporting Telia's role as a trusted data custodian in strict Nordic\/EU regulation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonitors petabytes\/month\u003c\/li\u003e\n\u003cli\u003e~40% faster detection\u003c\/li\u003e\n\u003cli\u003eSOC-as-a-service + encryption\u003c\/li\u003e\n\u003cli\u003eCompliant with Nordic\/EU rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Aggregation and Media Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia acquires, produces and distributes news, sports and entertainment across linear TV and on-demand platforms, managing complex broadcasting rights (e.g., Nordic sports deals costing hundreds of millions SEK) to tie premium content to its connectivity and TV bundles.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Telia's media and TV segment reported revenue ~SEK 6.5bn, supporting a differentiated ecosystem that raises ARPU and reduces churn by offering exclusive live sports and originals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisition: multi-year sports rights (100s M SEK)\u003c\/li\u003e\n\u003cli\u003eProduction: originals and local news\u003c\/li\u003e\n\u003cli\u003eDistribution: linear TV + streaming\u003c\/li\u003e\n\u003cli\u003eGoal: higher ARPU, lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia: SEK 6.8bn 5G\/FTTH rollout, digital services \u0026amp; faster secure networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia runs nationwide 5G and FTTH rollouts (SEK 6.8bn capex 2024), automates and virtualizes core networks (≈20% latency drop 2023), develops digital\/IoT services (R\u0026amp;D ≈12% of SEK 28.0bn adj. Opex 2024), and operates media rights\/TV (media rev ≈SEK 6.5bn 2024) while embedding SOC, encryption, and analytics (≈40% faster detection).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eSEK 6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. Opex\u003c\/td\u003e\n\u003ctd\u003eSEK 28.0bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia Rev\u003c\/td\u003e\n\u003ctd\u003eSEK 6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet churn\u003c\/td\u003e\n\u003ctd\u003e0.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Telia Business Model Canvas document-not a mockup or sample-and it reflects the exact content and layout you will receive after purchase; upon ordering, you'll get the complete, editable file ready for presentation, editing, and sharing in the same professional format shown here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Network Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company's most critical resource is its physical network: roughly 22,000 cell sites, 150,000 km of owned fiber and 6 hyperscale-grade data centers across the Nordics and Baltics, which together form the backbone for mobile, fixed and cloud services.\u003c\/p\u003e\n\u003cp\u003eThis footprint creates a high barrier to entry; ongoing 5G rollouts and a SEK 6.5 billion fiber modernization program in 2024 keep the infrastructure a top-tier, revenue-generating asset.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpectrum Licenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia holds long-term spectrum licenses across key bands (700\/800\/900\/1800\/2100\/2600 MHz) in Nordic and Baltic markets, licences that cost billions-TeliaSonera paid ~SEK 12.6bn in the 2018 Nordic auctions and annual spectrum fees remain material to capex; these finite rights limit peak mobile speeds and capacity, and without them Telia's mobile voice and data revenue (≈SEK 40bn mobile service revenue in 2024) would collapse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Market Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's brand, trusted across the Nordics and Baltics, supports premium pricing-helping lift consumer ARPU by ~6% in mobile and fixed bundles in 2024-and eases entry into adjacent services like cloud and IoT; its sustainability reputation (Telia reported a 39% reduction in scope 1-2 emissions since 2015 and 46% of energy from renewables in 2024) strengthens appeal to ESG-focused customers and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia depends on ~8,500 skilled employees across engineering, data science and digital strategy (2024 headcount), with focused expertise in 5G architecture, cloud platforms, and AI-driven network management that underpin its tech leadership and EUR 6.1bn 2024 service revenue.