{"product_id":"orkla-business-model-canvas","title":"Orkla Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Business Model Canvas: A Clear View of Strategy, Markets \u0026amp; Value Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Orkla's Business Model Canvas for a concise, practical view of how the company creates value across branded consumer goods, concept solutions, and energy-linked operations-helping investors, consultants, and business leaders understand its markets, customers, and revenue logic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla sustains deep partnerships with Nordic retail leaders NorgesGruppen, ICA and Coop, securing premium shelf space and driving localized promotions that supported a 4% Nordic sales growth in 2024 (NOK ~33.7bn regional revenue). By 2025 these alliances include integrated data sharing for demand forecasting and inventory management, cutting out-of-stock rates by an estimated 12% and reducing working capital tied to inventory by roughly 3 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture with Jotun\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla holds a significant minority stake in Jotun (about 36% voting power as of 2024), securing annual dividends of ~NOK 1.1-1.3 billion in 2023-2024 and steady cash flow that diversifies Orkla beyond consumer goods into global construction and maritime coatings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Sourcing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla partners with RSPO, Rainforest Alliance and MSC-certified suppliers to reach its 2025 targets, sourcing 100% traceable palm oil, 95% sustainable cocoa and 80% certified marine ingredients by end-2025; these deals reduced raw-material risk and cut scope 3 exposure while supporting a ~€120m supplier sustainability investment program launched in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla partners with third-party logistics firms across the Nordics, Eastern Europe, and India to handle complex flows and provide cold-chain and dry-storage essential for food safety and timely delivery; by end-2025 these partners targeted electrifying fleets to cut Scope 3 transport emissions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork span: Nordics, Eastern Europe, India\u003c\/li\u003e\n\u003cli\u003eCold-chain + dry storage: ensures food safety\u003c\/li\u003e\n\u003cli\u003eEnd-2025 focus: fleet electrification to lower Scope 3\u003c\/li\u003e\n\u003cli\u003eImpact: transport ~20-30% of Orkla's logistics emissions (estimate)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Innovation Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla partners with food-tech startups and universities to scale plant-based proteins and compostable packaging, cutting scope 3 waste and aligning with the 2025 target to reduce CO2e per product by 30% versus 2019.\u003c\/p\u003e\n\u003cp\u003eIt also integrates digital-platform vendors to boost D2C sales (online channel grew ~18% in 2024) and to improve supply-chain efficiency, lowering inventory days by ~12% in pilot markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlant-based R\u0026amp;D partnerships: faster product launch cycle\u003c\/li\u003e\n\u003cli\u003eEco-packaging collaborations: supports circular economy goals\u003c\/li\u003e\n\u003cli\u003eDigital platform deals: +18% D2C growth in 2024\u003c\/li\u003e\n\u003cli\u003eOperational pilots: -12% inventory days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla partnerships drive Nordic shelf growth, Jotun dividends, sustainability \u0026amp; D2C gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's key partnerships secure Nordic retail shelf space (NorgesGruppen, ICA, Coop), Jotun minority stake (~36% voting, ~NOK1.1-1.3bn dividends 2023-24), sustainability certifiers (100% traceable palm oil target 2025) and logistics\/digital partners that cut out-of-stock ~12% and D2C sales +18% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/25 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eNordic sales +4% (NOK ~33.7bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJotun\u003c\/td\u003e\n\u003ctd\u003e36% vote; NOK1.1-1.3bn divs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability\u003c\/td\u003e\n\u003ctd\u003e100% palm oil traceable by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\/Digital\u003c\/td\u003e\n\u003ctd\u003eOut-of-stock -12%; D2C +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-crafted Business Model Canvas for Orkla that maps all nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure-into a cohesive narrative reflecting real-world operations and strategic priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eStreamlines Orkla's complex portfolio into an editable one-page Business Model Canvas, saving hours on formatting while