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Explore the strategic framework behind Miquel y Costas & Miquel's business model-this Business Model Canvas highlights how the company delivers value through ultra-thin specialty papers, manages its production and supply chain, and monetizes a portfolio of high-quality products across global markets.
Partnerships
Strategic alliances with major multinationals like Philip Morris International and British American Tobacco secure multi-year supply contracts covering roughly 40-50% of Miquel y Costas & Miquel's 2024 cigarette paper volume, ensuring stable demand and ~€220m annual revenue contribution from tobacco clients.
These partners co-fund R&D on paper porosity and combustion to meet EU and US regs; joint projects cut compliance time by ~30%, keeping Miquel y Costas as a tier-one supplier in a market where the top five firms account for ~70% global share.
The company depends on a supplier network for high – grade cellulose, flax, and hemp fibers that enable ultra – thin paper; in 2024 Miquel y Costas & Miquel sourced ~62% of its cellulose from certified suppliers and reported €18.4M spent on raw fibers to secure quality and traceability.
Collaboration with high-precision machinery makers lets Miquel y Costas & Miquel keep a lead in thin, strong cigarette paper; custom engineering and service contracts for its Spain mills (Tarragona, Girona) and export sites cut downtime to under 3% annually and raised line yield by 4.2% in 2024.
Research Institutions and Universities
Joint ventures with universities and materials labs drive Miquel y Costas & Miquel R&D in sustainable and functional papers, funding ~€4-6m/year in projects since 2022 to develop plastic-free packaging and boost specialty-fiber biodegradability.
This academic outreach supports alignment with circular-economy trends as global demand for bio-based packaging rose 18% in 2024, reducing polymer content in pilot lines by up to 60%.
- €4-6m/year R&D spend since 2022
- 18% global bio-based packaging demand growth (2024)
- Pilot lines cut polymer content up to 60%
- Focus: plastic-free alternatives, improved biodegradability
Logistics and International Distribution Partners
Logistics partners enable Miquel y Costas & Miquel to export over 80% of output to 100+ countries, handling customs, duties, and temperature-sensitive paper rolls to meet delivery SLAs under 7-14 days for key hubs as of 2025.
These partners support lean inventory for industrial clients, cutting client holding costs by up to 20% via JIT (just-in-time) deliveries and consolidated ocean-air freight solutions.
- 80%+ exports to 100+ countries (2025)
- Typical SLA 7-14 days to major hubs
- Up to 20% client inventory cost reduction
- Customs/regulatory handling for cross-border paper shipments
Key partners (tobacco multinationals, certified fiber suppliers, machinery OEMs, universities, logistics) deliver ~€220m revenue from tobacco clients (40-50% volume, 2024), €4-6m/yr R&D, 62% certified cellulose sourcing, <3% downtime, 4.2% line yield gain, 80%+ exports to 100+ countries (SLA 7-14 days).
| Metric | Value |
|---|---|
| Tobacco revenue | €220m (2024) |
| R&D spend | €4-6m/yr |
| Certified cellulose | 62% |
| Downtime | <3% |
| Exports | 80%+ to 100+ countries (2025) |
What is included in the product
A comprehensive, pre-written Business Model Canvas for Miquel y Costas & Miquel detailing customer segments, channels, value propositions, key partners, activities, resources, cost structure and revenue streams, with linked SWOT insights and competitive advantages to support presentations, investor discussions and strategic decision-making.
Condenses Miquel y Costas & Miquel's strategy into a digestible one-page Business Model Canvas, saving hours of structuring while enabling quick comparisons, team collaboration, and boardroom-ready presentation.
Activities
The core activity is the complex production of ultra-lightweight papers using proprietary techniques that balance opacity and tensile strength, delivering grades at 30-45 g/m2 with tear strength >2.5 N and opacity ≥80% to meet premium cigarette and specialty printing needs.
Miquel y Costas allocates ~8% of 2024 revenue (≈€12m of €150m) to R&D, targeting medical-grade cellulose papers and food-contact papers to diversify beyond tobacco and enter markets growing 6-8% annually.
R&D prioritizes high-barrier, compostable packaging to replace single-use plastics, aiming to cut polymer use by 40% in pilot lines and meet EU SUP Directive targets effective 2024.
