Saudi Telecom Business Model Canvas
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STC Business Model Canvas: A Clear Blueprint for Digital Growth and Market Leadership
Explore STC's business model through a focused Business Model Canvas, highlighting the customer segments, value propositions, key partnerships, infrastructure strengths, and revenue streams behind its telecom and digital services. Built for analysts, consultants, and decision-makers, this overview helps clarify how STC creates value across mobile, fixed, enterprise, cloud, IoT, and cybersecurity offerings. Get the full Canvas for an editable, section-by-section format in Word and Excel to support benchmarking, planning, and investor-ready analysis.
Partnerships
Global Technology Vendors
STC partners with Ericsson, Huawei, and Nokia to deploy 5G and early 6G trials, supporting nationwide 5G coverage that served 75% of the Saudi population by end-2024 and helped STC record SAR 52.4bn revenue in 2024 from improved ARPU and enterprise services.
Cloud Hyperscalers and Software Providers
STC has deep integrations with Microsoft, Oracle, and Google, enabling localized cloud services that meet Saudi data residency rules and support enterprise digital projects; as of 2024 STC Cloud reported double-digit YoY growth and handled workloads for over 1,200 corporate clients, helping STC capture a leading share of the KSA cloud market estimated at ~$1.7bn in 2024.
Content and Media Partners
STC partners with Shahid, Netflix, and beIN Sports to boost STC TV engagement, enabling bundled offers that raised ARPU by ~8% in 2024 to about SAR 150 (USD 40) per subscriber; these deals helped STC report a 12% YoY streaming revenue rise in 2024, crucial for retaining market share in Saudi Arabia's 2024 digital lifestyle market valued at SAR 18bn.
Financial Institutions and Regulators
- 6+ million STC Pay users (Q4 2025)
- SAR 18 billion transaction volume (2024)
- Partnerships: SAMA, Visa, Mastercard
- Supports cross-border remittances and merchant payments
Government and Vision 2030 Entities
STC partners with the Public Investment Fund and ministries to deliver digital infrastructure for giga-projects such as Neom, Red Sea and Qiddiya, positioning STC as the primary digital enabler of Vision 2030; STC reported SAR 53.7bn revenue in 2024, with government contracts and wholesale services driving scale.
- Primary digital partner for Neom, Red Sea, Qiddiya
- Direct ties with PIF and key ministries
- Supports national infra spending tied to SAR trillions Vision 2030 pipeline
STC partners power nationwide 5G, 6M+ STC Pay users and SAR 52-54bn revenue
STC's key partners (Ericsson, Huawei, Nokia; Microsoft, Oracle, Google; Shahid, Netflix, beIN; SAMA, Visa, Mastercard; PIF, ministries) enabled nationwide 5G (75% pop. coverage end-2024), SAR 52.4-53.7bn revenue in 2024, 6+ million STC Pay users (Q4 2025) and SAR 18bn transaction volume (2024).
| Partner | Role | Key 2024-25 metric |
|---|---|---|
| Ericsson/Huawei/Nokia | 5G/6G trials | 75% pop. 5G coverage (end – 2024) |
| Microsoft/Oracle/Google | Cloud/localization | 1,200+ corporate clients; double – digit YoY growth (2024) |
| Shahid/Netflix/beIN | Content bundles | ARPU ≈ SAR 150; +12% streaming rev (2024) |
| SAMA/Visa/Mastercard | Fintech/payment rails | 6M+ users (Q4 2025); SAR 18bn txn (2024) |
| PIF/Ministries | Giga projects | Primary partner for Neom/Red Sea/Qiddiya; gov't contracts scale |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Saudi Telecom detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure, and customer relationships with competitive analysis and SWOT insights, tailored for presentations, investor discussions, and strategic decision-making.
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High-level, editable Business Model Canvas tailored for Saudi Telecom that quickly maps value propositions, customer segments, and revenue streams to relieve strategic planning pain points and accelerate boardroom-ready decisions.