providing a clean, shareable snapshot ideal for boardrooms, team collaboration, and quick strategic comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio Management and Capital Allocation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla, an investment-focused industrial holding, manages 12 autonomous portfolio companies and directs acquisitions, divestments, and capital injections to boost long-term value; in 2024 Orkla reported NOK 60.1 billion in revenue and NOK 5.3 billion in EBITDA, guiding capital allocation to lift returns across units. The leadership team targets performance improvements and market competitiveness through operational programs and selective M\u0026amp;A, having completed 3 acquisitions and 2 divestments worth ~NOK 4.2 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Development and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla invests heavily in its portfolio of local brands to keep market leadership, spending NOK 1.2 billion on marketing in 2024 and targeting a 15% increase by 2025 to fund multi-channel campaigns tailored to local cultures and habits.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these efforts are highly digitized: AI-driven analytics personalize engagement across channels, improving ad spend efficiency by ~22% and lifting online sales contribution to 18% of total revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's Product Innovation and R\u0026amp;D drives continuous new-product development to match rising health and sustainability demands; in 2024 R\u0026amp;D investment was ~NOK 550m and the company cut average sugar\/salt across categories by ~8% vs 2021 while launching 120+ plant-based or organic SKUs, supporting 4% organic sales growth in branded consumer goods that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Supply Chain Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla runs ~50 production sites across Scandinavia and the Baltics, prioritizing food safety standards (ISO 22000) and efficiency; in 2024 capital expenditure was NOK 1.7 bn, much aimed at plant upgrades and automation.\u003c\/p\u003e\n\u003cp\u003eEnd-to-end supply chain control-procurement to distribution-kept product availability near 98% in 2024 while cutting energy use per tonne by ~6% versus 2021.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~50 sites; ISO 22000\u003c\/li\u003e\n\u003cli\u003eNOK 1.7 bn capex 2024\u003c\/li\u003e\n\u003cli\u003e98% availability 2024\u003c\/li\u003e\n\u003cli\u003e-6% energy\/tonne vs 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough its hydro power segment orkla uses historic norwegian water rights to generate and sell renewable electricity producing about twh annually contributing roughly nok million in yearly ebitda while supplying clean the regional grid stabilizing cash flow.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e0.3 TWh annual generation (2024)\u003c\/li\u003e\n\u003cli\u003eNOK 350-400m annual EBITDA contribution\u003c\/li\u003e\n\u003cli\u003eLeverages long-held Norwegian water rights\u003c\/li\u003e\n\u003cli\u003eSupports industrial sustainability and grid supply\u003c\/li\u003e\n\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla 2024: NOK 60.1bn revenue, NOK 5.3bn EBITDA, 98% uptime, energy -6% vs 2021\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla runs 12 autonomous portfolio companies, reported NOK 60.1bn revenue and NOK 5.3bn EBITDA in 2024, completed 3 acquisitions\/2 divestments (~NOK 4.2bn), spent NOK 1.2bn on marketing and NOK 550m on R\u0026amp;D, operated ~50 sites with NOK 1.7bn capex, achieved 98% availability, -6% energy\/tonne vs 2021, and Hydro produced 0.3 TWh (~NOK 350-400m EBITDA).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 60.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003eNOK 5.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eNOK 1.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eNOK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eNOK 550m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e~50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\/tonne vs 2021\u003c\/td\u003e\n\u003ctd\u003e-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro generation\u003c\/td\u003e\n\u003ctd\u003e0.3 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro EBITDA\u003c\/td\u003e\n\u003ctd\u003eNOK 350-400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Orkla Business Model Canvas you will receive-no mockups or samples-showing real content and structure from the final file.