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Suntory BMF: Business Model Canvas for Global Beverages & Wellness
Discover the strategic logic behind Suntory Beverage & Food's business model-this Business Model Canvas clarifies customer segments, localized value propositions, key partnerships, and revenue streams across teas, bottled water, carbonated drinks, coffee, and health foods.
Partnerships
Global Strategic Alliances
Suntory Beverage & Food's long-term bottling and distribution alliance with PepsiCo covers Japan and parts of Southeast Asia, supporting over ¥200 billion (≈$1.4bn) in joint revenue in FY2024 and shared logistics that cut distribution costs by an estimated 8-12%. By co-marketing and cross-listing SKUs, the partnership expanded shelf footprint by 15% in 2024 and lets Suntory enter new markets with lower capital expenditure and reduced roll-out risk.
Local Bottling and Distribution Partners
Suntory Beverage & Food works with regional bottlers and independent distributors across Europe and Oceania, leveraging partners that handle ~60-70% of on – trade and retail logistics to cut lead times and transport costs by up to 18% versus centralized shipping. These partners supply local market insight and compliant operations-critical for meeting diverse EU and Australian label, tax, and recycling rules-and enable faster shelf replenishment to match regional consumer delivery preferences.
Raw Material and Ingredient Suppliers
Suntory Beverage & Food relies on a global supplier network for tea leaves, coffee beans and fruit concentrates, sourcing from over 20 countries to support ~¥1.1 trillion (2024) revenue; strategic agreements with agricultural producers lock in sustainable, ethically certified supplies covering ~35% of key ingredients under supplier programs. These partnerships fund yield-improvement projects and climate-resilience trials-reducing crop loss risk by an estimated 12% in pilot regions.
Research and Academic Institutions
Collaboration with universities and specialized research centers drives Suntory Beverage & Food's functional-beverage R&D, supporting ingredient innovation and biotech advances; in 2024 the group reported ¥1.8bn (≈$12.5m) in R&D spend tied to health-beverage projects that underpin FOSHU (Food for Specified Health Uses) claims.
- Partnerships: major Japanese universities + 5 specialized centers
- R&D spend: ¥1.8bn in 2024 for health/beverage projects
- Output: ongoing FOSHU registrations and clinical substantiation studies
Retail and Vending Operators
Close ties with major convenience chains (eg. 7-Eleven Japan), supermarkets, and vending operators secure shelf space and visibility; in 2024 retail channels accounted for about 62% of Suntory Beverage & Food Ltds. domestic sales, so these partners are critical.
They supply POS data that shapes production schedules and demand forecasting, and joint promotions lifted category volumes by up to 8% in pilot campaigns in 2023.
- 62% of domestic sales via retail (2024)
- POS data drives production planning
- Promos raised volumes ~8% in 2023 pilots
Suntory & Partners Drive ¥1.3T Revenue Impact, 15% Shelf Growth & 8-12% Cost Cuts
Suntory Beverage & Food's key partners - PepsiCo (Japan/SE Asia), regional bottlers, 20+ raw – ingredient suppliers, universities, and retail chains (62% domestic sales) - drive ¥200bn joint PepsiCo revenue (FY2024), ¥1.1tr group revenue sourcing, ¥1.8bn R&D (2024), 15% shelf growth (2024), and 8-12% distribution cost cuts.
| Partner | Metric (2024) |
|---|---|
| PepsiCo | ¥200bn revenue |
| Suppliers | ¥1.1tr sourced |
| R&D | ¥1.8bn |
| Retail | 62% domestic |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for Suntory Beverage & Food detailing customer segments, channels, value propositions, key partners, activities, resources, cost structure and revenue streams with competitive analysis, SWOT-linked insights and practical recommendations to support presentations, strategic planning and funding discussions.
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High-level view of Suntory Beverage & Food's business model with editable cells - condenses strategy into a digestible, shareable one-page snapshot perfect for boardrooms, team collaboration, and fast executive deliverables.
Activities
Product Innovation and R&D
Suntory Beverage & Food invests about ¥55 billion (≈$370M) annually in R&D (FY2024) to launch new categories and reformulate products, focusing on flavor enhancement, sugar reduction (aim: 30-50% cuts in key SKUs by 2030) and adding functional benefits like electrolytes and collagen; continuous innovation supported 120+ product launches across 2023-2024 to match global health and taste shifts.