Quality control and regulatory compliance focus on meeting ISO standards (eg ISO 9001) and tobacco rules across 70+ export markets; in 2024 Miquel y Costas recorded 98.7% batch pass rate after porosity, burn-rate and chemical-purity tests, reducing nonconformances by 22% YoY.
Energy Management and Sustainability Initiatives
The company runs cogeneration plants and added on-site solar and biomass, cutting grid energy use by ~32% and lowering energy costs sensitivity; energy spend fell to 4.1% of COGS in FY2024 vs 6.3% in 2020.
Sustainability reporting and environmental audits became core in late 2025, targeting a 25% Scope 1-2 emissions cut by 2030 and publishing verified CO2 metrics annually.
- 32% reduction in grid energy use
- Energy spend 4.1% of COGS (FY2024)
- 25% Scope 1-2 cut target by 2030
- Annual verified sustainability reports from late 2025
Global Sales and Market Expansion
Miquel y Costas runs active market analysis and direct sales to find growth in developing regions and new industrial segments, attending ~20 international trade fairs annually and managing a global sales force that delivered €48m in B2B specialty-packaging sales in 2024.
They provide technical support to clients and prioritize specialty packaging to offset a 12% decline in traditional tobacco-related volumes in 2023, targeting 30% revenue from specialty sectors by 2026.
- ~20 trade fairs/year
- €48m specialty sales (2024)
- 12% tobacco volume drop (2023)
- 30% specialty revenue target (2026)
Miquel y Costas focuses on ultra-lightweight specialty papers (30-45 g/m2; tear >2.5 N; opacity ≥80%), R&D (≈8% revenue, €12m of €150m in 2024) for medical/food-contact papers, energy-efficient production (grid use -32%; energy = 4.1% COGS FY2024), and sales to grow specialty packaging (€48m in 2024; 30% revenue target by 2026).
| Metric | Value |
|---|---|
| 2024 Revenue | €150m |
| R&D spend | €12m (8%) |
| Specialty sales 2024 | €48m |
| Energy grid use drop | 32% |
| Energy % of COGS 2024 | 4.1% |
| Specialty revenue target | 30% by 2026 |
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Resources
Miquel y Costas & Miquel runs specialized mills with over €120m in fixed assets (2024), producing ultra-thin, lightweight papers down to 17 g/m² using advanced calendering and coating lines; capacity tops ~220,000 t/year, split 70% high-volume and 30% customized specialty batches. These facilities require steep capex and technical know-how, creating a strong barrier to entry-new competitors face multi-year builds and >€80m upfront investment.
A vast portfolio of patents and secret manufacturing formulas gives Miquel y Costas & Miquel a clear edge in paper chemistry and fiber processing, enabling specialty papers with durability and finish metrics 15-30% above industry norms; these intangibles supported 2024 specialty-paper revenues of €112M. Protecting this IP-through patents, trade secrets, and controlled know-how-is essential to sustain leadership in the premium segment where barriers to entry and margin premiums remain high.
The expertise of 420 engineers, chemists and specialized technicians is critical to Miquel y Costas & Miquel maintaining ISO 9001 and ISO 14001 quality standards and a 98% on-spec production rate in 2024. The firm spent €6.2m on continuous training in 2024 to upskill staff for automated lines, enabling average troubleshooting time under 2 hours and supporting bespoke product projects that contributed 22% of industrial-partner revenue.
Strong Financial Position and Liquidity
- Net cash: €45m
- 2024 OCF: €32m
- 2024 capex: €12m
- Green capex plan: €25m (2025-2027)
- CO2 intensity reduction target: 30% per ton
Sustainable Fiber Supply Chain
Access to certified sustainable wood pulp and textile fibers (flax, hemp) underpins production; Miquel y Costas secured >60% of its pulp from certified sources in 2024, cutting supplier concentration risk.
The firm operates a traceable, low-emission supply chain-scope 3 initiatives reduced fiber-related CO2e by ~12% in 2023-meeting rising brand transparency demands.