\u003c\/p\u003e\n\u003cp\u003eWhen you purchase, you'll instantly download this same professional, fully editable document in its complete form, ready for presentation and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla's iconic brand portfolio-Grandiosa, Jordan, Stabburet and others-forms its largest intangible asset, driving c.70% of group revenue in 2024 and sustaining gross margins above 28% in branded segments; these trusted brands create a durable moat versus private labels and global players across food, confectionery, personal care and home care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Manufacturing Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla owns and operates dozens of specialized production sites across the Nordics and Baltics, enabling localized production that cuts transport costs and shortens lead times; these sites supply roughly 85% of group volume within 500 km of end markets. By 2025, over 60% of facilities had sustainable upgrades (energy-efficient boilers, heat recovery) and advanced robotics, lifting factory productivity ~12% and trimming CO2 per ton by ~18% year-over-2019 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's R\u0026amp;D hubs employ ~650 specialists in food science, chemistry, and sustainable packaging, enabling yearly development of ~120 new SKUs and supporting the company's goal to reach 50% recyclable or reusable packaging by 2025; this technical muscle fuels a circular business shift and cuts scope 3 waste intensity. The centers ensure product pipelines comply with evolving EU food and packaging regulations, protecting €11.8bn 2024 revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla's ownership of hydroelectric plants in Norway gives it direct access to low-carbon power, cutting scope 2 emissions and stabilizing industrial energy costs; in 2025 Norwegian hydro supplied ~90% of domestic electricity, so these assets materially reduce exposure to volatile spot prices that spiked 45% in 2022-23.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReliable green power: direct supply from owned hydro\u003c\/li\u003e\n\u003cli\u003eCost hedge: lowers exposure to 2023-25 spot volatility (~+45% peak)\u003c\/li\u003e\n\u003cli\u003eESG value: supports net-zero targets and reduces scope 2 emissions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla employs ~17,000 people across 40+ countries, giving deep local market knowledge and industrial expertise that supports NOK 53.8 billion in 2024 revenue.\u003c\/p\u003e\n\u003cp\u003eThe decentralized model places skilled management in each portfolio company to drive specialized growth; Orkla invested NOK 450 million in training and digital upskilling in 2024 to boost agility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~17,000 employees, 40+ countries\u003c\/li\u003e\n\u003cli\u003eNOK 53.8 bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003eNOK 450 m training\/digital spend (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla: NOK53.8bn revenue, 28%+ margins, 85% local supply, -18% CO2\/ton\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's brand-led assets, regional production network, R\u0026amp;D hubs, owned hydro power and 17,000 employees underpin NOK 53.8bn 2024 revenue, branded gross margins \u0026gt;28%, ~85% local supply within 500km, 120 SKUs\/year, 60%+ facilities upgraded by 2025 and ~18% CO2\/ton cut vs 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 53.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e17,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded margin\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal supply\u003c\/td\u003e\n\u003ctd\u003e~85% within 500km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew SKUs\/yr\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacilities upgraded\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2\/ton change\u003c\/td\u003e\n\u003ctd\u003e-18% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted Local Brand Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla's trusted local brand leadership means products woven into daily life and regional culture, backed by decades of consistent quality and familiarity; in 2024 Orkla reported NOK 58.3 billion revenue with 45% from branded consumer goods, underscoring strong local loyalty global rivals rarely match. Consumers pick Orkla brands for the reliable, generational quality-market shares in Nordic staples often exceed 30%, showing durable preference and pricing power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Focused Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla offers low-sugar, high-fiber and plant-based lines across food and snacks, and in 2024 reported 18% of food sales from health-positioned products, meeting rising demand for clean-label foods with transparent ingredient lists and clear nutritional claims. This focus drove a 4.2% organic sales uplift in 2024 and helps consumers choose healthier diets without losing taste or convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Ethical Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla targets