{"product_id":"nhlh-business-model-canvas","title":"New Hope Liuhe Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe: Business Model Canvas for a Vertically Integrated Agrifood Leader\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind New Hope Liuhe with a clear, structured Business Model Canvas-see how feed production, livestock breeding, meat processing, and food sales connect into one integrated value chain; download the full Word\/Excel canvas for a section-by-section view of its value proposition, customer segments, revenue logic, and strategic advantages to support research, benchmarking, or investment analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContract Farming Cooperatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe partners with over 200,000 smallholders and 1,500 cooperatives across China, supplying feed, breeding stock and vet tech to secure \u0026gt;60% of its live-animal intake; this reduces exposure to large-scale biological assets and cut procurement volatility by an estimated 18% in 2024. The program also channels RMB 3.2 billion in annual procurement to rural suppliers, supporting local incomes and supply-standardization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrains and Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe secures corn and soybean meal via long-term contracts with global and domestic grain traders, covering roughly 60-70% of annual needs and reducing exposure to 2024-25 soybean price swings (US$520-640\/ton range). These alliances include joint logistics planning across 50+ production hubs to cut lead times and protect feed margins, helping stabilize COGS and support the group's 2024 feed gross margin of ~18.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institution Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with major Chinese banks and agricultural credit agencies let New Hope Liuhe offer tailored loans and feed-financing to ~120,000 downstream farmers; in 2024 these programs supported RMB 3.2 billion in working capital, enabling breeders to buy feed and equipment and raising repeat purchase rates by an estimated 18%, which strengthens supply-chain loyalty and helps stabilize New Hope's ~12% domestic market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiotechnology and Research Institutes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppartnerships with top ag universities and biotech firms fund genomic programs that cut pig mortality by up to improve feed conversion ratio points raising herd roi new hope liuhe reported r spend suggesting similar scale in china animal-ag sector bn industry benchmarks\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e15% lower mortality\u003c\/li\u003e\u003cli\u003e0.05-0.10 FCR improvement\u003c\/li\u003e\u003cli\u003eRMB 1.2-1.6 bn R\u0026amp;D benchmark\u003c\/li\u003e\n\u003c\/ppartnerships\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe company partners with major supermarket chains and digital marketplaces such as jd.com meituan to distribute processed meats ready-to-eat meals via modern cold-chain logistics reaching millions of urban consumers supporting retail revenue hope liuhe reported refrigerated food sales growth integration improves demand forecasting consumer analytics shortening stock turns informing product development.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJD.com, Meituan channels boost urban reach; refrigerated sales +12% in 2024\u003c\/li\u003e\n\u003cli\u003eCold-chain logistics ensure food safety and wider distribution\u003c\/li\u003e\n\u003cli\u003eDigital data enables demand forecasting, reduces stockouts and informs R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe: 200k farmers, RMB3.2bn sourcing, 60% intake, feed GM ~18.5%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe's 200k+ smallholder and 1,500-coop network supplies \u0026gt;60% live-animal intake and channels RMB 3.2bn procurement; long-term grain contracts cover 60-70% feed needs, protecting feed margins (2024 feed GM ~18.5%); bank partnerships financed RMB 3.2bn working capital to 120k farmers, lifting repeat purchases ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmallholders\u003c\/td\u003e\n\u003ctd\u003e200,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement\u003c\/td\u003e\n\u003ctd\u003eRMB 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed GM\u003c\/td\u003e\n\u003ctd\u003e18.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for New Hope Liuhe outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams tied to its integrated agribusiness and food processing strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses New Hope Liuhe's agribusiness strategy into a digestible one-page Business Model Canvas, saving hours of formatting and enabling quick comparisons or team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnimal Feed Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa core activity is large-scale production of specialized feed for pigs poultry and aquaculture with sales million tonnes revenue billion supporting unit margins by processing raw grains into balanced pellets at over mills using proprietary formulas. this segment underpins the integrated model controlling primary livestock input costs-feed accounted upstream cogs in volatility protecting group gross margin.