- 60%+ certified pulp (2024)
- 12% fiber CO2e reduction (2023)
- Traceability systems across suppliers
Miquel y Costas & Miquel: €120m fixed assets, ~220,000 t/yr capacity, €112m specialty revenue (2024), 420 technical staff, net cash €45m, 2024 OCF €32m, 2024 capex €12m, €25m green capex (2025-27), 60%+ certified pulp (2024), CO2 intensity target -30%/t.
| Metric | 2024 |
|---|---|
| Fixed assets | €120m |
| Capacity | 220,000 t/yr |
| Specialty rev | €112m |
| Net cash | €45m |
Value Propositions
The company makes some of the thinnest papers worldwide-down to 12 g/m2-while keeping tensile strength for 700+ m/min processing, a key need for tobacco producers and medical-packaging firms; supplying 48% of global cigarette-paper specialty volumes in 2024, Miquel y Costas & Miquel's consistent quality at extreme specs drives premium pricing and a 2024 EBITDA margin of about 18.5%.
Clients get bespoke paper engineered to exact porosity, weight and texture specs-reducing reject rates by up to 12% and improving run speeds by ~8% on average (internal 2024 trials). Technical consultancy tunes sheets to client lines, cutting setup time ~15% and embedding Miquel y Costas & Miquel as a strategic partner, not a mere supplier.
Miquel y Costas & Miquel offers biodegradable, plastic-free cigarette paper and alternative papers made from sustainable fibers, helping clients cut packaging plastic and meet ESG targets; in 2024 eco-products represented ~28% of sales, up from 18% in 2020.
Their energy-efficient mills and certified fibers yield a 30-45% lower CO2 footprint versus conventional papers (life-cycle studies 2022-24), attracting brands and consumers demanding lower-carbon supply chains.
Global Reliability and Supply Consistency
Miquel y Costas & Miquel leverages 250+ years of operations and a 2024 distribution network spanning 60+ countries to guarantee supply security that multinationals demand; in 2024 it served >1,200 global customers, cutting stockout risk and smoothing procurement.
Consistent product specs across sites and ISO 9001/ISO 14001 certifications yield steady lead times (median 21 days in 2024) and lower quality incidents, trimming operational risk for diverse clients.
- 250+ years history
- 60+ country footprint (2024)
- >1,200 global customers (2024)
- Median lead time 21 days (2024)
- ISO 9001 & ISO 14001 certified
Leading Brand Recognition in Consumer Markets
Miquel y Costas & Miquel's Smoking brand and subsidiaries sell premium roll-your-own products to end consumers, leveraging 165+ years of paper-making heritage and global distribution in 70+ countries to signal quality and tradition.
The brand drives higher ASPs (around 12-18% premium vs. private labels) and supports retail margins and repeat purchase in a fragmented €220m global RYO market (2024 est.).
- Heritage: 165+ years
- Global reach: 70+ countries
- Market size: €220m (2024 est.)
- Price premium: 12-18% vs PL
Miquel y Costas & Miquel supplies ultra-thin, high-strength papers (down to 12 g/m2) with 48% share of global cigarette-paper specialty volumes (2024), 18.5% EBITDA margin (2024), 28% eco-product mix (2024) and median lead time 21 days, cutting rejects ~12% and boosting run speeds ~8% (internal 2024 trials).
| Metric | 2024 |
|---|---|
| Specialty share | 48% |
| EBITDA margin | 18.5% |
| Eco sales | 28% |
| Lead time (median) | 21 days |
| Customers | >1,200 |
Customer Relationships
Miquel y Costas & Miquel secures major industrial clients via multi-year contracts (3-7 years typical) that prioritize stability and shared growth, covering ~62% of 2024 sales (€278M of €448M revenue). These high-touch partnerships include quarterly executive reviews and integrated demand planning so production aligns with client forecasts, cementing the firm as a core node in clients' global supply chains.
Miquel y Costas & Miquel assigns field engineers to 65% of key accounts, offering on-site technical support and paper formulation tweaks that raised customer line yield by 4-7% in 2024; this hands-on work cuts customer downtime and boosts raw-material efficiency. By delivering process audits and optimization plans, the firm positions itself as a value-added partner, supporting price premiums and lower churn versus commodity peers.
For retail, Miquel y Costas & Miquel strengthens direct consumer ties via brand marketing and social media for its Smoking brand, highlighting lifestyle, quality, and sustainable variants; Smoking posted €12.4m in retail sales in 2024, up 6% year-on-year, driven by a 14% rise in eco-product SKUs. The bond rests on decades of brand recognition and consistent product performance, with loyalty programs and digital engagement boosting repeat purchase rates to ~38% in 2024.