eco-conscious shoppers by cutting plastic packaging (19% reduction since 2020) and sourcing key ingredients sustainably, supporting its 2030 net-zero scope 1-3 ambition; this aligns with consumer willingness to pay, where 62% prefer sustainable brands per Orkla consumer surveys 2024. Transparent annual sustainability reports and 3rd-party labels (e.g., MSC, Rainforest Alliance across ~45% of food portfolio in 2024) give shoppers verifiable assurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Excellence for Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla offers retailers logistical reliability with 98% on-time delivery and category management that lifted average shelf turnover by 12% in 2024, driving foot traffic via strong brands that accounted for ~45% of Norway's FMCG ad recall in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% on-time delivery\u003c\/li\u003e\n\u003cli\u003e+12% shelf turnover (2024)\u003c\/li\u003e\n\u003cli\u003eBrands = ~45% FMCG ad recall Norway (2024)\u003c\/li\u003e\n\u003cli\u003eIn-store promo ROI up to 3.5x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla extends beyond consumer goods with high-performance chemicals and renewable energy, supplying durable industrial inputs and ~350 GWh renewable power in 2024 that cut customer Scope 2 emissions.\u003c\/p\u003e\n\u003cp\u003eThis diversification boosts resilience: industrial sales accounted for ~18% of 2024 revenue (NOK ~14.5bn), offering multi-sector expertise and steadier cash flows versus branded consumer cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e350 GWh renewables (2024)\u003c\/li\u003e\n\u003cli\u003e18% industrial revenue share (~NOK 14.5bn)\u003c\/li\u003e\n\u003cli\u003eChemicals prized for durability and performance\u003c\/li\u003e\n\u003cli\u003eReduces customer Scope 2 emissions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla 2024: NOK 58.3bn-45% branded, 18% industrial, 98% on-time, 350 GWh renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla delivers trusted local brands, health-forward foods, and sustainable packaging with strong retailer logistics and industrial diversification-2024: NOK 58.3bn revenue, 45% branded consumer goods, 18% industrial (~NOK 14.5bn), 18% health-positioned food sales, 98% on-time delivery, 350 GWh renewables.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 58.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e18% (~NOK 14.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth sales\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e350 GWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Loyalty and Consumer Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla builds long-term consumer bonds via consistent product quality and emotional brand resonance, supported by 2024 net sales of NOK 51.7 billion and leading Nordic market shares in branded consumer goods. By 2025 it scales two-way engagement through digital loyalty programs and social media-Orkla's loyalty apps reached ~2.1 million users in 2024-while transparent ingredient and sustainability disclosures (incl. 60% recycled packaging target for 2025) sustain trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla uses dedicated account teams to manage high-touch B2B ties with major grocery retailers and pharmacy chains, collaborating on assortments, promotions, and logistics; in 2024 Orkla reported NOK 44.5 billion in revenue from branded consumer goods, with retail channel sales accounting for ~72% of volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Direct-to-Consumer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's digital direct-to-consumer engagement uses owned channels and niche e-commerce to collect first-party data, enabling personalized recommendations and subscriptions for recurring items like vitamins and personal care; in 2024 Orkla reported a 28% growth in e‑commerce sales and over 1 million active DTC customers across Nordics and Poland. These touchpoints improved repeat-purchase rates by 14% and raised average order value by 9%, creating a tighter, data-driven view of consumer behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Food Service Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla partners with chefs and restaurant managers in the out-of-home sector by offering tailored culinary solutions, technical advice, and menu-development support to capture trends like plant-based dining; in 2024 Orkla Food Ingredients reported NOK 3.4 billion in sales, with out-of-home channels growing ~6% year-on-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored culinary solutions and menu R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eTechnical advice and on-site product training\u003c\/li\u003e\n\u003cli\u003eFocus on plant-based trends; OOH sales +6% in 2024\u003c\/li\u003e\n\u003cli\u003eHigh-touch service backed by NOK 3.4bn Food Ingredients sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Stakeholder Relations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla strengthens community and stakeholder relations via CSR programs and annual ESG reporting; in 2024 Orkla reported Scope 1-3 emissions reductions of 7% vs 2020 and allocated NOK 120m to community and sustainability projects in 2023-24, boosting brand trust and consumer preference in Nordic markets.