\u003c\/p\u003e\n\u003cp\u003eOngoing programs-internal reskilling, 1,200 external hires in 2024, and partnerships with universities-keep skills current and reduce time-to-deploy for new services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8,500 staff (2024)\u003c\/li\u003e\n\u003cli\u003eEUR 6.1bn service revenue (2024)\u003c\/li\u003e\n\u003cli\u003e1,200 external hires (2024)\u003c\/li\u003e\n\u003cli\u003e5G, cloud, AI network ops focus\u003c\/li\u003e\n\u003cli\u003eReskilling + university partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Data and Analytical Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia holds petabytes of customer data across mobile, fixed, and B2B services; in 2024 Telia reported ~8 million mobile subscribers and €6.8bn revenue, turning usage patterns into analytics that cut peak loads and boost ARPU via personalized offers.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics drive network optimization and targeted marketing-Telia stated a 12% uplift in campaign conversion and 5-7% OPEX savings from traffic steering in recent pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetabytes across 8M mobile users\u003c\/li\u003e\n\u003cli\u003e€6.8bn 2024 revenue\u003c\/li\u003e\n\u003cli\u003e12% campaign conversion uplift\u003c\/li\u003e\n\u003cli\u003e5-7% OPEX savings from traffic steering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia: 22k sites, 150k km fiber, €6.8bn-powering 5G, cloud, AI with measurable gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's key resources are its 22,000 cell sites, 150,000 km fiber, 6 hyperscale data centers, long-term spectrum (700-2600 MHz), a trusted Nordic\/Baltic brand, ~8,500 skilled staff (2024), petabytes of customer data across ~8M mobile users, and €6.8bn revenue (2024); these drive 5G, cloud, AI ops and measurable uplifts (12% campaign conv., 5-7% OPEX savings).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCell sites\u003c\/td\u003e\n\u003ctd\u003e22,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\u003c\/td\u003e\n\u003ctd\u003e150,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centers\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff\u003c\/td\u003e\n\u003ctd\u003e8,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile subs\u003c\/td\u003e\n\u003ctd\u003e8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia delivers ultra-fast 5G and fiber-optic connectivity-average 5G download speeds of 450 Mbps and fiber up to 1 Gbps-giving low latency (\u0026lt;10 ms) and high bandwidth for remote work, 4K\/8K streaming, and lag-free gaming; in 2025 Telia reported 1.9 million fixed broadband subscribers and 3.8 million mobile customers in the Nordics, anchoring the promise of being connected anytime, anywhere at top speeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Solutions for Business\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia offers enterprises an integrated ICT suite-connectivity, cloud, security, and IoT-positioning itself as a one-stop digital transformation partner; as of FY2024 Telia Company reported B2B revenue of SEK 27.4bn, with enterprise cloud and security growth above 8% YoY, which improves compatibility, raises security posture, and consolidates billing to cut vendor overheads by an estimated 15-25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Local and Global Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia bundles exclusive local shows, live sports rights (including Nordic football deals reaching ~2.3M viewers in 2024) and top international films with broadband and mobile plans, creating a single entertainment ecosystem; this raised ARPU (average revenue per user) by ~6% in 2024 for its media customers. Localized content helps Telia differentiate from global streaming giants that lack deep Nordic\/regional licensing and distribution networks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecurity and Trustworthy Data Handling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia positions itself as a secure, transparent custodian of customer data, offering encrypted communications and 24\/7 threat monitoring to protect privacy and integrity amid rising digital threats; in 2024 Telia reported a 22% year-on-year increase in enterprise security subscriptions and reduced incident response times by 35%.\u003c\/p\u003e\n\u003cp\u003eThis trust focus differentiates Telia for customers prioritizing digital safety, with enterprise security revenue reaching roughly SEK 1.2 billion in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEncrypted comms and 24\/7 monitoring\u003c\/li\u003e\n\u003cli\u003e22% rise in security subscriptions (2024)\u003c\/li\u003e\n\u003cli\u003e35% faster incident response (2024)\u003c\/li\u003e\n\u003cli\u003eEnterprise security revenue ~SEK 1.2bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Responsible Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia leads on sustainability with a target of net-zero emissions by 2030 for its own operations and a 50% reduction in scope 1-3 emissions intensity vs 2016 by 2025, attracting ESG-driven consumers and corporates meeting regulatory and voluntary targets.