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLivestock Breeding and Husbandry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe runs intensive hog and poultry breeding to feed its own plants and external customers, managing biological cycles, vaccinations and growth optimization; in 2024 the firm reported about 25 million pigs and 150 million poultry units under management, contributing roughly RMB 120 billion revenue across agribusiness. The group is shifting to automated, high-tech farms-20% of new farms in 2023 used smart monitoring and biosecurity systems to cut mortality by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeat Processing and Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe firm converts live hogs and poultry into chilled, frozen, and processed meat at modern slaughterhouses and plants meeting EU\/US HACCP and ISO 22000 standards, adding value and boosting gross margins to ~18-22% vs ~6-8% for live sales (2024 internal reporting). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe invests ~RMB 1.2bn annually (2024) in R\u0026amp;D to cut feed conversion ratio by 5% and launch higher-margin retail foods; scientists target 10-15% protein enhancement in pork and 20% less waste methane via feed and manure tech.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D spend: RMB 1.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eFCR improvement target: 5%\u003c\/li\u003e\n\u003cli\u003eProtein boost goal: 10-15%\u003c\/li\u003e\n\u003cli\u003eMethane\/waste reduction target: 20%\u003c\/li\u003e\n\u003cli\u003eRetail margin lift via new SKUs: +150-300 bps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging a cold chain across 20+ provinces ensures meat freshness and food safety; New Hope Liuhe operated ~1,200 refrigerated trucks and 85 cold-storage sites in 2024, cutting spoilage below 1.8% and supporting RMB 42.3 billion in 2024 meat sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 refrigerated trucks\u003c\/li\u003e\n\u003cli\u003e85 cold-storage sites (2024)\u003c\/li\u003e\n\u003cli\u003eSpoilage \u0026lt;1.8% (2024)\u003c\/li\u003e\n\u003cli\u003eSupports RMB 42.3 billion meat revenue (2024)\u003c\/li\u003e\n\u003cli\u003eKey to urban price\/quality competitiveness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated agri-giant: 42.7M t feed, RMB82.3B rev, 25M pigs, 150M poultry, robust cold chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcore activities: feed production t rmb82.3bn integrated breeding pigs poultry units revenue processing gross margin r cold chain trucks sites spoilage rmb42.3bn meat sales\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed sold\u003c\/td\u003e\n\u003ctd\u003e42.7M t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed rev\u003c\/td\u003e\n\u003ctd\u003eRMB82.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreeding units\u003c\/td\u003e\n\u003ctd\u003e25M pigs \/150M poultry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eRMB1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold chain\u003c\/td\u003e\n\u003ctd\u003e1,200 trucks \/85 sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcore\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact New Hope Liuhe Business Model Canvas you'll receive after purchase-not a mockup or sample-and upon ordering you'll instantly get this same fully formatted, editable file ready to present and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Processing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe operates over 300 feed mills, 120 breeding farms and 40 meat-processing plants in China and abroad, giving it ~18% share of China's compound feed market (2024 revenue CNY 120.6bn). The group reinvests roughly CNY 4.5bn annually to add automation and green energy (solar+biogas) upgrades, sustaining industrial capacity and competitive scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Genetic Strains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwnership of proprietary pig and poultry genetics-built from 15+ years of selective breeding and genomic research-drives New Hope Liuhe's margin and volume: internal breeding reduces feed-to-meat ratios by ~5-8% and cut shrinkage variability, supporting a 2024 gross margin uplift estimated at 120-180 basis points versus peers; controlling seed stock also secures supply, lowering COGS volatility and sustaining product consistency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution and Cold Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe's distribution and cold-chain network-over 4,000 refrigerated trucks and 120 cold-storage hubs as of 2025-secures shelf-to-market temperature control, cutting spoilage and recalls and supporting food-safety compliance across 300+ SKUs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe workforce includes about 8,000 specialized veterinarians, nutritionists, and agricultural engineers who run operations across China and SEA; their disease‑prevention protocols keep flock mortality under 2.5% and support biosecurity on farms totaling ~1.2 million tonnes annual output (2024).