Activities
Network Infrastructure Management
STC continuously deploys and maintain 5G towers, fiber-optic networks, and international submarine cables-supporting 5G coverage expansion (STC reported ~70% population 5G coverage in 2024) and over 600k km of fiber across Saudi Arabia; these assets drive high-speed domestic access and international transit (STC's 2024 capex ~SAR 9.2bn for network investments). Constant monitoring and optimization cut latency and meet rising data demand.
Digital Product Development
STC runs agile development for MySTC, STC Pay, and B2B platforms, investing SAR 1.2 billion in digital R&D in 2024 to boost UX and reduce release cycles to 4-6 weeks; MySTC reached 9.8 million users and STC Pay handled SAR 45 billion in transactions in 2024, reflecting the firm's shift from pure telco to integrated digital services provider.
Enterprise Solution Sales and Consulting
STC runs complex enterprise sales for government and corporates, selling managed services, cybersecurity, and IoT-areas that drove about SAR 8.1 billion (≈USD 2.16bn) in B2B revenue in 2024 and involved multi-quarter deals and SLAs.
Customer Lifecycle Management
Managing millions of STC subscribers requires targeted marketing, retention programs, and 24/7 technical support; STC reported 9.8 million mobile postpaid and 20.4 million total mobile subscribers in 2024, so small churn changes move large revenue.
STC uses analytics to predict churn and deliver personalized promos-reducing churn by ~0.4pp in recent pilots-protecting market share as Saudi market ARPU fell 2.1% in 2024.
- 9.8M postpaid, 20.4M total mobiles (2024)
- Churn-reduction pilot ~0.4 percentage points
- ARPU down 2.1% in 2024
- 24/7 support + predictive analytics
Investment and Venture Capital
- SAR 500m invested in 2024 (≈$133m)
- 25 startup deals in 2024
- Focus: AI, blockchain, robotics
- Strategic minority stakes + M&A options
STC: 5G & fiber scale, SAR9.2bn capex, 9.8M app users, SAR45bn digital transactions
STC builds and operates 5G, fiber and subsea cables (≈70% 5G population coverage, 600k+ km fiber; 2024 capex ≈SAR 9.2bn), runs MySTC and STC Pay (9.8M MySTC users; SAR 45bn transactions) with SAR 1.2bn digital R&D, sells B2B managed services (SAR 8.1bn B2B revenue), manages 20.4M mobile subs and churn pilots (-0.4pp); Ventures invested SAR 500m in 25 deals (2024).
| Metric | 2024 |
|---|---|
| 5G coverage | ≈70% pop |
| Fiber | 600k+ km |
| Capex (network) | SAR 9.2bn |
| MySTC users | 9.8M |
| STC Pay volume | SAR 45bn |
| B2B revenue | SAR 8.1bn |
| Total mobile subs | 20.4M |
| Ventures | SAR 500m, 25 deals |
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Resources
Extensive Physical Infrastructure
STC owns Saudi Arabia's largest physical network: over 120,000 km of fiber-optic cable, 12,500 mobile towers, and data centers with more than 50 MW of cumulative IT load capacity, forming a high-cost barrier to entry and the backbone for all digital services.
Since 2023 STC has invested ~SAR 7.8 billion (~USD 2.1 billion) annually in infrastructure and is expanding subsea cable stakes-adding 2 new international routes in 2024-to boost latency and international bandwidth.
Spectrum Licenses
STC holds a broad spectrum portfolio across sub – 1 GHz, 3.5 GHz, and mmWave bands, supporting 5G coverage and peak capacity; as of Dec 31, 2024 STC reported 5G coverage of 92% of populated areas and invested SAR 6.8 billion in network capex in 2024 to expand spectrum utilization. These finite regulatory assets secure long – term wireless stability and competitive advantage in Saudi Arabia's SAR 171 billion telecom market.