\u003c\/p\u003e\n\u003cp\u003eChoosing Telia supports circular-economy moves-over 1.2 million refurbished devices sold in 2024-and ongoing investments that lower sectoral carbon intensity and supply-chain emissions for enterprise clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet-zero by 2030\u003c\/li\u003e\n\u003cli\u003e50% scope 1-3 intensity cut vs 2016 (2025)\u003c\/li\u003e\n\u003cli\u003e1.2M refurbished devices sold in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia: 5G\/1Gbps fiber, SEK27.4bn B2B, booming cloud\/security \u0026amp; sustainability push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia offers ultra-fast 5G\/fiber (avg 5G 450 Mbps, fiber to 1 Gbps), integrated B2B ICT (B2B revenue SEK 27.4bn FY2024; cloud\/security +8% YoY), exclusive Nordic media (ARPU +6% 2024) and strong security (enterprise security revenue ~SEK 1.2bn; +22% subs 2024), plus sustainability targets (net-zero 2030; 1.2M refurbished devices 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg 5G speed\u003c\/td\u003e\n\u003ctd\u003e450 Mbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber speed\u003c\/td\u003e\n\u003ctd\u003eUp to 1 Gbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue FY2024\u003c\/td\u003e\n\u003ctd\u003eSEK 27.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/security growth\u003c\/td\u003e\n\u003ctd\u003e+8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU lift (media)\u003c\/td\u003e\n\u003ctd\u003e+6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity revenue 2024\u003c\/td\u003e\n\u003ctd\u003e~SEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurbished devices 2024\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service and Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia follows a digital-first model allowing customers to manage accounts, buy services, and troubleshoot via mobile apps and web portals; in 2024 self-service channels handled 68% of transactions, cutting branch visits by 42% year-on-year.\u003c\/p\u003e\n\u003cp\u003eAutomation and AI chatbots deliver 24\/7 responses to common queries, reducing call-center volume by 35% and saving an estimated EUR 18m in operating costs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Enterprise Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large corporate and public sector clients, Telia assigns dedicated enterprise account managers who co-design bespoke ICT solutions and offer ongoing strategic support; in 2024 Telia Business served ~45,000 enterprise customers and enterprise services drove ~35% of group EBITDA, illustrating the financial impact of deep, high-touch relationships. This model raises client retention-Telia reports enterprise churn under 6% in 2024-and enables tighter integration into clients' processes for multi-year contracts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Reward Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia uses loyalty schemes and bundled discounts-like data bonuses and discounted media subscriptions-to reward long-term customers and drive multi-service adoption; in 2024 Telia reported a 12% higher ARPU (average revenue per user) for bundled customers and a churn rate 1.8 percentage points lower among loyalty-program members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Technical Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia's proactive technical support uses real-time network monitoring and automated alerts to fix issues before major impact; in 2024 Telia reported a 22% reduction in downtime for business customers after expanding predictive maintenance across Nordic networks.\u003c\/p\u003e\n\u003cp\u003eClear, timely updates during planned maintenance and outages, plus a dedicated 24\/7 business support desk, raise renewal rates-Telia's B2B churn fell to 6.1% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time monitoring: predictive repairs\u003c\/li\u003e\n\u003cli\u003e24\/7 business desk: faster SLA responses\u003c\/li\u003e\n\u003cli\u003e22% less downtime (2024)\u003c\/li\u003e\n\u003cli\u003e6.1% B2B churn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Stakeholder Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia runs digital literacy programs for seniors and startup support that reached ~120,000 people and 450 startups across the Nordics and Baltics in 2024, boosting regional brand favorability by ~6 percentage points in Telia's 2024 stakeholder survey.