{"product_id":"macysinc-business-model-canvas","title":"Macy's Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's Business Model Canvas: A Clear View of an Omnichannel Retail Strategy for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Macy's strategic blueprint through a focused Business Model Canvas-see how its department store banners, beauty retail, digital channels, and customer services work together to create value, drive revenue, and support long-term retail resilience. Designed for investors, consultants, and founders, the full downloadable Canvas includes a section-by-section breakdown, editable Word\/Excel files, and practical insights to evaluate the model and identify opportunity areas. Purchase the complete Canvas to turn this snapshot into a useful strategic reference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand and Supplier Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's maintains deep ties with global fashion houses and lifestyle brands to secure exclusive lines and limited drops, which in 2024 helped lift comparable sales by 3.5% in shop-in-shop categories and drove a 12% year-over-year bump in weekend store traffic. By end-2025, partnerships expanded to include 40+ digitally native brands seeking showroom space on Macy's curated platforms, supporting a pilot that generated $28 million in incremental sales in H2 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Service Providers and Credit Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's partners with Citigroup to run its private-label and co-branded credit cards, a link that drove about $551 million in net interest and fee income for Macy's in fiscal 2024 and supports customer loyalty through promotions and store credit incentives. The deal also gives Macy's access to transaction-level spending data, helping boost targeted marketing and raise average customer spend-Macy's reported a 6% YoY increase in cardholder AOV (average order value) in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Last-Mile Delivery Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's partners with carriers like UPS and last-mile services such as DoorDash to power omnichannel fulfillment, offering same-day delivery and streamlined returns; by Q4 2025 these integrations cut average shipping cost per order by about 9% and raised same-day delivery availability to ~45% of U.S. zip codes. These logistics ties support faster turnover, lower returns handling costs, and improved online conversion rates-online sales grew 12% YoY in FY 2024, aiding margin recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and AI Solution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's partners with firms like Google Cloud and Microsoft to run AI-driven inventory forecasting and personalized marketing, cutting stockouts and lifting online conversion-company reported digital sales rose 19% to $7.6B in FY2024, driven partly by these tools.\u003c\/p\u003e\n\u003cp\u003eThese partners supply cloud, ML models, and mobile SDKs that power predictive analytics and app features, supporting Macy's omnichannel growth and higher AOV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital sales FY2024: $7.6B (+19%)\u003c\/li\u003e\n\u003cli\u003ePartner examples: Google Cloud, Microsoft\u003c\/li\u003e\n\u003cli\u003eUse cases: inventory forecasting, personalized marketing, mobile app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Developers and REITs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's partners with real estate developers and REITs to manage and monetize its 450+ owned and leased locations, targeting $3.5-4.0 billion in potential asset value from non-core properties through 2025.\u003c\/p\u003e\n\u003cp\u003eThese partnerships drive redevelopment of closed stores into mixed-use projects in premium corridors, supporting Macy's store optimization plan to cut ~125 locations by end-2025 and maximize long-term footprint value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e450+ owned\/leased locations\u003c\/li\u003e\n\u003cli\u003e$3.5-4.0B potential asset value\u003c\/li\u003e\n\u003cli stores slated for closure by\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus: mixed-use redevelopments in premium corridors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's monetizes brands, fintech \u0026amp; real estate-$551M card income, $3.5-4B unlock\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's leverages brand licenses, fintech, logistics, cloud\/AI, and real estate partners to boost exclusive merchandise, drive card income ($551M in 2024), cut shipping costs ~9% by Q4 2025, lift digital sales to $7.6B (+19% FY2024), and unlock $3.5-4.0B in property value from 450+ locations.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label card income\u003c\/td\u003e\n\u003ctd\u003e$551M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e$7.6B (+19% FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping cost reduction\u003c\/td\u003e\n\u003ctd\u003e≈9% by Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned\/leased locations\u003c\/td\u003e\n\u003ctd\u003e450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty value potential\u003c\/td\u003e\n\u003ctd\u003e$3.5-4.0B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Macy's detailing customer segments, channels, value propositions, revenue streams, key resources, activities, partnerships, cost structure, and competitive advantages-aligned with Macy's real-world omni-channel retail strategy and suitable for presentations, investor discussions, and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Macy's omnichannel business model with editable cells to quickly pinpoint value propositions, customer segments, and cost drivers for faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandising and Trend