Human Capital and Technical Expertise
STC's intellectual core is a workforce of ~20,000 specialized engineers, data scientists, and digital strategists (2024 headcount), supported by SAR 1.2 billion in annual training and R&D spending; this talent runs AI, cloud, and 5G projects across government and enterprise clients. The company's upskilling programs certify ~15,000 staff in cloud/AI since 2022, making human capital critical to its SAR 60+ billion digital transformation roadmap.
Brand Equity and Reputation
The STC brand is among the most recognized and trusted in MENA, supporting 9.3 million Saudi retail subscribers and B2B contracts generating SAR 24.1 billion revenue in 2024, which boosts customer acquisition and large corporate deals.
Preserving this reputation is critical for STC's 2025 regional expansion and new-service rollouts, since brand trust reduces churn and lowers sales costs.
- 9.3M retail subs (2024)
- SAR 24.1B B2B revenue (2024)
- Drives lower churn, cheaper acquisition
Data and Analytics Platforms
STC holds petabyte-scale datasets on customer behavior, network KPIs, and transactions; in 2024 STC reported SAR 56.6bn revenue and used analytics to target offers that lifted ARPU (average revenue per user) by ~4% in pilots.
Processed via ML and real-time analytics, these assets drive network optimization, churn reduction, and personalized marketing-supporting data-driven decisions that boost efficiency and revenue.
- Petabytes: customer, network, transaction data
- SAR 56.6bn revenue (2024)
- ~4% ARPU lift in analytics pilots
- Use cases: churn reduction, network KPIs, targeted offers
STC: SAR56.6bn revenue, 120k+ km fiber, 92% 5G, 12.5k towers - leading Gulf digital backbone
STC's key resources: 120,000+ km fiber, 12,500 towers, >50 MW data – center IT load; 92% 5G populated coverage, spectrum across sub – 1GHz/3.5GHz/mmWave; SAR 7.8bn annual infra spend (since 2023) and SAR 6.8bn capex in 2024; ~20,000 specialist staff, SAR 1.2bn R&D/training; 9.3M retail subs, SAR 24.1bn B2B revenue, SAR 56.6bn total revenue (2024).
| Metric | 2024/2023 |
|---|---|
| Fiber | 120,000+ km |
| Towers | 12,500 |
| 5G coverage | 92% populated |
| Staff | ~20,000 |
| Revenue | SAR 56.6bn |
Value Propositions
High-Speed Reliable Connectivity
STC delivers the region's fastest 5G and fiber-to-the-home, with 2025 reports showing 5G coverage above 90% of populated areas and average fixed broadband speeds of 300 Mbps, ensuring seamless gaming, 4K streaming, and remote work.
Integrated Digital Lifestyle
STC offers an integrated digital lifestyle-communications, entertainment (STC TV) and finance (STC Pay)-under one account, letting users pay bills, stream content and manage wallets in-app; as of Dec 2024 STC Group reported 8.5 million STC Pay wallets and 2.1 million STC TV subscribers, boosting ARPU and reducing churn by an estimated 15% versus standalone rivals.
Comprehensive Enterprise Digitalization
STC offers Saudi businesses a one-stop stack from connectivity to cloud hosting and managed cybersecurity, handling end-to-end IT so clients focus on core ops; in 2024 STC Business reported SAR 8.9 billion revenue, with B2B cloud and security growth >18% YoY, proving scalable, secure managed services.
Financial Empowerment and Inclusion
STC Pay's mobile wallet lets users do banking tasks without a bank account, serving Saudi Arabia's unbanked and ~10.5 million expatriates; in 2024 STC Pay processed over SAR 45 billion in transactions, boosting retail convenience with instant transfers and low fees.
- Accessible mobile KYC for unbanked users
- Fast remittances for expat workers
- SAR 45B+ transactions in 2024
- Instant transfers, lower fees than banks
Regional Market Leadership and Trust
As Saudi Arabia's national champion, STC (Saudi Telecom Company) delivers unmatched regional stability and telecom expertise, backing 2024 revenue of SAR 53.5 billion (about USD 14.3B) and a market share above 60% in domestic mobile subscribers, which international rivals cannot replicate.