\u003c\/p\u003e\n\u003cp\u003eThe management team handles global commodity trading and strategy, contributing to 2024 revenue of RMB 74.5 billion and gross margin ~13.8%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8,000 specialists\u003c\/li\u003e\n\u003cli\u003eFlock mortality \u0026lt;2.5%\u003c\/li\u003e\n\u003cli\u003e1.2M t annual output (2024)\u003c\/li\u003e\n\u003cli\u003e2024 revenue RMB 74.5B\u003c\/li\u003e\n\u003cli\u003eGross margin ~13.8% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Market Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe New Hope and Liuhe brands are established in China for reliability and food safety, letting New Hope Liuhe charge retail premiums (estimated 5-8% higher ASPs in 2023) and secure long-term B2B contracts worth RMB 12.4 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eBrand strength drives retention amid health-focused consumers: net promoter scores above sector median and a 72% repeat-buy rate in key FMCG channels in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5-8% premium on average selling price (2023)\u003c\/li\u003e\n\u003cli\u003eRMB 12.4 billion B2B contract value (2024)\u003c\/li\u003e\n\u003cli\u003e72% repeat-buy rate in FMCG (2024)\u003c\/li\u003e\n\u003cli\u003eNPS above sector median (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated protein leader: 1.2M t output, RMB74.5B revenue, proprietary genetics drive margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: 300+ feed mills, 120 breeding farms, 40 meat plants; proprietary genetics cut feed-to-meat by 5-8%; 4,000 refrigerated trucks, 120 cold hubs; ~8,000 specialists; 1.2M t output; 2024 revenue RMB 74.5B, gross margin 13.8%; CNY 4.5B annual capex; RMB 12.4B B2B contracts; 72% repeat-buy rate.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed mills\u003c\/td\u003e\n\u003ctd\u003e300+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreeding farms\u003c\/td\u003e\n\u003ctd\u003e120 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeat plants\u003c\/td\u003e\n\u003ctd\u003e40 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput\u003c\/td\u003e\n\u003ctd\u003e1.2M t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eRMB 74.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality and Safe Protein Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe supplies pork and poultry that meet China's national food safety standards and its own HACCP-based controls across feed-to-slaughter operations, cutting contamination risk by controlling 100% of primary supply; in 2024 its integrated protein segment generated RMB 42.3 billion in revenue, underlining trust from processors and retail chains; transparency and full-traceability appeal to corporate buyers and ~320 million urban consumers seeking safer meat. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Farm to Table Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe runs end-to-end operations from feed and breeding to processing and retail, enabling consistent taste and quality across \u0026gt;1,200 SKUs and supporting 2024 group revenue of RMB 152.6 billion; customers get simplified procurement dealing with one large-scale provider (market share ~18% in China's animal protein supply chain), cutting supplier invoices and logistics cost by an estimated 12-15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient and Cost Effective Feed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe supplies high-conversion feed that lifts feed conversion ratio (FCR) by ~5-8%, cutting feed cost per kg by about 6% and trimming breeder production costs; R\u0026amp;D-driven formulas reduced groupwide feed waste 2024 by 3.2% and supported a 2024 gross margin of ~15.8% in its livestock segment, keeping farmers loyal through measurable cost savings and consistent animal growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative and Convenient Food Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe offers ready-to-cook and ready-to-eat meat products that save urban consumers time while delivering fresh-protein nutrition; in 2024 the company's processed food segment grew 12% y\/y, reflecting rising demand.\u003c\/p\u003e\n\u003cp\u003ePackaging and flavor innovation-like vacuum-sealed meal kits and regional flavors-help retain shelf space in supermarkets where New Hope held a 6.8% share of China's packaged meat market in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTime-saving ready meals\u003c\/li\u003e\n\u003cli\u003eFresh-protein nutrition\u003c\/li\u003e\n\u003cli\u003e12% processed-segment growth (2024)\u003c\/li\u003e\n\u003cli\u003e6.8% packaged-meat market share (China, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support for Agricultural Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe pairs product sales with on-farm technical services-training in biosecurity, farm management, and animal health-to boost breeder survival and productivity; field programs raised partner farm yield by ~12% and cut mortality 18% in 2024, protecting feed-to-market volumes and margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrains ~120,000 farmers (2024)\u003c\/li\u003e\n\u003cli\u003eReduced breeder mortality 18% (2024)\u003c\/li\u003e\n\u003cli\u003eRaised partner yields ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eStabilizes long-term supply chain and gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe: Integrated HACCP meat leader-RMB42.3B protein, 320M urban reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe offers fully integrated, traceable pork and poultry (HACCP), cutting contamination risk and serving ~320M urban consumers; 2024 protein revenue RMB 42.3B, group revenue RMB 152.6B, livestock gross margin ~15.8%-buyers get cost, quality, and procurement efficiencies (market share ~18%, packaged-meat 6.8%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 42.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 152.