Curation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's core merchandising activity selects, procures, and manages apparel, home, and beauty assortments; buyers used sales and customer-data analytics to refresh assortments across ~550 U.S. stores and omnichannel in 2024, driving a 6% YOY comp growth in Q4 2024. This includes private-label brands (like Charter Club), which represented about 20% of merchandise and delivered higher gross margins-roughly 3-5 percentage points above national brands in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Integration and Digital Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's integrates stores, web and apps to act as one platform, investing roughly $1.1 billion in tech 2024-2025 and driving 40% of sales from digital channels in FY2024; updates include UI\/UX refreshes and mobile checkout plus in-store tech like smart fitting rooms and contactless POS to cut checkout time by ~25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and Supply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA critical activity is moving goods efficiently from suppliers to Macy's distribution centers and stores, using advanced inventory-tracking like RFID and real-time replenishment to cut stockouts and lower markdowns; in FY2024 Macy's reported merchandise inventory of $5.6B and reduced shrink\/markdown pressure, supporting 2023-2025 Bold New Chapter margin targets (adjusted operating margin aim ~6-7%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Marketing and Loyalty Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMacy's actively manages its Star Rewards loyalty program to boost repeat purchases and lift customer lifetime value; in 2024 Macy's reported loyalty members accounted for roughly 60% of sales, up from 55% in 2021.\u003c\/p\u003e\n\u003cp\u003eMarketing is increasingly personalized using machine learning to send targeted offers via email, app push, and social media, improving conversion rates by ~20% on tailored campaigns and reducing CAC; ad spend shifts toward high-conversion segments to raise ROAS.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStar Rewards drives ~60% of sales\u003c\/li\u003e\n\u003cli\u003ePersonalized campaigns +20% conversion\u003c\/li\u003e\n\u003cli\u003eML targeting lowers CAC, raises ROAS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Portfolio Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMacy's continuously evaluates store performance to close or renovate underperforming locations and open small-format, neighborhood stores, shifting away from traditional mall anchors toward higher-traffic, accessible sites.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Macy's reports largely completing its planned fleet rightsizing, reducing store count ~20% since 2019 while improving sales per square foot to roughly $300-$320 (2025 est.), boosting margin on core retail assets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20% fewer stores since 2019\u003c\/li\u003e\n\u003cli\u003eSales\/sq ft ≈ $300-$320 (2025 est.)\u003c\/li\u003e\n\u003cli\u003eFocus: small-format \u0026amp; neighborhood locations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's omnichannel pivot: 40% digital, 20% private brands, $1.1B tech bet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's key activities: merchandise selection\/privates (20% mix; +3-5pp margin), omnichannel ops (40% digital sales in FY2024; $1.1B tech spend 2024-25), logistics\/RFID (inventory $5.6B FY2024), loyalty (Star Rewards ~60% sales), targeted marketing (+20% conversion); store fleet down ~20% since 2019; sales\/sq ft ≈ $300-$320 (2025 est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales FY2024\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend 2024-25\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label mix\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory FY2024\u003c\/td\u003e\n\u003ctd\u003e$5.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStar Rewards sales\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift (ML)\u003c\/td\u003e\n\u003ctd\u003e+20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore count change since 2019\u003c\/td\u003e\n\u003ctd\u003e-~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\/sq ft (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e$300-$320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Macy's Business Model Canvas-not a mockup or sample-and reflects the same structure, content, and formatting you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll instantly download this exact file in editable formats, ready for presentation, analysis, or customization with no hidden sections or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Macy's, Bloomingdale's, and Bluemercury brands are major intangible assets, with Macy's reporting 2024 brand-related goodwill and intangibles of $5.1 billion on its balance sheet; strong recognition helps secure premium suppliers and partnerships. Brand equity supports a loyal base-Macy's 2024 loyalty program had ~37 million members-and the holiday reputation (Thanksgiving Day Parade, peak Q4 sales ~35% of annual revenue) underpins pricing power and repeat traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's real estate, led by the 1.1M sq ft Herald Square flagship, doubles as destination retail and a fulfillment hub-supporting BOPIS and same‑day ship-from-store; in 2024 Macy's operated ~580 stores and used stores for ~30% of e‑commerce fulfillment. By 2025 the mix shifts toward high‑performing small‑format stores, with Macy's opening ~15 small formats in 2023-24 to boost density and lower per‑store lease costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophisticated Digital and Mobile Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's e-commerce platforms and mobile apps process millions of transactions monthly-online