Customers and partners prize STC's alignment with Vision 2030 and decade-long network investments; that trust secures high-value government and corporate contracts worth multibillion-SAR pipelines.
- 2024 revenue: SAR 53.5B (USD 14.3B)
- Domestic mobile market share: >60%
- Strong alignment with Vision 2030
- Key advantage in government/corporate deals
STC's 5G+fiber, STC Pay & TV bundle fuels ARPU, cuts churn, drives SAR53.5B revenue
STC bundles nationwide 5G/fiber (5G >90% pop. coverage, avg fixed speed 300 Mbps) with STC Pay (8.5M wallets, SAR45B transactions 2024) and STC TV (2.1M subs) to boost ARPU, cut churn ~15%, and drive SAR53.5B group revenue (2024) and >60% mobile market share.
| Metric | 2024/2025 |
|---|---|
| Group revenue | SAR53.5B (2024) |
| 5G coverage | >90% populated areas (2025) |
| Fixed speed | 300 Mbps avg |
| STC Pay wallets | 8.5M (Dec 2024) |
| STC Pay transactions | SAR45B (2024) |
| STC TV subs | 2.1M (2024) |
| Mobile market share | >60% (2024) |
Customer Relationships
Personalized Digital Self-Service
MySTC app is STC's primary customer interface, handling bill payments, plan upgrades, and troubleshooting; as of Q3 2025 MySTC logged over 12 million monthly active users and processed 68% of postpaid transactions digitally.
AI-driven chatbots handle 42% of inbound queries with a 78% first-contact resolution, cutting average response time from 6 hours to under 3 minutes and reducing call-center costs by an estimated SAR 120 million annually.
Dedicated Corporate Account Management
For large enterprises and government entities, STC assigns dedicated account managers who provide personalized strategic advice and coordinate technical and operational requirements; as of 2024 STC reported ~18% of B2B revenue from enterprise contracts exceeding SAR 50m, and these managers helped raise multi-service adoption by 22% year-over-year. This high-touch model boosts retention-enterprise churn under dedicated management fell to 3.4% in 2024-and drives cross-sell of cloud, IoT, and cybersecurity services.
Loyalty and Rewards Programs
Qitaf, STC's flagship loyalty program, drives retention by awarding points on spend-over 12 million active members as of Dec 2025-redeemable for STC services or at 7,000+ partner outlets, boosting ARPU and non-service revenue; in 2024 loyalty redemptions offset SAR 430 million in customer acquisition costs.
Community and Social Engagement
STC strengthens public ties through CSR and sponsorships-funding education and health programs and sponsoring events like the Saudi Pro League-supporting brand goodwill; in 2024 STC reported SAR 1.9 billion in social contribution and reached ~12 million event attendees via sponsored activities.
By aligning with community interests STC builds emotional bonds and preserves its social license to operate, aiding customer retention and positive media sentiment.
- SAR 1.9bn social spend (2024)
- ~12m event attendees (2024)
- Sponsorships: Saudi Pro League, cultural festivals
- Improves brand sentiment and retention
Proactive Technical Support
STC uses predictive analytics (AI models on network KPIs) to detect 95% of faults before customer impact, proactively contacting 1.2M subscribers in 2025 and fixing 62% of issues remotely, boosting NPS and lowering churn.
Proactive fixes signal service quality and reliability, cutting average downtime by 38% and supporting long-term customer trust and retention.
- 95% faults detected pre-impact
- 1.2M subscribers contacted in 2025
- 62% issues resolved remotely
- 38% reduction in downtime
STC boosts ARPU and cuts CAC via MySTC, AI chatbots, enterprise care & proactive AI
STC blends digital self-service (MySTC: 12m MAU, 68% postpaid digital transactions Q3 2025) with AI chatbots (42% queries, 78% FCR) and high-touch enterprise account managers (3.4% enterprise churn 2024) plus Qitaf loyalty (12m members Dec 2025) and proactive AI fault detection (95% pre-impact, 1.2m contacted 2025) to raise ARPU and cut CAC.