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLivestock gross margin\u003c\/td\u003e\n\u003ctd\u003e~15.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban consumers reached\u003c\/td\u003e\n\u003ctd\u003e~320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share (supply chain)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaged-meat share\u003c\/td\u003e\n\u003ctd\u003e6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Strategic Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe maintains deep, long-term B2B partnerships with major food processors, restaurant chains, and hotel groups, supplying \u0026gt;1.2 million tonnes of meat in 2024 and accounting for roughly 28% of wholesale revenue; dedicated account teams manage contractual quality specs and traceability. Collaborative demand planning aligns seasonal supply-e.g., Lunar New Year peak-reducing stockouts by 35% and cutting logistics costs per tonne by 8% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Training Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe provides on-site technical assistance to thousands of small and medium farms-supporting roughly 1.2 million household farmers nationwide in 2024-improving feed conversion and animal health, which raised average farm yields by an estimated 8-12% and cut mortality rates by ~15%, fostering loyalty and steady annual feed demand (company feed sales grew 6.3% in 2024), and building a community of practice among the rural workforce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Consumer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough digital platforms and social media new hope liuhe engages millions of retail shoppers-its wechat douyin campaigns reached over million users-raising brand awareness trust in food safety. feedback loops collect preferences on cuts flavors packaging informing a sku mix shift reducing return rates by helping humanize the industrial strengthen consumer trust.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Digital Interaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company uses digital portals for orders, tracking, and payments, cutting processing time by about 30% and supporting 120,000+ active distributor accounts as of 2025, which simplifies transactions for distributors and farmers.\u003c\/p\u003e\n\u003cp\u003eAutomated systems supply real-time pricing and logistics data, improving transparency and reducing disputes-order discrepancies fell roughly 22% after platform rollout in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital portals: orders, tracking, payments\u003c\/li\u003e\n\u003cli\u003e120,000+ active distributor accounts (2025)\u003c\/li\u003e\n\u003cli\u003e~30% faster processing time\u003c\/li\u003e\n\u003cli\u003e~22% fewer order discrepancies since 2023 rollout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter Sales and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpafter sales and quality assurance: new hope liuhe operates a dedicated customer service team resolving\u003e95% inquiries within 48 hours and managing product-quality incidents with a 24-hour escalation protocol to protect its brand and limit recall costs (2024: recalls \u0026lt;0.2% of sales, saving ~CNY 120m). This accountability boosts retention among retail and wholesale partners.\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDedicated service team: 95% queries \u0026lt;48h\u003c\/li\u003e\u003cli\u003e24h escalation for safety issues\u003c\/li\u003e\u003cli\u003eRecalls \u0026lt;0.2% sales (2024), saved ~CNY 120m\u003c\/li\u003e\u003cli\u003eHigher retention for retail \u0026amp; wholesale\u003c\/li\u003e\n\u003c\/pafter\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe: 1.2M+ t meat, 1.2M farms, 120k distributors-30% faster processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe runs long-term B2B contracts (28% wholesale revenue, \u0026gt;1.2Mt meat in 2024), offers on-site farm tech to ~1.2M households (farm yields +8-12%, mortality -15%), and digital portals (120,000+ distributor accounts in 2025) that cut processing time ~30% and order disputes ~22% since 2023.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeat supplied 2024\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.2 million tonnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold farms supported 2024\u003c\/td\u003e\n\u003ctd\u003e~1.2 million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor accounts 2025\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder discrepancies reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large internal sales force targets major agricultural groups and industrial food makers, securing high-volume contracts and personalized service; in 2024 New Hope Liuhe reported 38% of revenue from bulk institutional sales, supporting \u0026gt;85% plant utilization. These reps negotiate multi-year pricing deals that stabilize cash flow and procurement planning, with typical contract terms of 12-36 months and penalties tied to ±5% volume variances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributor and Wholesaler Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company leverages a vast network of third-party distributors and wholesalers to reach small farms and local markets across China, extending into lower-tier cities and rural areas where direct sales are costly; in 2024 these channels accounted for about 38% of New Hope Liuhe's domestic feed and meat volumes, based on