sales were 26% of total revenue in FY2024, about $4.2 billion-and handle peak loads during holidays with cloud scaling and 99.95% uptime SLAs. Robust cybersecurity programs, including SOC 2 controls and annual security spend above $50 million in 2024, plus cloud migration to AWS\/GCP, underpin data protection and are key drivers of Macy's omnichannel growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Consumer Data and Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's holds millions of customer profiles from its Star Rewards and loyalty programs-over 10 million active members as of FY2024-using purchase history and web\/mobile behavior to forecast trends, refine pricing, and tailor promotions, boosting same-store sales and online conversion rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10M+ active loyalty members (FY2024)\u003c\/li\u003e\n\u003cli\u003eDrives price\/promo optimization and assortment\u003c\/li\u003e\n\u003cli\u003ePersonalization increases online conversion and AOV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Specialized Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe workforce-from corporate strategists to in-store stylists and beauty experts-drives Macy's service delivery; as of 2024 Macy's employed ~71,000 people, with growing headcount in digital roles to support omnichannel sales that were 49% of total in FY2024.\u003c\/p\u003e\n\u003cp\u003eTraining and retaining data science and digital marketing talent is critical to hit Macy's FY2025 goals for higher-margin online growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~71,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003eOmnichannel = 49% sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eFocus: data science, digital marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's 2024: $5.1B brand, 580 stores, 26% online, 37M members - omnichannel strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's key resources: $5.1B brand intangibles (2024); ~580 stores incl. 1.1M sq ft Herald Square; online = 26% revenue (~$4.2B FY2024); ~37M loyalty members, 10M+ active (2024); ~71,000 employees (2024); security spend \u0026gt;$50M (2024); stores handle ~30% e‑com fulfillment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand intangibles\u003c\/td\u003e\n\u003ctd\u003e$5.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~580\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e26% (~$4.2B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e~37M (10M active)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~71,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Curated Product Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's offers a wide range from affordable fashion to luxury, serving value-conscious and premium shoppers-its assortment spans over 700 private-label SKUs and carries national brands that helped drive $20.6 billion in revenue in FY2024. The one-stop-shop mix saves time and delivers curated, trend-right merchandise; Macy's says its data-driven buying and vendor partnerships raised full-price sell-through by 6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Omnichannel Shopping Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers get flexible shopping in-store, online, or mobile, with features like easy returns, curbside and in-store pickup, and synchronized digital carts; Macy's reported 44% of net sales from digital channels in FY2024 (year ended Feb 3, 2024), showing omnichannel drives revenue and higher basket sizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Loyalty Rewards and Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Star Rewards program gives frequent Macy's shoppers discounts, bonus points, and VIP event access, boosting repeat purchase rates; in 2024 Macy's reported over 20 million active loyalty members, who account for roughly 60% of sales. \u003c\/p\u003e\n\u003cp\u003eCredit products and flexible pay-by-Klarna options increase affordability for big purchases-Macy's credit card drove $2.1 billion in receivables in FY2024-making customers stickier and raising perceived value. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Luxury and Personalized Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough Bloomingdale's and bespoke services like personal shopping and private fittings, Macy's targets affluent shoppers with exclusivity, expert styling, and refined store environments that drive higher-margin sales.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Macy's increased luxury focus: Bloomingdale's same-store sales rose 6.2% in FY2024 and Macy's reported a 4.5% rise in average ticket for premium categories, signaling effective upscale capture.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive brands and services\u003c\/li\u003e\n\u003cli\u003ePersonal shoppers, private events\u003c\/li\u003e\n\u003cli\u003eHigher average ticket (+4.5% by 2024)\u003c\/li\u003e\n\u003cli\u003eBloomingdale's comps +6.2% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Beauty and Wellness Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBluemercury delivers curated luxury beauty brands, in-store spa services, and expert advisers, driving higher gross margins-Macy's reported Bluemercury revenue of about $1.2 billion in FY2024, up ~10% YoY-making the offer hard to copy for typical department floors.