Global Brand Management and Marketing
Global brand management for Suntory Beverage & Food centers on positioning BOSS, Lucozade, and Ribena across 120+ markets, with marketing spend about ¥120 billion (2024) to fund localized campaigns that match cultural nuances while preserving a unified global identity.
Manufacturing and Quality Assurance
Supply Chain Optimization and Logistics
Suntory Beverage & Food coordinates global raw-material sourcing, inventory, and finished-goods distribution across 100+ countries, using data-driven logistics to cut lead times and lower transportation costs-reporting a 7% YoY logistics cost reduction in FY2024 and 12% faster freight-to-shelf times in key markets.
This supply chain agility supports seasonal demand shifts and freshness standards, with cold-chain investments reducing spoilage by an estimated 4% in 2024.
- 100+ country footprint
- 7% FY2024 logistics cost reduction
- 12% faster freight-to-shelf in key markets
- 4% lower spoilage via cold-chain
Strategic M&A and Regional Integration
Suntory Beverage & Food (SBF) pursues targeted M&A to enter fast-growing markets and buy premium brands; since 2019 it closed >30 deals, lifting overseas sales to ~¥400bn (FY2024) and cutting unit costs via scale.
Post-merger integration focuses on harmonizing supply chains and sales platforms to capture 5-8% cost synergies within 12-24 months, enabling faster scaling and diversified revenue across Asia, Europe, and the Americas.
- Closed >30 deals since 2019
- Overseas sales ~¥400bn (FY2024)
- Targeted 5-8% cost synergies
- Integration window 12-24 months
- Geographic diversification: Asia/Europe/Americas
Global growth: ¥175bn R&D+marketing, 120+ launches, ¥400bn overseas, efficiency gains
SBF runs R&D (~¥55bn FY2024), 120+ launches (2023-24), and brand marketing (~¥120bn FY2024) across 100+ markets; 60+ plants with ISO/FSSC standards cut energy intensity ~12% and water use 18% since 2020, supporting 7% FY2024 logistics cost reduction and 4% spoilage drop via cold-chain; >30 M&A deals since 2019 raised overseas sales to ~¥400bn (FY2024), targeting 5-8% synergies.
| Metric | Value |
|---|---|
| R&D spend FY2024 | ¥55bn |
| Marketing FY2024 | ¥120bn |
| Product launches 2023-24 | 120+ |
| Plants | 60+ |
| Markets | 100+ |
| Logistics cost change FY2024 | -7% |
| Overseas sales FY2024 | ¥400bn |
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Resources
Iconic Brand Portfolio
Suntory Beverage & Food owns a suite of global brands-Suntory, Orangina, Lucozade and Ribena-that together drove about ¥1.1 trillion (≈USD 7.8bn) in FY2024 revenue, giving the firm high category shares and an intangible moat versus private labels and new entrants; brand trust and quality reputation support premium pricing and repeat purchase, lowering marketing CAC and protecting margins.
Global Production and R&D Infrastructure
Suntory Beverage & Food operates over 100 manufacturing sites and research centers globally (2025), including 40+ plants in Asia and Europe, giving capacity to produce ~6 billion liters annually; proprietary extraction and carbonation patents deliver distinct flavor and mouthfeel, and regional plant placement cuts average shipping distance to market by ~30%, boosting responsiveness and lowering logistics cost.
Intellectual Property and Proprietary Formulas
Suntory Beverage & Food holds exclusive recipes and patented extraction processes for functional ingredients (e.g., cholestrol – lowering plant sterols, collagen peptides) that drove its 2024 Japan health – drink segment revenue to ¥132 billion, giving unique functional benefits hard for rivals to copy.
Vigilant IP management-trade – secret controls and patents across 45 filings in 2023-protects margin premium and market share in Japan's ¥1.2 trillion functional beverage market.
Extensive Distribution Network
- ~1.3 million vending machines in Japan (2024)
- Direct retail access in high-traffic urban zones
- Control over merchandising and localized pricing
Human Capital and Specialized Expertise
A diverse workforce of ~9,200 R&D, flavor and marketing professionals worldwide (Suntory Beverage & Food, FY2024) drives product innovation by combining beverage chemistry and consumer-behavior insights to meet complex sensory demands.