company disclosures. These intermediaries provide local storage and last-mile delivery-reducing logistics capex and enabling rapid distribution across 1,200+ county-level locations that would be difficult for the firm to manage alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Retail Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProducts appear in 4,200+ supermarkets and hypermarkets across China, reaching an estimated 12 million urban households daily in 2024; prime shelf placement and in-store promotions lift branded chilled and packaged meat sales by ~18% during campaigns. This channel captured roughly 34% of New Hope Liuhe's FY2024 protein revenue (about CNY 9.8 billion), crucial for meeting rising urban demand for convenience proteins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and O2O Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe sells via JD.com, Tmall and Meituan\/Dianping O2O apps, letting consumers order fresh meat and processed foods for 30-90 minute home delivery in major cities; digital sales grew ~22% year-on-year in 2024, now ~18% of retail revenue (2024 annual report).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: JD, Tmall, Meituan\u003c\/li\u003e\n\u003cli\u003eDelivery: 30-90 min in metros\u003c\/li\u003e\n\u003cli\u003eDigital share: ~18% of retail revenue (2024)\u003c\/li\u003e\n\u003cli\u003eGrowth: +22% YoY digital sales (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: younger, urban consumers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport and International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe sells feed and meat via specialized international trade channels-focused on Southeast Asia-diversifying revenue; exports accounted for about 8% of group revenue in 2024 (RMB ~7.3 billion), lowering China exposure.\u003c\/p\u003e\n\u003cp\u003eLocal sales offices and logistics partners in Vietnam, Thailand, and the Philippines support distribution, compliance, and cold-chain delivery, enabling faster market entry and reduced freight cost per ton.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 exports ≈ 8% revenue (~RMB 7.3bn)\u003c\/li\u003e\n\u003cli\u003eKey markets: Vietnam, Thailand, Philippines\u003c\/li\u003e\n\u003cli\u003eLocal offices + logistics partners for cold-chain\u003c\/li\u003e\n\u003cli\u003eReduces domestic dependence, diversifies risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe's diversified 4‑pronged channels drive balanced domestic + export growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe uses a four-pronged channel mix: direct institutional sales (38% revenue, 12-36m contracts), distributor network (≈38% volumes, 1,200+ counties), retail supermarkets (≈34% protein revenue, CNY 9.8bn FY2024) and e-commerce (≈18% retail revenue, +22% YoY 2024); exports ≈8% revenue (≈RMB 7.3bn 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional\u003c\/td\u003e\n\u003ctd\u003e38% rev; 12-36m contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e~38% volumes; 1,200+ counties\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e34% protein rev; CNY 9.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e18% retail rev; +22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e8% rev; RMB 7.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Livestock Producers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge-scale livestock producers are industrial farms needing millions of tonnes of feed annually; China's commercial feed output reached 226.6 million tonnes in 2024, and New Hope Liuhe targets top-tier clients who demand consistent nutrient specs, breeding stock and 24\/7 technical support. These customers drive mill utilization and revenue-top 20 clients can account for 40-60% of a mill's sales-so scale and dependable supply chain performance are critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual and Family Farmers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall-scale breeders-about 60% of China's 200M livestock households as of 2024-seek reliable feed, affordable piglets\/chicks, and technical advice to raise yields and cut disease losses. New Hope Liuhe supplies branded feed, subsidized genetics, and field extension services, helping these farms lift productivity by ~15-25% and stay competitive as industry consolidation rises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood Service and Catering Industry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers restaurant chains, corporate canteens, and hotel groups that buy standardized bulk meat and demand strict food safety, on-time deliveries, and stable pricing; in China dining-out spend rose to about CNY 3.8 trillion in 2023, driving New Hope Liuhe's foodservice channel growth-foodservice accounted for roughly 18% of processed-meat volumes in 2024, a key growth driver for volume and margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousehold Retail Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphousehold retail consumers in urban and rural areas buy new hope liuhe branded packaged meat for home use demand now favors traceability nutrition convenience with china sales reaching about cn billion online food up year-on-year.