\u003c\/p\u003e\n\u003cp\u003eThese efforts protect Orkla's social license to operate-vital across Norway, Sweden, Denmark and Finland where 65% of sales occur-and help sustain market access and favourable stakeholder relations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: NOK 120m community\/sustainability funding\u003c\/li\u003e\n\u003cli\u003eEmissions: -7% Scope 1-3 vs 2020 (2024 report)\u003c\/li\u003e\n\u003cli\u003eMarkets: 65% of sales in Nordic countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla: Strong brands, 51.7bn NOK sales, 2.1m loyalty users \u0026amp; 60% recycled packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla secures loyal consumers via strong brands, quality and sustainability (2024 net sales NOK 51.7bn; 60% recycled packaging target for 2025) and scales two‑way digital engagement (loyalty apps ~2.1m users, e‑commerce +28% in 2024) while B2B account teams drive retail assortments (branded goods revenue NOK 44.5bn; retail ~72% volumes).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eNOK 51.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded goods revenue\u003c\/td\u003e\n\u003ctd\u003eNOK 44.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty app users\u003c\/td\u003e\n\u003ctd\u003e~2.1m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled packaging target\u003c\/td\u003e\n\u003ctd\u003e60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Grocery Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSupermarkets and hypermarkets deliver most of Orkla's volume-about 65% of group sales in 2024 (NOK 49.4bn of NOK 75.9bn in branded consumer goods)-with a dedicated sales force securing shelf space and in-store execution across ~45,000 retail outlets in 2024; this channel drives high-volume distribution of food, snacks and household items and sustains gross margins through scale and promotional reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmacy and Health Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla sells personal care and dietary supplement brands through specialized pharmacy chains and health stores, where trained staff boost trust and average basket value; Norway's pharmacy channel grew 4.5% in 2024, and Orkla's health segment reported NOK 6.1bn revenue in 2024, highlighting this channel as key for higher-margin, advice-led sales as aging populations increase preventive-health demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla has scaled e-commerce via third-party marketplaces like Amazon and its own web shops, driving online sales to about 12% of group revenue in 2024 (≈ NOK 6.6bn), up from 7% in 2021-supporting subscription and home-delivery models. Digital channels let Orkla present its full assortment beyond shelf limits, boosting average order value and repeat purchases for convenience-seeking consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOut-of-Home and Food Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla sells to restaurants, hotels, canteens and travel via wholesalers that handled ~18% of Orkla Foods' NOK 31.4bn revenue in 2024, supplying ingredient-grade and ready-to-eat products for professional kitchens.\u003c\/p\u003e\n\u003cp\u003eThis channel needs bulk packaging, temperature-controlled logistics and timed deliveries-orders often \u0026gt;100 kg-raising per-order margins but increasing distribution cost by ~3-5% vs retail.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWholesale network: primary B2B route\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~18% of Foods 2024\u003c\/li\u003e\n\u003cli\u003eOperational focus: bulk packs, cold chain\u003c\/li\u003e\n\u003cli\u003eCosts: +3-5% distribution vs retail\u003c\/li\u003e\n\u003cli\u003eOrder size: typically \u0026gt;100 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Industrial Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla's chemical and energy divisions use direct industrial sales to serve utilities and large manufacturers, with technical sales teams securing long-term contracts and bespoke solutions; in 2024 these B2B sales accounted for roughly 12% of Orkla's NOK 50.3 billion revenue, driven by multi-year supply agreements.