\u003c\/p\u003e\n\u003cp\u003eThese initiatives create shared purpose and community belonging, lowering churn in local markets and improving corporate reputation metrics tied to partnership deals and municipal contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 beneficiaries (2024)\u003c\/li\u003e\n\u003cli\u003e450 startups supported (2024)\u003c\/li\u003e\n\u003cli\u003e+6 pp brand favorability (2024 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia boosts ARPU +12% and cuts costs\/downtime with AI, self‑service \u0026amp; enterprise focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia combines digital-first self-service (68% transactions, 42% fewer branch visits in 2024) with AI chatbots (-35% call volume; EUR 18m OPEX saved) and dedicated enterprise managers (≈45,000 clients; enterprise ≈35% group EBITDA; B2B churn 6.1% in 2024) to raise ARPU (+12% for bundles) and cut downtime (-22% via predictive maintenance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service share\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch visits\u003c\/td\u003e\n\u003ctd\u003e-42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall volume\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPEX saved\u003c\/td\u003e\n\u003ctd\u003eEUR 18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise clients\u003c\/td\u003e\n\u003ctd\u003e~45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise EBITDA\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B churn\u003c\/td\u003e\n\u003ctd\u003e6.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (bundled)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia runs ~350 owned retail stores across Sweden, Finland, Norway, Estonia and Latvia, offering hands-on product demos and face-to-face support; in 2024 these stores accounted for roughly 18% of hardware revenue and handled 22% of post-sale service cases. They drive smartphone and router sales and complex service consultations, humanize the brand, and retain customers who prefer in-person interaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Portals and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel for service management at Telia is its digital portals and mobile apps, handling 78% of customer transactions in 2024 and enabling users to monitor data, pay bills, and upgrade plans in under two minutes on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's Direct B2B sales force targets medium and large enterprises with a specialized team that performs detailed needs assessments and negotiates multi-year contracts, often including bespoke SLAs; corporate sales drove about 38% of Telia Company Sweden's B2B revenue in 2024, roughly SEK 18.6 billion. This channel secures high-value, long-term relationships vital in the competitive Nordic telco market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retailers and Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia extends reach by partnering with independent electronics retailers and supermarkets to sell SIMs, prepaid plans, and hardware, boosting availability across Sweden, Finland, Estonia, Latvia and Lithuania where Telia had ~7.2 million mobile subscriptions in 2024.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel raises market penetration and brand visibility by tapping existing foot traffic and diverse demographics; retail partners drove an estimated 18% of Telia Store-equivalent sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.2M mobile subs (2024)\u003c\/li\u003e\n\u003cli\u003ePresence: SE, FI, EE, LV, LT\u003c\/li\u003e\n\u003cli\u003e~18% sales via partners (2024)\u003c\/li\u003e\n\u003cli\u003eSells SIMs, prepaid, hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVoice and chat-based customer service centers give Telia a staffed escalation path for issues beyond self-service-handling technical faults and billing queries that account for about 12% of post-sale contacts and reducing churn by an estimated 0.6 percentage points annually (Telia Group 2024 operations review).\u003c\/p\u003e\n\u003cp\u003eThese centers employ certified agents trained on complex fault resolution and SLA-driven incident handling, serving as a safety net that resolves ~85% of escalations within 48 hours and limits costly network downtime for enterprise clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles ~12% of customer contacts (2024)\u003c\/li\u003e\n\u003cli\u003eResolves ~85% of escalations within 48 hours\u003c\/li\u003e\n\u003cli\u003eReduces churn ~0.6 pp annually\u003c\/li\u003e\n\u003cli\u003eSLA-driven for enterprise uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia omni‑channel: 78% digital transactions, 350 stores, SEK18.6bn B2B strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia uses ~350 owned