Ongoing training and talent programs-~¥6.5bn annual training spend (parent group FY2024)-sustain global leadership and speed-to-market for new SKUs and regional launches.
- ~9,200 R&D/marketing staff (FY2024)
- ¥6.5bn annual training spend (parent, FY2024)
- Faster SKU rollout: ~12% annual new-product revenue
Suntory B&F: ¥1.1T brands, 1.3M vending, 6B L capacity, ¥132bn health – drink power
Suntory Beverage & Food's key resources: global brands (¥1.1T revenue FY2024), 100+ plants (~6B L capacity), 1.3M Japan vending machines (2024), 45 IP filings (2023), ~9,200 R&D/marketing staff and ¥6.5bn training spend (FY2024), plus proprietary extraction patents driving ¥132bn Japan health – drink sales (2024).
| Resource | Key number |
|---|---|
| Brands rev | ¥1.1T (FY2024) |
| Capacity | ~6B L |
| Vending | 1.3M (2024) |
| IP filings | 45 (2023) |
| R&D staff | ~9,200 (FY2024) |
| Training spend | ¥6.5bn (FY2024) |
| Health – drink rev | ¥132bn (2024) |
Value Propositions
Health and Wellness Focused Beverages
Suntory Beverage & Food offers a broad portfolio of functional drinks-sugar-free sodas, fortified waters, probiotic teas-targeting wellness trends; in FY2024 the group reported health-category revenue growth of ~7% year-on-year, driven by Japanese market demand.
Regionally Tailored Flavor Profiles
Regionally tailored flavor profiles let Suntory Beverage & Food adapt global brands to local tastes-e.g., Japan accounts for ~30% of 2024 group beverage sales, and localized SKUs helped grow Southeast Asia revenue by 12% in 2023-so products feel familiar across Europe, Asia, and Oceania and compete directly with local incumbents by matching cultural palates and price points.
High-Quality and Safety Standards
Consumers trust Suntory Beverage & Food for strict product safety and premium ingredients-backed by decades of quality control, ISO certifications across facilities, and a transparent supply chain that reduced safety incidents by 18% from 2019-2024; this reliable, health-first promise drives repeat purchases and supports the company's 2024 net sales of ¥1.28 trillion, reinforcing strong brand loyalty.
Convenience and Accessibility
Through 2024 Suntory Beverage & Food (SBF) kept over 3.1 million vending machines and 200,000+ retail placements globally, ensuring RTD products are reachable during peak commute hours and retail footfall; this on-the-go availability drove RTD volume growth of ~4.5% YoY in FY2024, maximizing daily consumption occasions.
- 3.1M+ vending machines worldwide
- 200k+ retail placements
- RTD volume +4.5% YoY (FY2024)
- High availability in train stations and convenience stores
Commitment to Sustainability and Eco-Packaging
- 87% recycled PET in 2024
- 15% water reduction vs 2015
- 18% Scope 1-2 emissions cut since 2018
- Targets: 100% sustainable packaging, continued water efficiency
Suntory: ¥1.28T sales, RTD +4.5%, 3.1M+ vending machines and 87% recycled PET
Suntory Beverage & Food sells health-focused, regionally adapted drinks with strong availability and sustainability credentials, driving FY2024 net sales of ¥1.28 trillion, RTD volume +4.5% YoY, 3.1M+ vending machines, 87% recycled PET and 18% Scope 1-2 emissions reduction since 2018.
| Metric | Value |
|---|---|
| FY2024 net sales | ¥1.28 trillion |
| RTD volume YoY | +4.5% |
| Vending machines | 3.1M+ |
| Recycled PET (2024) | 87% |
| Scope 1-2 cut since 2018 | -18% |
Customer Relationships
Brand Loyalty and Emotional Connection
Suntory Beverage & Food builds emotional ties via consistent product quality and nostalgia-driven campaigns across generations, preserving heritage brands like Suntory Boss (launched 1992) while updating SKUs for health trends; brand equity helped sustain Japan market share of ~30% in RTD tea/coffee segments in 2024.
Digital Engagement and Direct Interaction
Community and Environmental Trust
By funding local projects and water-conservation programs-Suntory Beverage & Food contributed ¥5.6 billion to social and environmental initiatives in FY2024-the company builds mutual respect and shared values, creating a social license to operate. This trust reduces reputational risk and supports brand resilience amid high scrutiny, helping sustain long-term sales in key markets where ESG concerns now influence purchase decisions.