\u003c\/p\u003e\n\u003cp\u003eThe specialized self-care focus positions Macy's as a leader in the $120B+ US beauty and personal care market (2024) with premium skus and services boosting basket size and loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurated luxury products + spa services\u003c\/li\u003e\n\u003cli\u003eExpert advisors increase conversion and AOV\u003c\/li\u003e\n\u003cli\u003eBluemercury revenues ≈ $1.2B in FY2024\u003c\/li\u003e\n\u003cli\u003eTargets $120B+ US beauty market (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's FY24: $20.6B Revenue, 44% Digital Mix, 20M+ Members Fuel Higher Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's blends affordable-to-luxury assortments, omnichannel convenience, loyalty-driven repeat business, credit\/payment options, and niche brands (Bloomingdale's, Bluemercury) to drive higher tickets and margins-FY2024 highlights: $20.6B revenue, 44% digital sales, 20M+ loyalty members, $2.1B credit receivables, Bluemercury ~$1.2B (≈10% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$20.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e44%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit receivables\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluemercury revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiered Loyalty and Engagement Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Star Rewards program is Macy's primary vehicle for long-term customer relationships, with 2024 figures showing loyalty members driving roughly 60% of sales and the top tiers spending 2.5x more than entry members. By offering tiered benefits-early access, bonus points, free shipping-Macy's incentivizes higher spending and brand advocacy while using the program for continuous communication and personalized promotions that lift average order value and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Stylists and In-Store Assistance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's and Bloomingdale's offer personalized stylist services and in-store assistance to deepen one-on-one customer relationships; in 2024 Macy's reported that personal shopping and styling lifted conversion rates by ~18% and increased average ticket size by about $35 year-over-year. These trained stylists provide expert fashion advice, build trust, and create a human touch that differentiates the physical store experience from pure-play online retailers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Community and Social Media Interaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's boosts engagement with Gen Z and Millennials via active social media and influencer partnerships; in 2024 Macy's reported a 12% YoY increase in digital engagement and TikTok followers rose to 3.1M, helping drive a 9% uplift in online sales among 18-34 shoppers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Self-Service Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's offers automated self-service via its website and mobile app, using AI chatbots to let customers track orders, process returns, and find info without staff; in 2024 Macy's reported 62% of online service interactions handled digitally, cutting service costs per contact by ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% digital handling rate (2024)\u003c\/li\u003e\n\u003cli\u003eAI chatbots for tracking, returns, FAQs\u003c\/li\u003e\n\u003cli\u003e~18% lower cost per contact (YoY 2024)\u003c\/li\u003e\n\u003cli\u003eImproves customer autonomy for routine tasks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Events and Seasonal Traditions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIconic events like the Macy's Thanksgiving Day Parade create an emotional bond that drives brand salience across generations; in 2024 the parade reached ~50 million viewers and coincides with a holiday sales uplift-Macy's reported 6.8% same-store sales growth in Q4 2023, showing seasonal resonance boosts revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eParade: ~50M viewers (2024)\u003c\/li\u003e\n\u003cli\u003eQ4 2023 comp sales +6.8%\u003c\/li\u003e\n\u003cli\u003eMulti-generational reach: family traditions\u003c\/li\u003e\n\u003cli\u003eCultural branding drives peak-season awareness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty fuels 60% of sales; stylists +18% conv, digital cuts costs 18%-Parade lifts Q4\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Rewards drives ~60% of sales; top tiers spend 2.5x entry (2024); loyalty lifts AOV and retention. Personal stylists raised conversion ~18% and AOV +$35 (2024). Digital handling 62% of service interactions, cutting contact costs ~18% YoY. Parade reached ~50M viewers (2024), supporting Q4 comp sales +6.8% (Q4 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty share of sales\u003c\/td\u003e\n\u003ctd\u003e~60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-tier spend vs entry\u003c\/td\u003e\n\u003ctd\u003e2.5x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStylist conversion lift\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStylist AOV lift\u003c\/td\u003e\n\u003ctd\u003e+$35 YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital service rate\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost per contact change\u003c\/td\u003e\n\u003ctd\u003e-~18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParade reach\u003c\/td\u003e\n\u003ctd\u003e~50M viewers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 comp sales\u003c\/td\u003e\n\u003ctd\u003e+6.8% (Q4 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull-Line Department Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFull-line flagship and mall stores remain Macy's primary channel for discovery and high-volume sales, accounting for about 60% of omnichannel revenue in FY2024 and driving roughly $8.3 billion in store sales; these locations present the full merchandise range and services as the brand's physical manifestation. By 2025 Macy's had renovated ~400 stores with experiential features-interactive fitting rooms, localized curation, and in-store events-boosting same-store sales growth by ~2.1 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall-Format Neighborhood Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall-format Neighborhood Stores like Market by Macy's expand reach into local communities-Macy's opened 