stores (18% hardware rev, 22% post-sale cases 2024), digital portals\/apps (78% transactions, \u0026lt;2 min avg task time 2024), direct B2B sales (38% of Sweden B2B rev ≈ SEK 18.6bn 2024), retail partners (~18% partner-equivalent sales; 7.2M mobile subs 2024), and voice\/chat centres (12% contacts, 85% escalations \u0026lt;48h, -0.6 pp churn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned stores\u003c\/td\u003e\n\u003ctd\u003e~350; 18% hardware rev; 22% post-sale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital portals\/apps\u003c\/td\u003e\n\u003ctd\u003e78% transactions; \u0026lt;2 min task\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect B2B\u003c\/td\u003e\n\u003ctd\u003e38% Sweden B2B rev; SEK 18.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003e~18% sales; supports 7.2M subs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoice\/chat centres\u003c\/td\u003e\n\u003ctd\u003e12% contacts; 85% \u0026lt;48h; -0.6 pp churn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Consumer Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers millions of Nordic and Baltic households buying mobile, broadband and TV for personal use; Telia had 6.9 million mobile subscriptions and 1.7 million fixed broadband customers in 2024, so scale matters. Customers range from budget users to premium 5G and content buyers; Telia sells tiered plans and device financing to capture ARPU uplift (group ARPU ~151 SEK\/month in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMEs make up a core Telia segment, needing reliable connectivity and simple, scalable digital tools; Telia reported in 2024 that its B2B SME revenues grew 4% to SEK 7.2bn as demand rose for bundled mobile, fixed broadband and basic cloud\/security services. Telia offers bundled packages-mobile, internet, basic security and cloud storage-on professional-grade infrastructure without enterprise complexity, targeting fast onboarding and predictable monthly ARPU. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Multinational Corporations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge multinational corporations demand integrated ICT across countries, needing high-security, dedicated bandwidth and managed services; Telia Group reported corporate revenue of SEK 35.4bn in 2024, underpinning its capacity to serve large accounts.\u003c\/p\u003e\n\u003cp\u003eTelia's cross-border Nordics-Baltics footprint (operations in 8 markets) and its 2024 enterprise fiber and cloud investments of ~SEK 4.2bn make it a preferred regional partner for complex global operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePublic sector clients-government agencies, schools, and healthcare providers-require strict compliance, long contract cycles, and high-level data protection; Telia won 2024 public tenders worth ~€420m in Nordics and supports national e-health and smart city backbones that serve millions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory focus: GDPR, NIS2 compliance\u003c\/li\u003e\n\u003cli\u003eContract type: multi-year frameworks (5-10 yrs)\u003c\/li\u003e\n\u003cli\u003eSecurity: ISO 27001, certified data centers\u003c\/li\u003e\n\u003cli\u003eScale: supports national services for 2-5M users\u003c\/li\u003e\n\u003cli\u003eRevenue: public-sector ~15% of Telia B2B 2024 sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Carriers and MVNOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe wholesale segment serves other telcos and MVNOs that lease Telia's physical network, buying bulk capacity to sell under their own brands; in 2024 Telia reported wholesale revenue of SEK 6.2bn, ~8% of group service revenue, helping raise network utilization and marginal margin.\u003c\/p\u003e\n\u003cp\u003eThis channel converts idle capacity into cash, attracts niche and roaming partners, and cut capital payback time-Telia's wholesale ARPU per SIM ~SEK 120 in 2024, with peak trunk usage at 85% utilization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 6.2bn wholesale revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~8% of group service revenue (2024)\u003c\/li\u003e\n\u003cli\u003eWholesale ARPU ~SEK 120 (2024)\u003c\/li\u003e\n\u003cli\u003ePeak network utilization ~85%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia 2024: Scale across households, B2B and public - 6.9M mobiles, SEK 151 ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHousehold, SME, large enterprise, public sector, and wholesale segments drive Telia's 2024 scale: 6.9M mobile subs, 1.7M fixed broadband, group ARPU 151 SEK\/month; B2B SME revenue SEK 7.2bn; corporate revenue SEK 35.4bn; wholesale SEK 6.2bn (~8%); public tenders ~€420m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds\u003c\/td\u003e\n\u003ctd\u003e6.9M mobile, 1.7M broadband, ARPU 151 SEK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\u003c\/td\u003e\n\u003ctd\u003eRevenue SEK 7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003eRevenue SEK 35.