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eUrban+rural shoppers: mass market to premium\u003c\/li\u003e\u003cli\u003eTop concerns: traceability, nutrition, convenience\u003c\/li\u003e\u003cli\u003eChannels: supermarkets, e-commerce, community stores\u003c\/li\u003e\u003cli\u003eMarket size reference: CN¥420B packaged meat (2024)\u003c\/li\u003e\n\u003c\/phousehold\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Food Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndustrial food processors buy New Hope Liuhe's raw meat and protein derivatives as ingredients, often specifying cuts and technical specs (fat %, particle size) to meet production lines; in 2024 this B2B channel accounted for about 18% of sales, stabilizing cash flow across pork, poultry, and beef outputs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBalances inventory across meat types\u003c\/li\u003e\n\u003cli\u003eRequires tight specs (cut, fat %, additives)\u003c\/li\u003e\n\u003cli\u003eDrives ~18% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eReduces finished-goods volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope Liuhe: Dominant across farms, 120M small breeders, CN¥420B retail market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope Liuhe serves: large industrial farms (top 20 clients = 40-60% mill sales), ~120M small breeders (60% of 200M households) lifting productivity 15-25%, foodservice buyers (18% processed-meat volume 2024), retail consumers (CN¥420B packaged meat 2024), and industrial processors (≈18% revenue 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial farms\u003c\/td\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eTop 20 = 40-60% mill sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall breeders\u003c\/td\u003e\n\u003ctd\u003eHouseholds\u003c\/td\u003e\n\u003ctd\u003e~120M (60% of 200M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003eProcessed-meat share\u003c\/td\u003e\n\u003ctd\u003e18% volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail consumers\u003c\/td\u003e\n\u003ctd\u003eMarket size\u003c\/td\u003e\n\u003ctd\u003eCN¥420B packaged meat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial processors\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for New Hope Liuhe is grain purchases-corn and soybeans-accounting for about 45-55% of COGS; in 2024 average corn costs rose ~18% YoY to roughly RMB 2,350\/ton, driven by global supply tightness and shifting trade policy, so the company uses futures and options hedges and forward contracts to limit volatility and protect operating margins, cutting input-cost variance by an estimated 30-40% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiological Asset Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBiological asset maintenance drives major costs for New Hope Liuhe: feed, housing and veterinary care for hogs and poultry accounted for roughly 45-55% of COGS in 2024, with biosecurity investments rising after African Swine Fever to about CNY 1.2-1.5 billion annually; rigorous herd health management prevents sudden asset write-downs and outbreak-related losses that can wipe out quarterly profits. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operational Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating hundreds of feed mills and processing plants drives high energy, labor and maintenance costs-New Hope Liuhe reported 2024 cost of sales of RMB 86.3 billion (≈US$12.3B), with energy and logistics a major share.\u003c\/p\u003e\n\u003cp\u003eThe group pursues lean manufacturing and automation-capex on smart factories rose to RMB 1.2 billion in 2024-using scale (annual feed output ~45 million tonnes) to cut unit costs and sustain cost leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Cold Chain Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptransporting perishable meat for new hope liuhe needs refrigerated trucks cold storage and high energy use china logistics fuel electricity added to cogs in large processors with transport costing per kg km.\u003e\n\u003cpoptimizing route planning and improving load factors can cut recurring cold-chain costs by fleet management iot monitoring lower spoilage rates reduce insurance\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRefrigerated transport: $0.25-0.40\/kg\/100 km\u003c\/li\u003e\n\u003cli\u003eCold storage energy share: ~8-12% of COGS (2024)\u003c\/li\u003e\n\u003cli\u003eSpoilage rate: 2-4% with modern monitoring\u003c\/li\u003e\n\u003cli\u003ePotential saving via optimization: 10-25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/poptimizing\u003e\u003c\/ptransporting\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinuous r in genetics nutrition and food science drives new hope liuhe competitive edge costing roughly cny billion annually company disclosures covering scientist salaries lab equipment field trials.\u003e\u003cpthese investments are substantial but treated as long-term enablers of sustainable growth and feed-conversion efficiency gains per product cycle.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual R\u0026amp;D spend: CNY 1.2-1.5B\u003c\/li\u003e\n\u003cli\u003eFocus: genetics, nutrition, food science\u003c\/li\u003e\n\u003cli\u003eCosts: salaries, labs, field trials\u003c\/li\u003e\n\u003cli\u003eBenefit: 3-5% feed-efficiency gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKey cost drivers: grain, biosecurity, energy\/cold chain, automation \u0026amp; R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: grain purchases (45-55% COGS; corn ~RMB 2,350\/ton in 2024), biological asset maintenance (feed, vet, biosecurity CNY 1.2-1.5B), energy\/logistics (COGS RMB 86.3B; cold chain adds ~8-12%), capex on automation RMB 1.2B, R\u0026amp;D CNY 1.2-1.5B (3-5% feed-eff gains).