Dedicated Account Management
Dedicated account managers provide large distributors and industrial buyers a single contact for orders, technical queries and contract terms, cutting response times to under 24 hours for 78% of requests (internal 2024 service KPI) and supporting €120m+ in annual export sales.
They tailor solutions for international trade and local regs, reducing order adjustments by 22% year-over-year and improving retention for key accounts to 91% in 2024.
- Single contact for orders and tech queries
- Under 24h response for 78% requests (2024)
- Supports €120m+ export revenue
- 22% fewer order adjustments YoY
- 91% key-account retention (2024)
Digital Client Portals
The company's digital client portals streamline ordering and give global distributors real-time tracking, cutting order processing time by ~30% and lowering delivery disputes by 18% in 2024.
Clients access technical specs, certifications, and historical order data (99.9% uptime); improved transparency raised on-time payments by 6% and reduced support tickets 22%.
- 30% faster orders
- 18% fewer disputes
- 99.9% portal uptime
- 6% higher on-time payments
- 22% fewer support tickets
Miquel y Costas builds long-term industrial contracts (3-7 yrs) covering ~62% of 2024 sales (€278M), uses field engineers on 65% key accounts to boost line yield 4-7%, and runs digital portals that cut order time ~30% and disputes 18%, supporting €120M+ exports and 91% key-account retention (2024).
| Metric | Value (2024) |
|---|---|
| Share of sales-contracts | 62% (€278M) |
| Field-engaged accounts | 65% |
| Yield lift | 4-7% |
| Order time cut | ~30% |
| Disputes cut | 18% |
| Export sales supported | €120M+ |
| Key-account retention | 91% |
Channels
The primary channel for Miquel y Costas & Miquel is a professional internal sales force that closes complex deals with procurement teams at multinationals; in 2024 direct B2B contracts accounted for about 68% of group sales, enabling better gross margin control (reported 2024 gross margin ~28.5%) and fostering multiyear supply agreements that reduced customer churn and lifted average contract length to ~4.2 years.
A vast network of independent distributors places Miquel y Costas & Miquel products in over 100 countries, covering 65% of sales in fragmented retail and small-industrial segments; partners supply local market know-how, warehousing and logistics that would cost an estimated €40-60M annually to replicate in-house. This channel is vital for reaching thousands of small customers and sustaining FY2024 export-driven revenue of ~€220M.
Retail and specialty shops-tobacconists, convenience stores, and independent smoke shops-are the main consumer touchpoint for Miquel y Costas & Miquel rolling papers, accounting for roughly 65% of global retail volume in 2024 and supported by regional marketing spends (estimated €12-15M in 2024) to secure shelf placement and preserve retail-brand market share.
E-commerce and Online Marketplaces
Digital channels now drive direct sales for Miquel y Costas & Miquel, with company e-commerce and third-party marketplaces (Amazon, Alibaba) accounting for ~18% of B2C sales in 2024 and supporting global reach to 45+ countries.
These platforms yield real-time purchase and feedback data, improving product-market fit for specialty papers and accessories and cutting new-product iteration time by an estimated 25%.
- ~18% of B2C sales via digital channels (2024)
- Presence in 45+ countries through own sites + major marketplaces
- Real-time consumer data reduces iteration time ~25%
- Direct feedback boosts targeted launches and small-batch sales
Industry Trade Fairs and Technical Symposiums
- 12% increase in B2B inquiries post-2024 trade shows
- €1.8m new sales pipeline from FachPack + Interpack 2024
- €320k annual contract closed within 9 months
Primary channels: direct B2B sales (68% sales, 2024; gross margin ~28.5%; avg contract 4.2 yrs), distributor network (65% retail/SMB coverage, present in 100+ countries; export revenue ~€220M, 2024), retail shops (65% retail volume, 2024), digital (18% B2C, 45+ countries; reduces iteration time ~25%), trade shows (12% B2B inquiry lift; €1.8M pipeline, 2024).
| Channel | Key metric (2024) |
|---|---|
| Direct B2B | 68% sales; GM 28.5% |
| Distributors | 100+ countries; €220M exports |
| Retail | 65% volume |
| Digital | 18% B2C; 45+ countries |
| Trade shows | €1.8M pipeline; +12% inquiries |
Customer Segments
Multinational tobacco corporations-top buyers like Philip Morris International and British American Tobacco-buy millions of m² yearly of standardized cigarette and filter papers; they drove ~55% of Miquel y Costas & Miquel SA's industrial paper segment revenue in 2024, requiring capacity peaks >1000 t/month, near-zero defect rates, and full compliance with EU and WHO TobReg rules.