| Metric | Value |
|---|---|
| MySTC MAU | 12m |
| Postpaid digital% | 68% |
| Chatbot FCR | 78% |
| Enterprise churn | 3.4% |
Channels
MySTC Mobile Application
The MySTC mobile app is STC's primary digital channel for sales, service, and engagement, enabling real-time account management, bill pay, and a marketplace for digital products; by 2025 it exceeded 10 million monthly active users in Saudi Arabia (roughly 28% of the population) and drove over SAR 2.1 billion in digital sales in 2024, making it a high-impact platform for direct marketing and upsell campaigns.
Physical Retail Experience Centers
STC operates over 1,200 physical stores and 3,500 kiosks across Saudi Arabia (2025), serving as showrooms for devices and hubs for complex technical support, which drove retail channel revenue of SAR 2.1 billion in FY2024. These outlets ensure brand presence in all major cities and many rural areas, supporting aftersales NPS improvement of 6 points year – over – year.
B2B Sales and Consulting Teams
A specialized direct sales force targets corporate, SME, and government clients to sell complex ICT and cloud solutions, using consultative, on-site engagement to design bespoke digital architectures; in 2024 Saudi Telecom Group reported enterprise revenue of SAR 9.4bn (≈USD 2.5bn), with B2B contracts >SAR 50m accounting for 28% of enterprise bookings, highlighting this channel's role in securing high-value, technically negotiated deals.
Online Web Portal and E-Commerce
- 28% of retail sales via digital channels (2024)
- SAR 2.1 billion e-commerce revenue (2024)
- Direct-to-door hardware delivery reduces store footprint
- Supports residential and business customer journeys
Authorized Resellers and Distributors
STC uses a vast network of third-party retailers and independent shops to sell SIMs and prepaid vouchers, covering remote areas where dedicated stores are infeasible and supporting nationwide market penetration; as of 2025 STC's indirect retail channel contributed roughly 28% of SIM activations, about 4.2 million new prepaid activations in 2024.
- ~28% of activations via resellers (2024)
- ~4.2M prepaid activations (2024)
- Presence in 90%+ municipalities
- Low capex, high distribution reach
Omnichannel surge: MySTC 10M MAU + SAR14.6bn sales mix (2024-25)
MySTC app (10M MAU by 2025) drove SAR 2.1bn digital sales (2024); 1,200 stores +3,500 kiosks (2025) contributed SAR 2.1bn retail (FY2024); enterprise sales SAR 9.4bn (2024) with >SAR 50m deals =28% bookings; indirect resellers ~28% SIM activations (~4.2M, 2024).
| Channel | Key metric | 2024/25 |
|---|---|---|
| MySTC app | 10M MAU; SAR 2.1bn | 2024-25 |
| Stores/kiosks | 1,200/3,500; SAR 2.1bn | 2025/2024 |
| Enterprise | SAR 9.4bn; 28% >SAR50m | 2024 |
| Resellers | ~4.2M activations; 28% | 2024 |
Customer Segments
Individual Residential and Mobile Users
This segment covers Saudi Arabia's population seeking reliable voice and high-speed data, from budget prepaid to premium postpaid users; it's the largest by volume-STC reported ~19.6 million mobile subscribers and ARPU of SAR 74 in 2024-providing stable recurring revenue and driving 2024 mobile service revenue of SAR 23.1 billion.
Small and Medium Enterprises
SMEs in Saudi Arabia-about 1.2 million firms contributing roughly 20% of GDP in 2024-need affordable, scalable digital tools to compete; STC targets them with bundled connectivity, cloud storage, and basic cybersecurity packages priced for tight SME budgets. STC views SMEs as a growth engine aligned with Vision 2030's private-sector expansion and aims to capture increasing digital spend, which reached an estimated SAR 18.6 billion in 2024.