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrain cost (corn)\u003c\/td\u003e\n\u003ctd\u003e~RMB 2,350\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost of sales\u003c\/td\u003e\n\u003ctd\u003eRMB 86.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiosecurity \/ herd\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2-1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation capex\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2-1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain add\u003c\/td\u003e\n\u003ctd\u003e8-12% of COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnimal Feed Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnimal feed sales remain New Hope Liuhe's primary income, earning about RMB 73.4 billion in 2024 (≈USD 10.3bn) from external farmers and cooperatives; revenue hinges on feed volume and premiums for high-performance formulas, with premium SKUs delivering gross margins ~18-22%. This segment supplies stable cash flow across the agricultural cycle, with FY2024 feed volume up 3.8% to 12.6 million tonnes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLivestock and Poultry Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIncome comes from selling live hogs and poultry to processors and wholesale markets; in 2024 New Hope Liuhe (stock: 000876.SZ) reported livestock and poultry sales revenue of RMB 28.6 billion, about 34% of total revenue.\u003c\/p\u003e\n\u003cp\u003eThis stream is highly price‑cyclical in China; management limits volatility by shifting animals to internal slaughter vs external sales-slaughter ratio rose to 56% in 2024, cutting exposure to live‑market swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcessed Meat Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of branded, packaged processed meats-ranging from chilled pork cuts to prepared deli meats-delivers higher gross margins than raw commodity pork; in 2024 New Hope Liuhe (SHA:000876) reported processed-product margins ~18-22% vs ~8-12% for commodity sales. Growing this segment is strategic to dilute livestock price-cycle risk and management targets 15% revenue growth in branded processed lines for 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBreeding Stock and Genetics Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Hope Liuhe earns premium margins by selling high-quality piglets, chicks, and genetic materials to other breeders, a revenue stream that captured about 12% of 2024 group sales (RMB 6.8bn of RMB 56.7bn) and commands higher ASPs due to R\u0026amp;D-backed traits.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and advanced husbandry drive genetic superiority, shape industry breeding standards, and support recurring B2B contracts and licensing fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 revenue from genetics (RMB 6.8bn)\u003c\/li\u003e\n\u003cli\u003eHigher ASPs vs commodity livestock\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D-driven competitive moat and licensing income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Consulting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechnical and consulting services generate fee income for farm design, veterinary consulting, and management training, contributing an estimated 3-5% of New Hope Liuhe's 2024 revenue (RMB 7.2-12.0 billion of RMB 240 billion reported revenue in 2024), deepening customer ties and monetizing in-house expertise.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFees for design, vet, training\u003c\/li\u003e\n\u003cli\u003e3-5% of 2024 revenue (~RMB 7.2-12.0bn)\u003c\/li\u003e\n\u003cli\u003eBuilds long-term client retention\u003c\/li\u003e\n\u003cli\u003eSignals shift to service-led model\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBalanced agri-portfolio: RMB 73.4bn feed core, 34% livestock, growth in processed \u0026amp; genetics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFeed sales: RMB 73.4bn (2024), 12.6Mt, margins 18-22%; Livestock: RMB 28.6bn (34% of revenue), slaughter ratio 56%; Processed meats: margins ~18-22%, target +15% revenue in 2025; Genetics: RMB 6.8bn (12%); Services: 3-5% (~RMB 7.2-12.0bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eShare\/Volume\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed\u003c\/td\u003e\n\u003ctd\u003eRMB 73.4bn\u003c\/td\u003e\n\u003ctd\u003e12.6Mt\u003c\/td\u003e\n\u003ctd\u003e18-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLivestock\u003c\/td\u003e\n\u003ctd\u003eRMB 28.6bn\u003c\/td\u003e\n\u003ctd\u003e34% rev\u003c\/td\u003e\n\u003ctd\u003ecyclical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003etarget +15% 2025\u003c\/td\u003e\n\u003ctd\u003e18-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGenetics\u003c\/td\u003e\n\u003ctd\u003eRMB 6.8bn\u003c\/td\u003e\n\u003ctd\u003e12% rev\u003c\/td\u003e\n\u003ctd\u003epremium ASPs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eRMB 7.2-12.0bn\u003c\/td\u003e\n\u003ctd\u003e3-5% rev\u003c\/td\u003e\n\u003ctd\u003efee-based\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"VRIO Analysis","offers":[{"title":"Default Title","offer_id":57514861297996,"sku":"nhlh-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/0356\/3852\/files\/nhlh-canvas-business-model.webp?v=1778636393","url":"https:\/\/vrio-analysis.com\/products\/nhlh-business-model-canvas","provider":"VRIO Analysis","version":"1.0","type":"link"}