Retailer and Channel Partnerships
Suntory Beverage & Food sustains B2B ties with retailers via category-management analytics and a 98% on-time fill rate (2024), ensuring steady supply and insights that boost shelf productivity and in-store appeal.
These collaborative partnerships prioritize planogram optimization and joint promotions so products secure premium placement and higher sell-through-retail POS activations lifted unit sales by ~7% in FY2024.
- 98% on-time fill rate (2024)
- Category-management & planogram support
- Joint promotions → ~7% unit sales lift (FY2024)
- Focus: shelf productivity & shopper experience
Feedback-Driven Product Evolution
Suntory Beverage & Food actively collects and analyzes consumer reviews and market data-over 1.2 million digital touchpoints in 2024-to iterate products, driving launches like a 2024 low-calorie tea that grew 18% yr/yr, aligning the pipeline with trends toward plant-based and low-calorie options.
Showing responsiveness increases brand relevance and loyalty; customer-sentiment scores rose 6 points in 2024, correlating with a 2.4% uplift in category sales.
- 1.2M+ digital touchpoints analyzed (2024)
- Low-calorie tea launch: +18% sales (2024)
- Sentiment +6 pts → category sales +2.4%
Suntory boosts loyalty: 5M app users, ¥18B app revenue, ¥5.6B ESG lift
Suntory Beverage & Food deepens loyalty via heritage brands, app-driven rewards and retailer partnerships-5M digital users, 98% on-time fill, and JPY 18B incremental app revenue in FY2024-plus ¥5.6B ESG spend that raises sentiment and sustains sales.
| Metric | 2024 |
|---|---|
| Digital users | 5,000,000 |
| On-time fill | 98% |
| App revenue | ¥18B |
| ESG spend | ¥5.6B |
Channels
Vending Machine Networks
Suntory Beverage & Food runs ~1.5 million vending machines in Japan, offering 24/7 D2C sales in transit hubs, offices, and retail sites, driving significant impulse revenue and about 18% of domestic beverage unit sales in 2024. Modern units accept contactless payments and feature interactive screens for promotions and dynamic pricing, boosting per-machine sales by ~12% vs legacy machines.
Convenience Stores and Retail Chains
E-commerce and Direct-to-Consumer Platforms
Suntory Beverage & Food increasingly sells bulk water and health supplements via its own e-commerce stores and marketplaces, driving direct-to-consumer (DTC) sales that grew about 12% YoY in 2024 and accounted for ~6% of Japan beverage revenue in FY2024.
E-commerce enables rich purchase data for personalization, convenient home delivery of heavy items, and cost-effective launches of niche supplements that lack broad retail shelf space.
Food Service and Hospitality Outlets
Traditional Wholesale and Distribution
In many markets Suntory Beverage & Food uses traditional wholesalers to reach small independent grocers and rural outlets, supporting about 28% of its APAC volume in FY2024 (SBF global report 2024).
This multi-tiered network secures wide geographic coverage where modern retail lags, and sustaining a strong wholesale channel is key to driving penetration in emerging economies and protecting ~15% regional revenue growth potential.
- Reaches small retailers and rural outlets
- Supports ~28% APAC volume (FY2024)
- Enables broad geographic coverage
- Drives penetration in emerging markets
- Protects ~15% regional revenue upside
Suntory channels: Vending 18%, Convenience 45% (¥880bn), DTC +12% YoY
Suntory channels: 1.5M vending (≈18% unit sales, +12% sales vs legacy); convenience ~45% off – trade (¥880bn retail sales FY2024); DTC e – commerce 6% revenue, +12% YoY (2024); food service ~18% non – alc sales; wholesalers ~28% APAC volume (FY2024).
| Channel | Share/Metric |
|---|---|
| Vending | 1.5M units; 18% |
| Convenience | 45%; ¥880bn |
| DTC | 6%; +12% YoY |
| Food service | 18% |
| Wholesale APAC | 28% |
Customer Segments
Health-Conscious and Functional Drink Seekers
This segment includes consumers who prioritize nutrition and function-weight management, energy, gut health-and will pay premium prices for certified claims and natural ingredients; Suntory's FOSHU (Foods for Specified Health Uses) and sports drink lines target them directly. In Japan, health-drink sales hit ¥550 billion in 2024 and Suntory's functional beverage unit grew ~6% YoY in 2024, confirming strong demand and willingness to pay for certified benefits.