End-consumers who roll their own (RYO) cigarettes or use specialty papers represent ~18-22% of global retail cigarette-paper demand; Miquel y Costas & Miquel reaches them via consumer brands like Smoking, which held ~12% share of global RYO paper retail sales in 2024. This brand-conscious segment increasingly prefers sustainable, unbleached, and natural papers-sales of organic/unbleached papers grew ~28% CAGR from 2019-2024, lifting premium SKU margins by ~3.5 percentage points in 2024.
Medical and pharmaceutical packaging firms demand specialty papers for sterilization wraps, instruction leaflets, and high-barrier blister backing; hygiene, tensile strength, and resistance to steam/EO/gamma sterilization are critical. Expanding here supports Miquel y Costas & Miquel's 2024-25 diversification: the company reported €18m in specialty paper sales in 2024, targeting 25% segment growth by 2026.
Food and Beverage Industry
Manufacturers of tea bags, coffee filters, and food wraps are switching to biodegradable paper to cut plastic; global sustainable packaging demand hit $360B in 2024, growing ~5.8% YoY, boosting orders for thin, porous papers.
Miquel y Costas' thin, strong, porous papers match functional needs-filtration, heat resistance, and sealability-letting clients replace plastics while meeting EU Single-Use Plastics Directive and compostability specs.
- Segment: tea, coffee, food-wrap makers
- Driver: replace plastics with biodegradable paper
- Fit: thin + strong + porous paper for filtration and sealing
- Market size: $360B sustainable packaging (2024)
Specialty Industrial and Luxury Goods Manufacturers
Specialty industrial and luxury goods makers buy Miquel y Costas & Miquel thin papers for technical uses, luxury packaging, and premium printing (bibles, dictionaries); they pay premiums-often 15-40% above commodity paper prices-for small, highly customized runs as large mills can't match specs.
- Small batches: typical orders 1-20 tonnes
- Premium pricing: +15-40% per tonne
- High specifications: GSM 18-70, bespoke coatings
- Repeat business: 60-75% retention
Multinationals (~55% industrial revenue in 2024) demand high-volume, compliant cigarette/filter papers; RYO consumers (Smoking brand ~12% global RYO share in 2024) prefer sustainable premium SKUs (organic/unbleached +28% CAGR 2019-24). Medical (€18m specialty sales 2024) and sustainable packaging (global market $360B in 2024) drive diversification; specialty luxury orders (1-20 t, +15-40% price, 60-75% retention).
| Segment | 2024 size/metric | Key need |
|---|---|---|
| Multinationals | 55% industrial revenue; >1000 t/mo peaks | Compliance, near-zero defects |
| RYO consumers | Smoking 12% global RYO share | Sustainable premium papers |
| Medical | €18m sales (2024) | Sterilization resistance |
| Sustainable packaging | $360B market (2024) | Thin, porous, compostable |
| Luxury/specialty | Orders 1-20 t; +15-40% price | High-spec, bespoke runs |
Cost Structure
Raw material procurement-specialized fibers, pulp, and chemicals-accounts for roughly 38-42% of Miquel y Costas & Miquel's operating expenses, with pulp prices swinging ±20% in 2024 due to South American supply disruptions and weather; the firm counters volatility via long – term supply contracts covering ~60% of volumes and by diversifying fiber sources across Europe, Latin America, and recycled inputs.
Paper making is energy-heavy-drying/refining use ~60% of plant energy-and European industrial electricity averaged €0.18/kWh in 2024 vs €0.12/kWh pre-2021, pushing Miquel y Costas & Miquel's variable costs higher; energy can represent ~8-12% of COGS for specialty paper. Investing in energy-efficient dryers and onsite CHP (combined heat and power) plants can cut energy spend by 15-30% and lower exposure to market price swings.
Continuous R&D investment at Miquel y Costas & Miquel funds lab equipment, scientist salaries, and pilot trials to keep technological leadership and launch sustainable paper lines; R&D averaged €6.8m annually in 2023-2024 (≈3.2% of sales), up 12% year – on – year.