\u003c\/p\u003e\n\u003cp\u003eThese deals are high-value and technically integrated, often exceeding €5-20 million per contract and involving joint R\u0026amp;D, on-site engineers, and SLAs for reliability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 revenue (~NOK 6.0bn)\u003c\/li\u003e\n\u003cli\u003eTypical contract size €5-20m\u003c\/li\u003e\n\u003cli\u003eMulti-year agreements with SLAs\u003c\/li\u003e\n\u003cli\u003eDedicated technical sales + on-site support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla revenue split 2024: Supermarkets 65%, E‑commerce 12%, Pharma \u0026amp; B2B high‑margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChannels: supermarkets\/hypermarkets ~65% of branded CPG sales (NOK 49.4bn of NOK 75.9bn, 2024); pharmacies\/health stores (Orkla health NOK 6.1bn, 2024) for higher-margin advice-led sales; e-commerce ~12% group revenue (≈NOK 6.6bn, 2024); wholesale (food B2B) ~18% of Foods (NOK 31.4bn, 2024) with +3-5% distribution cost; industrial\/direct B2B ~12% group (≈NOK 6.0bn, 2024), contracts €5-20m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 share\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003cth\u003enotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupermarkets\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003ctd\u003eNOK 49.4bn\u003c\/td\u003e\n\u003ctd\u003e~45,000 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacies\/Health\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eNOK 6.1bn\u003c\/td\u003e\n\u003ctd\u003ehigher margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003e≈NOK 6.6bn\u003c\/td\u003e\n\u003ctd\u003esubscriptions, marketplaces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale (Food)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eof NOK 31.4bn\u003c\/td\u003e\n\u003ctd\u003ebulk, cold chain, +3-5% cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial B2B\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003e≈NOK 6.0bn\u003c\/td\u003e\n\u003ctd\u003e€5-20m contracts, SLAs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainstream Nordic Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMainstream Nordic households-families and individuals across Norway, Sweden, Denmark, Finland and Iceland-buy Orkla's trusted food, personal care and home-care brands for everyday meals and maintenance; they accounted for roughly 60% of Orkla's 2024 revenue (NOK 44.2bn of NOK 73.7bn) and deliver stable, high-frequency volume that underpins the company's core EBITDA margin of ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-Conscious and Ethical Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHealth-conscious and ethical shoppers prioritize nutrition, organic ingredients, and sustainable packaging and are willing to pay premiums-global plant-based and organic markets grew ~9-11% annually to reach €200+ billion by 2024, and Orkla reported NOK 3.2bn in branded health\/green sales in 2024 as it expands 'green' and 'free-from' lines. Orkla targets this segment via premium positioning, certification labels, and sustainable packaging investments to capture higher-margin demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Culinary Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla serves professional culinary providers-large-scale caterers and independent restaurants-supplying bulk volumes and innovative ingredients with consistent quality; in 2024 Orkla Food Ingredients reported NOK 6.2 billion in revenue, reflecting scale for B2B supply. This segment is highly price-performance and supply-chain sensitive: 2023 industry surveys show 72% of chefs prioritize reliable delivery windows and 65% cite cost per meal as decisive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Manufacturing Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla supplies industrial clients via its chemical and energy units, delivering specialty coatings and renewable energy contracts that help large manufacturers cut Scope 1-2 emissions; in 2024 Orkla Energi sold ~120 GWh of green power to B2B customers, and chemical sales to industry accounted for about NOK 2.1 billion in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: large manufacturers with long procurement cycles\u003c\/li\u003e\n\u003cli\u003eOfferings: specialty chemicals, renewable energy contracts (~120 GWh in 2024)\u003c\/li\u003e\n\u003cli\u003eValue: reduce carbon footprint, secure long-term supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla targets rising middle-class consumers in Eastern Europe and India, focusing on branded snacks and specialized foods where local scale matters; these markets grew consumer packaged goods (CPG) value by ~6-8% CAGR 2019-2024 versus Nordic low-single digits. Orkla views EMs as higher-margin, long-term growth pools as Nordic sales mature.