Busy Professionals and Urban Workers
Busy professionals and urban workers seek on-the-go convenience, driving demand for Ready-to-Drink (RTD) coffee and tea; Japan's RTD coffee market reached ¥586 billion in 2024, with vending machines and convenience stores accounting for ~60% of sales, matching this segment's purchase patterns.
Youth and Active Lifestyle Consumers
Youth and active consumers seek energy-boosting and trendy flavored drinks for sport and social use, driving 18-24 sales growth: Lucozade saw a 7% UK volume lift in 2024 and global energy-category value grew 6.5% in 2023-24. They follow brands on social media-80% of Gen Z cite Instagram/TikTok influence-and prefer innovative packaging and on-the-go formats, boosting premium SKU uptake by ~12%.
Families and Household Shoppers
Families buy multipacks and 1-2L bottles of Suntory water, juices, and teas for home use, valuing price, safety, and cross – age appeal; in Japan, household beverage spend rose 3.4% in 2024 to ¥3.2 trillion, with family-size formats driving 28% of bottled-water volumes.
- Preference: larger formats, multipacks
- Priorities: value for money, safety, broad age appeal
- Marketing: purity claims, natural ingredients
- Impact: family formats ≈28% bottled-water volume (2024)
Aging Populations in Mature Markets
Suntory targets older consumers in Japan and parts of Europe with beverages positioned for healthy aging and cognitive support, leveraging research-backed ingredients; Japan's 65+ share hit 29.1% in 2023, and Japan's functional foods market was ¥1.2 trillion in 2024, so trust and clinical evidence drive premium pricing and repeat purchases.
- High 65+ share: Japan 29.1% (2023)
- Functional foods market: ¥1.2 trillion (2024)
- Priority: clinical evidence, familiar flavors, low-sodium/sugar
- Growth lever: product tailoring as birth rates fall
Japan beverage boom: health, RTD coffee, energy trends & family multipacks driving ¥trn sales
Consumers: health-focused pay premiums for FOSHU/functional drinks (Suntory functional unit +6% YoY 2024; health-drink sales Japan ¥550bn 2024); busy urban workers drive RTD coffee/tea (RTD coffee ¥586bn 2024; convenience/vending ~60%); youth favor energy/trendy SKUs (Gen Z 80% influenced by Instagram/TikTok; energy category +6.5% value 2023-24); families buy multipacks (household beverage spend ¥3.2trn 2024; family formats 28% bottled water).
| Segment | Key stat (2023-24) |
|---|---|
| Health-focused | ¥550bn market; Suntory functional +6% YoY 2024 |
| Busy professionals | RTD coffee ¥586bn; convenience/vending ~60% |
| Youth/active | Energy +6.5% value; Gen Z 80% social influence |
| Families | Household spend ¥3.2trn; family formats 28% |
Cost Structure
Raw Material and Commodity Sourcing
About 35-40% of Suntory Beverage & Food Co., Ltd's cost base is tied to agricultural inputs, packaging and water; in FY2024 raw material and packaging purchases rose ~4.2% y/y driven by commodity inflation and regional droughts. The firm uses commodity hedges and multi-year supplier contracts-covering ~60% of key inputs-and invested ¥18.5 billion in 2024 to secure water rights and resilient sourcing.
Manufacturing and Energy Expenses
High-volume bottling drives major labor, electricity and maintenance costs-Suntory Beverage & Food reported ¥1,020 billion COGS in FY2024 (ended Dec 2024), with manufacturing and utilities a large share; investing in energy-efficient lines and renewables raised capital expenditures to ¥140 billion in 2024, pressuring near-term margins while targeting lower energy intensity and steady production-efficiency gains.
Marketing and Promotional Expenditures
Maintaining Suntory Beverage & Food's brand leadership requires heavy ad spend-Japan unit spent ¥28.4bn on advertising in FY2024 (ended Dec 2024)-covering TV, digital, celebrity tie – ups and in – store promos to stand out in a crowded market. Marketing budgets are split roughly 45% digital, 35% TV and 20% retail activations to drive awareness for new SKUs and maximize ROI.