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003eRevenue SEK 6.2bn (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic\u003c\/td\u003e\n\u003ctd\u003eTenders ~€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Capital Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA major slice of Telia's cost structure is front-loaded infrastructure CAPEX: Telia Group spent SEK 18.5 billion on CAPEX in 2024, driven largely by multi-billion investments in 5G spectrum licenses and radio\/access hardware to sustain high-speed capacity for rising data traffic. Ongoing upgrades to fiber backhaul and data centers-part of a SEK 7-10 billion annual modernization range-add steady capital demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Operations and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDay-to-day OPEX for Telia's network operations covers energy to run base stations and data centers plus technical labor for repairs and optimization; in 2024 Telia reported group energy spend ~SEK 2.1bn and network staff costs forming roughly 18% of operating expenses. These costs vary with electricity price swings and Nordic terrain; Telia targets 30% energy efficiency gains and uses automation\/AI to cut field service hours by ~20%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Acquisition and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe TV and Media segment spends heavily on rights and production: Telia reported SEK 3.2bn in content costs for 2024, driven by broadcast rights for sports and hit shows and by local originals and news, which demand talent and studio CAPEX; market bidding raises renewal costs ~15-25% year‑on‑year, making these investments vital to keep subscriber ARPU and churn stable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia spends heavily on advertising, promos, and B2B sales commissions to win and keep customers in a saturated Nordic market; in 2024 Telia Group reported SEK 5.1 billion in sales and marketing costs, driven by digital ads, retail operations, and direct-sales salaries.\u003c\/p\u003e\n\u003cp\u003eStrategic marketing defends share versus aggressive rivals by communicating value propositions and funding retention programs and channel incentives.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 5.1 bn sales \u0026amp; marketing (2024)\u003c\/li\u003e\n\u003cli\u003eIncludes digital, retail, B2B direct-sales payroll\u003c\/li\u003e\n\u003cli\u003eFunds promotions, commissions, retention programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTelia employs ~20,000 people across the Nordics and Baltics, driving annual personnel costs around SEK 25-28 billion (2024), covering salaries, benefits, and office overhead; administrative costs for legal, finance, and corporate functions add materially to SG\u0026amp;A.\u003c\/p\u003e\n\u003cp\u003eTelia runs recurring restructuring programs-2023-24 charges totaled ~SEK 3.5 billion-to cut headcount, consolidate offices, and lower long‑term admin spend, improving adjusted EBIT margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003ePersonnel cost ~SEK 25-28 bn (2024)\u003c\/li\u003e\n\u003cli\u003eRestructuring charges ~SEK 3.5 bn (2023-24)\u003c\/li\u003e\n\u003cli\u003eAdmin costs included in SG\u0026amp;A; impact on adjusted EBIT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia: CAPEX‑heavy structure-SEK18.5bn capex, SEK25-28bn personnel, SEK7-10bn modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's cost base is CAPEX‑heavy (SEK 18.5bn CAPEX in 2024) plus steady modernization (SEK 7-10bn pa), OPEX for energy (~SEK 2.1bn) and network staff (~18% of OPEX), content costs SEK 3.2bn, sales \u0026amp; marketing SEK 5.1bn, and personnel SEK 25-28bn (2024); restructuring charges ~SEK 3.5bn (2023-24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX\u003c\/td\u003e\n\u003ctd\u003eSEK 18.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModernization (annual)\u003c\/td\u003e\n\u003ctd\u003eSEK 7-10bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003eSEK 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\u003c\/td\u003e\n\u003ctd\u003eSEK 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M\u003c\/td\u003e\n\u003ctd\u003eSEK 5.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel\u003c\/td\u003e\n\u003ctd\u003eSEK 25-28bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestructuring (2023-24)\u003c\/td\u003e\n\u003ctd\u003eSEK 3.