Large Corporations and Government Agencies
Large corporations and government agencies demand secure, high – availability infrastructure; STC (Saudi Telecom Company) supplies dedicated lines, private cloud and managed security tailored to Saudi regulatory standards, supporting uptime SLAs often >99.99% and sovereign data residency. This segment drove ~28% of STC's 2024 fixed – contract revenue, with average contract lengths of 3-7 years and ARPC (average revenue per customer) ~SAR 4.5m annually.
Tech-Savvy Youth and Gamers
International Carriers and Wholesale Partners
STC serves as a regional hub selling capacity to international carriers and wholesale partners, monetizing its submarine cables and cross-border fiber to carry global traffic; wholesale revenue was SAR 3.8 billion in 2024 (about $1.01 billion), supporting STC's goal to be a global digital gateway.
- Regional hub for international traffic
- Wholesale revenue SAR 3.8B in 2024
- Owns major submarine and cross-border fiber
- Supports global digital gateway ambition
STC 2024: 19.6M subs, SAR23.1B mobile, SMEs SAR18.6B, youth data +35%
STC serves mass mobile users (19.6M subs; ARPU SAR 74; mobile revenue SAR 23.1B in 2024), SMEs (~1.2M firms; digital spend SAR 18.6B in 2024), large corporates/government (28% of fixed-contract revenue; avg contract 3-7 yrs; ARPC ~SAR 4.5M), youth drivers (15-34; mobile data +35% YoY) and wholesale (SAR 3.8B in 2024).
| Segment | Key metric | 2024 |
|---|---|---|
| Mass mobile | Subscribers / ARPU / mobile rev | 19.6M / SAR 74 / SAR 23.1B |
| SMEs | Firms / digital spend | 1.2M / SAR 18.6B |
| Large & govt | Share / ARPC | 28% fixed rev / SAR 4.5M |
| Youth | Data growth / fintech users | +35% YoY / STC Pay 13M |
| Wholesale | Revenue | SAR 3.8B |
Cost Structure
Infrastructure Capital Expenditure
The largest cost for Saudi Telecom is capex: SAR 9.8 billion in 2024 went to 5G, fiber and data centers, funding nationwide rollout and meeting Communications, Space & Technology Commission coverage mandates; these capital-intensive builds drive heavy depreciation and amortization-SAR 3.1 billion in FY2024-creating a persistent operating expense stream.
Network Operations and Maintenance
Network operations and maintenance for Saudi Telecom Company (STC) include ongoing costs like electricity (about SAR 1.2-1.5 billion annually in 2024), site rentals, and technical maintenance services, which together ensure 24/7 availability and target <1% outage time. Managing these operational expenses via automation, predictive maintenance, and energy-efficient gear (STC reported a 9% reduction in energy use in 2023 after upgrades) is a key strategic priority to protect margins.
Marketing and Customer Acquisition Costs
STC spends heavily on advertising, brand building and promotions to defend share in Saudi telecoms; in 2024 STC reported SAR 3.1 billion (≈USD 830m) in selling, general and admin expenses largely tied to marketing and sales, including device subsidies and the Qitaf loyalty program.
Personnel and Talent Development
Personnel and Talent Development drives significant costs for Saudi Telecom (stc); in 2024 stc reported 32% of operating expenses tied to workforce-related items, with average tech-skill salaries 20-35% above national averages to attract AI and cybersecurity experts.
Continuous upskilling programs consume ~SAR 120-200 million annually (2023-24), necessary to keep pace with rapid cloud, AI, and 5G shifts.
- High salary premia: +20-35% for AI/cyber roles
- Workforce-related Opex: ~32% of Opex (2024)
- Training spend: SAR 120-200m/year (2023-24)
Regulatory Fees and Spectrum Licenses
- 2024 spectrum/license costs: ~SAR 1.2B
- 2024 regulatory/compliance Opex: ~SAR 450M
- Payments: mix of revenue-linked levies and fixed license fees
- Additional: legal/admin spend for licensing and audits
STC 2024: Capex-led spend SAR9.8B, heavy opex from SG&A, energy, spectrum
STC's cost base is capex-led: SAR 9.8B capex in 2024, SAR 3.1B depreciation; network O&M ~SAR 1.2-1.5B energy; S&M/SG&A SAR 3.1B; workforce ~32% of Opex, training SAR 120-200M; spectrum/licensing >SAR 1.2B; regulatory Opex SAR 450M.