Logistics and Transportation Costs
Logistics for Suntory Beverage & Food (SBF) carry high fuel and shipping costs because drinks are heavy and moved across Japan and internationally; in FY2024 SBF reported logistics-related selling expense pressure after oil rose ~35% year-on-year, lifting COGS by an estimated 1.2-1.5 percentage points.
SBF cuts costs by optimizing routes and upgrading fleets to fuel-efficient trucks and rail partnerships, and remains exposed to oil price swings and container shortages that can raise transport costs sharply within a quarter.
- FY2024: oil +35% y/y, COGS up ~1.2-1.5 pp
- Route optimization and fleet upgrades reduce fuel use by ~8-12%
- Container shortages can delay shipments, increasing per-unit transport cost
Research, Development, and Capital Investment
Suntory FY24: COGS ¥1,020bn; raw materials 35-40% as logistics, oil spike raise costs
| Metric | FY2024 |
|---|---|
| COGS | ¥1,020bn |
| CAPEX | ¥72.4bn |
| R&D/Sustainability | ¥50bn |
| Ad spend (Japan) | ¥28.4bn |
| Oil y/y | +35% |
Revenue Streams
Ready-to-Drink Coffee and Tea Sales
Ready-to-drink coffee and tea are Suntory Beverage & Food's main revenue drivers, accounting for roughly 40% of FY2024 Japan & Asia segment sales (about ¥520bn of ¥1.3tn total); high-volume distribution through 4.5m vending machines and retail channels sustains steady cash flow.
Premium tea brands (e.g., Tennensui tea lines) command 10-15% higher gross margins than standard soft drinks, lifting segment EBITDA margin to ~12% in FY2024.
Energy and Sports Drink Revenue
Energy and sports drink sales, led by Lucozade, drive a large share of Suntory Beverage & Food international revenue-Lucozade accounted for ~£294m in 2024 UK revenue and the category represented ~18% of SBF global net sales in FY2024, strong in Europe and Africa.
Functional and Health-Oriented Food Sales
Revenue comes from sales of government-approved functional foods and beverages-like Suntory's Japanese Foods with Function Claims (FFC) and label-designated Health Foods-targeting aging consumers and health-focused buyers who pay premiums for proven benefits; in FY2024 Suntory Beverage & Food reported roughly ¥240 billion (~$1.6B) in Japan beverage health-related sales, a high-margin, fast-growing segment.
Carbonated and Fruit Beverage Sales
Suntory Beverage & Food generates substantial revenue from carbonated soft drinks and fruit juices-brands like Orangina and Ribena-accounting for roughly 28% of group sales in FY2024 (¥520bn of ¥1.85trn consolidated revenue), driven by broad demographic appeal for refreshment and social occasions.
Seasonal demand spikes in summer raise category sales by about 18-25% quarter-on-quarter, amplifying promotional and distribution returns.
- FY2024: ~¥520bn revenue (28% of group)
- Key brands: Orangina, Ribena
- Customer base: all ages, social/refreshment use
- Seasonal uplift: +18-25% in summer quarters
Licensing and International Franchise Fees
Suntory Beverage & Food earns royalties via licensing and international franchising, letting third-party bottlers produce and sell its brands across regions, which drove royalty and franchise-related revenue of ¥52.3 billion in FY2024 (ended Dec 2024), up 6.1% year-on-year.
- Low capex expansion: >40 markets via partners
- Steady cash: ¥52.3B royalties FY2024
- Leverages IP: strong brand equity in Japan and SEA
FY2024: RTD coffee/tea ¥520bn, carbonates ¥520bn, health ¥240bn - energy 18% global
Ready-to-drink coffee/tea ~¥520bn (40% Japan & Asia FY2024); carbonates/juices ~¥520bn (28% group FY2024); health-related beverages ~¥240bn; royalties/franchise ¥52.3bn (FY2024); energy/sports ~18% of global net sales. Seasonal summer uplift +18-25%.
| Stream | FY2024 | Share |
|---|---|---|
| RTD coffee & tea | ¥520bn | 40% (Japan & Asia) |
| Carbonates & juices | ¥520bn | 28% (group) |
| Health-related | ¥240bn | - |
| Royalties/franchise | ¥52.3bn | - |
| Energy/sports | - | 18% global |
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