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEastern Europe \u0026amp; India: rising middle class, ~1.2bn people\u003c\/li\u003e\n\u003cli\u003eCPG growth 2019-2024: ~6-8% CAGR (EM) vs ~1-3% (Nordics)\u003c\/li\u003e\n\u003cli\u003eFocus: snacks, specialized foods-local brands + distribution\u003c\/li\u003e\n\u003cli\u003eStrategic aim: higher margin and volume growth long-term\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla: Nordic core + fast-growing health, foodservice, industrial and EM tails\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMainstream Nordics (60% revenue: NOK 44.2bn\/2024); Health\/green premium (NOK 3.2bn\/2024; global market €200bn+); B2B foodservice (Orkla Food Ingredients NOK 6.2bn\/2024); Industrial chemicals \u0026amp; energy (NOK 2.1bn + ~120 GWh sold); EM growth markets (CPG CAGR 2019-24 ~6-8%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 (€ \/ NOK)\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainstream Nordics\u003c\/td\u003e\n\u003ctd\u003eNOK 44.2bn\u003c\/td\u003e\n\u003ctd\u003e60% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\/green\u003c\/td\u003e\n\u003ctd\u003eNOK 3.2bn\u003c\/td\u003e\n\u003ctd\u003e€200bn+ market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003eNOK 6.2bn\u003c\/td\u003e\n\u003ctd\u003eHigh-volume B2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003eNOK 2.1bn \/ 120 GWh\u003c\/td\u003e\n\u003ctd\u003eScope 1-2 cuts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmerging Mkts\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003eCPG CAGR 6-8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Ingredient Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaw materials-agricultural commodities, chemicals and packaging-are Orkla's largest cost, accounting for about 55% of COGS in 2024; input prices swing with global markets and climate shocks that pushed wheat and palm oil spot prices up 18%-24% in 2022-23.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Orkla has increased sustainable procurement spend to ~€200m cumulative since 2020, raising upfront costs but cutting supplier risk and expected input volatility by an estimated 10% over five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operational Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRunning dozens of Orkla production sites generates major costs-wages, utilities, and maintenance-reflecting ~40% of 2024 cost of goods sold (Orkla Group A\/S, FY 2024). Orkla's operational excellence programs cut waste and improved energy intensity by 6% in 2023-24, while ongoing automation capex (roughly NOK 1.2-1.5 bn annually in 2023-24) aims to lower unit costs over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining market leadership, Orkla spends heavily on advertising, consumer research and promotions-about NOK 4.1 billion on marketing and sales in 2024 (≈4.6% of revenue)-to defend share versus global giants and private labels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLogistics and supply chain costs-warehousing, cross-border transport, and customs-constitute a significant share of Orkla's SG\u0026amp;A; in 2024 Orkla reported logistics-related expenses near NOK 4.2 billion, driven by fuel prices, higher transport wages, and investments in green logistics like electrified fleets and route optimization.\u003c\/p\u003e\n\u003cp\u003eOrkla targets network optimization to cut costs and emissions, aiming for a 30% CO2 reduction in own operations by 2030 (base 2019) while trimming unit distribution costs via consolidation and modal shift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 logistics spend ~NOK 4.2B\u003c\/li\u003e\n\u003cli\u003eFuel, labor, green investments drive variance\u003c\/li\u003e\n\u003cli\u003eTarget: 30% CO2 cut by 2030 (vs 2019)\u003c\/li\u003e\n\u003cli\u003eActions: consolidation, modal shift, electrified fleet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla directs roughly NOK 1.6 billion (2024) into R\u0026amp;D and innovation to sustain product-led growth, covering specialized scientist salaries and costs for clinical trials and consumer testing.\u003c\/p\u003e\n\u003cp\u003eThese R\u0026amp;D expenses underpin long-term viability of portfolio companies in fast-moving categories, with R\u0026amp;D representing about 1.8% of Orkla's 2024 revenue, prioritizing differentiated new products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNOK 1.6 billion R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003e~1.8% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eIncludes scientist salaries, trials, consumer testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla cost mix: raw materials 55%, production 40%-marketing NOK4.1bn, logistics NOK4.