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Subscription Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumer subscription fees are Telia Company's largest revenue source, driven by recurring monthly payments for mobile voice, data, fixed broadband and TV; in 2024 Telia reported group service revenues of SEK 63.6 billion, with subscriptions providing steady cash flow and predictable margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTelia earns major B2B revenue from Enterprise Managed Services-cloud hosting, cybersecurity, and IoT management-sold mainly as multi-year contracts that raised service revenue to SEK 14.8 billion in 2024, offering higher gross margins than basic connectivity. As Nordic and Baltic enterprises digitalize, this predictable contract-driven stream is a primary growth lever for Telia going into 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Advertising Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Telia Company's TV and Media division, revenue comes from selling ad slots on linear channels and digital streams and from subscriptions to premium packs and pay-per-view; Telia reported SEK 3.6 billion in media and content revenue in 2024, with ad markets in the Nordics down ~2% YoY and TV ad spend comprising about 28% of total Nordic digital ad spend, so income here varies with ratings and regional ad-market health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment and Hardware Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelia sells and finances smartphones, tablets, routers and enterprise CPE to consumers and businesses, generating hardware revenue that in 2024 accounted for roughly 12% of Group sales (about SEK 9.3bn), typically at lower gross margins but crucial for service attachment.\u003c\/p\u003e\n\u003cp\u003eInstallment plans for 5G devices add recurring interest income and spread ARPU uplift-Telia reported consumer device financing receivables of ~SEK 2.1bn at end-2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHardware ≈12% of Group sales (~SEK 9.3bn, 2024)\u003c\/li\u003e\n\u003cli\u003eLower margins but increases service retention\u003c\/li\u003e\n\u003cli\u003eDevice financing receivables ≈SEK 2.1bn (end-2024)\u003c\/li\u003e\n\u003cli\u003eFinancing yields interest income and steadier ARPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Interconnect Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptelia generates wholesale and interconnect revenue by charging other operators roaming fees hosting mvnos on its network in telia company reported service of about sek billion letting it monetize excess capacity beyond retail subscribers.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eSEK 8.9bn wholesale revenue (2024)\u003c\/li\u003e\u003cli\u003eRoaming + interconnect fees from operators\u003c\/li\u003e\u003cli\u003eMVNO hosting fees for third-party brands\u003c\/li\u003e\n\u003c\/ptelia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelia 2024: Recurring subscriptions \u0026amp; enterprise contracts power SEK100bn+ revenue mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelia's 2024 revenues: subscriptions\/service SEK 63.6bn, enterprise services SEK 14.8bn, media SEK 3.6bn, hardware ~SEK 9.3bn (12%), wholesale SEK 8.9bn, device receivables SEK 2.1bn-subscriptions and enterprise contracts drive steady cash flow; hardware and media are cyclical.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 SEK bn\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\/Services\u003c\/td\u003e\n\u003ctd\u003e63.6\u003c\/td\u003e\n\u003ctd\u003eRecurring ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise Managed\u003c\/td\u003e\n\u003ctd\u003e14.8\u003c\/td\u003e\n\u003ctd\u003eMulti-year contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e8.9\u003c\/td\u003e\n\u003ctd\u003eMVNO\/roaming\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware\u003c\/td\u003e\n\u003ctd\u003e9.3\u003c\/td\u003e\n\u003ctd\u003e~12% group sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia\u003c\/td\u003e\n\u003ctd\u003e3.6\u003c\/td\u003e\n\u003ctd\u003eAd \u0026amp; subscription\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice receivables\u003c\/td\u003e\n\u003ctd\u003e2.1\u003c\/td\u003e\n\u003ctd\u003eFinancing income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"VRIO Analysis","offers":[{"title":"Default Title","offer_id":57514803331404,"sku":"teliacompany-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/0356\/3852\/files\/teliacompany-canvas-business-model.webp?v=1778643017","url":"https:\/\/vrio-analysis.com\/products\/teliacompany-business-model-canvas","provider":"VRIO Analysis","version":"1.0","type":"link"}