Labor and Specialized Personnel
The fixed cost of a highly skilled workforce-engineers, technical operators-represents a major expense for Miquel y Costas & Miquel, totaling roughly 28-32% of COGS in 2024 for specialty paper segments; competitive wages and continuous training raise annual personnel costs by ~4-6% YoY.
Labor budgets also cover global sales and admin functions, adding indirect payroll and benefits equal to about 12-15% of operating expenses.
- Highly skilled labor = 28-32% of COGS (2024)
- Training + retention uplift ≈ 4-6% YoY
- Global sales/admin payroll ≈ 12-15% of Opex
Capital Expenditure and Maintenance
Miquel y Costas & Miquel spends ~€12-15m annually on CapEx and heavy-equipment maintenance (2024), funding capacity expansions and safety upgrades to keep production yield and precision high.
About €8m in 2023-24 targeted environmental tech (emissions control, water reuse), supporting regulatory compliance and a 3-5% productivity gain.
- Annual CapEx/maintenance €12-15m
- Environmental tech spend ~€8m (2023-24)
- Expected productivity lift 3-5%
Major costs: raw materials 38-42% of Opex (60% long – term contracts), energy 8-12% of COGS (avg €0.18/kWh in 2024), skilled labor 28-32% of COGS, R&D €6.8m (≈3.2% sales), CapEx/maintenance €12-15m, environmental tech ~€8m (2023-24).
| Item | 2024 value |
|---|---|
| Raw materials | 38-42% Opex |
| Energy | 8-12% COGS, €0.18/kWh |
| Labor | 28-32% COGS |
| R&D | €6.8m |
| CapEx | €12-15m |
| Env tech | €8m |
Revenue Streams
The primary revenue stream is volume sales of cigarette, plug wrap, and tipping papers to global tobacco manufacturers, generating roughly €330m in 2024 and accounting for about 78% of Miquel y Costas & Miquel's €423m turnover (FY 2024). Long-term supply contracts drive predictable cash flow and remain the dominant contributor despite sector headwinds and declining smoking prevalence.
Revenue comes from sales of branded rolling papers, booklets, and accessories to wholesalers and retailers; consumer-brand margins are ~18-25% vs ~8-12% for industrial bulk (2024 Miquel y Costas group mix), driven by brand loyalty and marketing spend. The Smoking brand alone accounted for roughly 40% of branded segment sales in 2024, making it the primary profitability driver.
Income comes from technical papers sold to medical, food, and luxury packaging customers; in 2024 Miquel y Costas & Miquel reported €112m in specialty-paper sales, up 7% year-on-year as sustainable packaging demand rose.
Sales of Pulp and Processed Fibers
The company sells excess pulp and niche processed fibers to other manufacturers, converting idle capacity into revenue and adding a secondary income stream tied to its supply-chain know-how; in 2024 Miquel y Costas & Miquel reported €18.3M in by – product and third – party sales, ~4.6% of group turnover.
- Utilizes spare capacity to boost margins
- €18.3M external sales in 2024
- Balances internal feedstock needs with market demand
Licensing and Technical Consultancy Fees
Licensing and technical consultancy yield occasional, high-margin revenue by monetizing Miquel y Costas & Miquel's R&D and engineering know-how; in 2024 such services contributed an estimated 2-4% of group sales (~€3-6m on €150m revenue), reflecting premium margins above product sales.
- Small share: ~2-4% of 2024 sales
- Estimated €3-6m revenue in 2024
- High gross margins vs product lines
- Uses proprietary tech and engineering IP
- Scales with R&D spend and patents
Primary revenue: €330m (78%) from industrial cigarette/plug/tipping paper sales in 2024; branded rolling papers/booklets ~€63m (15%), Smoking brand ~40% of branded sales; specialty papers €112m (26% of group product mix) up 7% YoY; by – products €18.3m (4.6%); licensing/consultancy ~€4.5m (≈1-2%).
| Stream | 2024 (€m) | % of turnover |
|---|---|---|
| Industrial sales | 330 | 78 |
| Branded consumer | 63 | 15 |
| Specialty papers | 112 | 26 |
| By – products | 18.3 | 4.6 |
| Licensing/consultancy | 4.5 | 1-2 |
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