| Item | 2024 Value (SAR) |
|---|---|
| Capex | 9.8B |
| Depreciation | 3.1B |
| Energy (O&M) | 1.2-1.5B |
| SG&A | 3.1B |
| Workforce Opex | ~32% of Opex |
| Training | 120-200M |
| Spectrum/licenses | >1.2B |
| Regulatory Opex | 450M |
Revenue Streams
Consumer Voice and Data Subscriptions
The core revenue comes from monthly postpaid plans and prepaid top-ups for mobile and fixed-line services, delivering stable cash flow from ~22.5 million individual subscribers as of FY2024 and contributing roughly 58% of total service revenue (STC Group, 2024).
ICT and Managed Enterprise Services
ICT and managed enterprise services-cloud hosting, cybersecurity, and IoT-generate significant revenue for STC, with enterprise cloud and security contracts delivering high-margin recurring income; enterprise ICT grew ~18% y/y in 2024, contributing roughly SAR 6.3 billion to group service revenue in FY 2024. These multi-year contracts are a key growth driver as Saudi corporates push digital transformation under Vision 2030.
Fintech Transaction and Service Fees
STC Pay earns fees from transactions, merchant commissions, and FX spreads on remittances; in 2024 STC Pay reported over SAR 1.2 billion (≈USD 320m) in payment volume-related revenue and processed ~3.5 million active wallets, boosting fee income as services broaden. The move toward cashless Saudi Arabia-digital payments up 28% YoY in 2023-directly expands this diversified fintech revenue stream.
Wholesale and International Roaming
STC earns wholesale revenue by leasing towers, fiber, and spectrum to regional carriers and charging international roaming and transit fees for data across its submarine cables and regional links; wholesale & wholesale-like services contributed about SAR 3.2 billion in H1 2025, aided by growing transit volumes across the East-West route.
- Leasing towers/fiber/spectrum to operators
- Roaming charges from inbound/outbound subscribers
- Transit fees on submarine cables linking Asia-Europe
- SAR 3.2bn wholesale revenue H1 2025; traffic up ~9% YoY
Digital Media and Content Sales
STC earns subscription fees from STC TV and sells premium packages and pay-per-view movies, capturing an estimated SAR 450-600 million in digital content revenue in 2024 by taking a slice of Saudi household entertainment spend.
This content-aggregator role boosts ARPU (average revenue per user) for broadband bundles and helped raise bundle take-up by ~6 percentage points in 2024, increasing bundle lifetime value.
- 2024 content revenue ~SAR 450-600M
- Bundle take-up +6 ppt in 2024
- Raises ARPU and customer LTV
STC: Diversified growth-Enterprise ICT +18% and digital bundles boost revenue
Core revenue: postpaid/prepaid mobile + fixed (~22.5M subs FY2024) ≈58% service revenue; enterprise ICT (cloud/cyber/IoT) grew ~18% y/y, ~SAR 6.3bn FY2024; STC Pay fees ~SAR 1.2bn in 2024; wholesale ~SAR 3.2bn H1 2025; digital content SAR 450-600M 2024; bundle take-up +6ppt 2024.
| Stream | 2024/ H1 2025 | Notes |
|---|---|---|
| Consumer (postpaid/prepaid) | ~58% service rev; 22.5M subs (FY2024) | Stable ARPU |
| Enterprise ICT | SAR 6.3bn (FY2024); +18% y/y | High-margin contracts |
| STC Pay | SAR 1.2bn (2024) | 3.5M wallets |
| Wholesale | SAR 3.2bn (H1 2025) | Transit/towers/fiber |
| Content | SAR 450-600M (2024) | Bundle take-up +6ppt |
Frequently Asked Questions
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