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's largest costs are raw materials (~55% of COGS, 2024) and production (≈40% of COGS), with marketing NOK 4.1bn and logistics NOK 4.2bn in 2024; sustainable procurement ~€200m since 2020 and R\u0026amp;D NOK 1.6bn (1.8% revenue) raise upfront spend but cut supplier risk and unit costs via efficiency and automation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw materials (% of COGS)\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction (% of COGS)\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eNOK 4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eNOK 4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable procurement (since 2020)\u003c\/td\u003e\n\u003ctd\u003e~€200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eNOK 1.6bn (1.8% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of Branded Consumer Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales of branded food, snacks and home-care products account for roughly 85% of Orkla ASA's 2024 revenue, with NOK 72.4 billion of NOK 85.2 billion total, driven by high-volume, repeat purchases to retailers and wholesalers and delivering steady cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemical Solutions and Coatings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla's Chemical Solutions and Coatings delivers high-margin industrial revenue, including its share of Jotun JV profits (Orkla reported NOK 1.2bn from industrial activities in 2024), tying performance to global cycles like construction and shipbuilding so growth differs from consumer staples, and providing geographic diversification across Europe and Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthe hydro power segment sells electricity from norwegian plants into the nordic market earning roughly nok billion annually run-rate depending on precipitation and regional prices with ebitda margins above in high-price periods. this renewable stream is cash-generative inflation-resilient often offsetting pressure orkla consumer goods divisions while supporting group sustainability targets.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Food Service Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprevenue from professional food service sales comes selling specialized ingredients and ready-to-use products to restaurants institutional kitchens often at higher margins due value-added formulations orkla foods division reported nok billion in h1 revenue with out-of-home growth partly offsetting retail softness.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTargets: restaurants, catering, institutions\u003c\/li\u003e\u003cli\u003eHigher-margin value-added products\u003c\/li\u003e\u003cli\u003eFueled by rising out-of-home dining (global eating‑out spend up ~6% in 2024)\u003c\/li\u003e\u003cli\u003eOrkla H1 2025 Foods \u0026amp; Ingredients: NOK 12.4bn\u003c\/li\u003e\n\u003c\/prevenue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Franchise Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrkla earns incremental, high-margin revenue by licensing brands and technologies to third parties in markets where it lacks direct operations, monetizing IP with low incremental cost; licensing made up roughly 2-4% of Orkla's NOK 65.8 billion 2024 revenue (about NOK 1.3-2.6 billion).\u003c\/p\u003e\n\u003cp\u003eLicensing offers scalable footprint expansion with minimal capex and operating overhead, serving as a low-risk channel to test new markets and boost profit margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: low operating cost\u003c\/li\u003e\n\u003cli\u003eScale: expands brand reach without capex\u003c\/li\u003e\n\u003cli\u003e2024 est.: ~NOK 1.3-2.6 bn (2-4% of revenue)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla 2024: Branded consumer goods dominate-85% of NOK85.2bn revenue mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla's 2024 revenue mix: branded consumer goods ~85% (NOK 72.4bn of NOK 85.2bn), Chemical Solutions\/Coatings industrial income ~NOK 1.2bn, Hydro Power ~NOK 1.2-1.6bn run‑rate, Foods \u0026amp; Ingredients H1 2025 NOK 12.4bn (out‑of‑home growth), licensing ~2-4% (~NOK 1.3-2.6bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded consumer\u003c\/td\u003e\n\u003ctd\u003eNOK 72.4bn (85%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemical\/Coatings\u003c\/td\u003e\n\u003ctd\u003eNOK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro Power\u003c\/td\u003e\n\u003ctd\u003eNOK 1.2-1.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoods \u0026amp; Ingredients\u003c\/td\u003e\n\u003ctd\u003eNOK 12.4bn (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003eNOK 1.3-2.6bn (2-4%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"VRIO Analysis","offers":[{"title":"Default Title","offer_id":57515400757580,"sku":"orkla-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/0356\/3852\/files\/orkla-canvas-business-model.webp?v=1778637516","url":"https:\/\/vrio-analysis.com\/products\/orkla-business-model-canvas","provider":"VRIO Analysis","version":"1.0","type":"link"}