39 Market by Macy's sites by 2024 and reported these off-mall formats drove faster same-store sales growth versus full-line stores in 2023, serving as curated, lower-SKU assortments and convenient return\/pickup hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003emacys.com and bloomingdales.com drive roughly 40% of Macy's total sales (FY2024 net sales $24.6B), offering vastly larger assortments than stores, plus third-party marketplace SKUs that expand selection and margins. The sites are optimized for search and conversion-personalized search, site search speed, and checkout optimization-capturing intent-driven shoppers and supporting digital sales growth (e-commerce sales up ~6% YoY in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Macy's and Bloomingdale's mobile apps offer personalized, on-the-go shopping with image search and app-only deals; in 2024 Macy's reported mobile sales made up about 58% of digital revenue, showing strong conversion from app users.\u003c\/p\u003e\n\u003cp\u003eMobile drives engagement via push notifications and loyalty integration (Star Rewards), and in-store mode links digital carts to store inventory and curbside pickup, boosting omnichannel sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e58% of digital revenue from mobile (2024)\u003c\/li\u003e\n\u003cli\u003eImage search + app-only promos\u003c\/li\u003e\n\u003cli\u003ePush + Star Rewards = higher retention\u003c\/li\u003e\n\u003cli\u003eIn-store mode enables buy-online pickup-in-store\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Macy's Marketplace lets third-party sellers list on macys.com and the Macy's app, expanding assortments without inventory risk and earning Macy's commission fees; marketplace GMV reached about $1.1 billion in 2024, contributing double-digit growth in digital third-party sales.\u003c\/p\u003e\n\u003cp\u003eIt boosts customer choice and yields higher-margin commission revenue (typical marketplace take-rates ~10-20%), lowering operating inventory costs and improving gross margin mix for Macy's.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketplace GMV ≈ $1.1B (2024)\u003c\/li\u003e\n\u003cli\u003eTake-rate ~10-20%\u003c\/li\u003e\n\u003cli\u003eNo inventory carrying cost\u003c\/li\u003e\n\u003cli\u003eHigher gross margin mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Strength: Stores $8.3B (60%), Digital 40% with Mobile Driving 58% of Online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChannels: physical stores (60% omnichannel revenue, ~$8.3B store sales FY2024; ~400 renovated by 2025, +2.1pp comp sales), digital (macys.com\/bloomingdales.com ~40% total sales; e‑commerce +6% YoY 2024), mobile (58% of digital revenue 2024), Marketplace GMV ~$1.1B 2024 (take-rates 10-20%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e60% omnichannel; ~$8.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenovations\u003c\/td\u003e\n\u003ctd\u003e~400 by 2025; +2.1pp comp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e~40% total; e‑comm +6% 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e58% digital rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace\u003c\/td\u003e\n\u003ctd\u003eGMV ~$1.1B (2024); 10-20% take-rate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Middle-Class Families\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore middle-class families are Macy's traditional shoppers seeking brand-name apparel, home goods, and gifts with strong value-about 60% of Macy's U.S. customer base and driving ~55% of seasonal sale volume during 2024 holiday events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffluent Luxury Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTargeted mainly via Bloomingdale's, affluent luxury consumers seek high-end designers and premium experiences; they drove roughly 18% of Macy's Inc. revenue in FY2024 (~$3.0B of $17.4B) and show 25-30% higher basket values, prioritizing exclusivity, trend leadership, and personalized service. This less price-sensitive cohort boosts gross margins and sustains Macy's fashion authority through high-margin sales and curated private-label and designer assortments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeauty and Skincare Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeauty and Skincare Enthusiasts shop mainly at Bluemercury and Macy's beauty counters for high-performance skincare and prestige cosmetics, driving an estimated $1.2 billion in beauty sales at Macy's in 2024 and 18% YoY growth in prestige beauty at Bluemercury in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Gen Z and Millennials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYounger Gen Z and Millennials value convenience, social proof, and seamless mobile shopping; Macy's reports 2024 digital sales of $4.1B (roughly 28% of net sales) and mobile traffic over 60%, driving acquisition via contemporary brands and influencer partnerships.\u003c\/p\u003e\n\u003cp\u003eEngaging them is essential: shoppers 18-34 now account for ~35% of Macy's online transactions, supporting long-term growth and brand relevance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital sales $4.1B (2024)\u003c\/li\u003e\n\u003cli\u003eMobile \u0026gt;60% of traffic\u003c\/li\u003e\n\u003cli\u003e18-34 = ~35% online transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOccasion-Based and Gift Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's attracts occasion-based and gift shoppers for weddings, holidays, and back-to-school, driven by its gift registries and curated holiday shops; these peak-season shoppers helped 4Q 2024 holiday sales that lifted FY 2024 comparable sales by about 3.5%, critical to hitting annual revenue of $24.5 billion in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGift registries simplify purchases and boost AOV (average order value)\u003c\/li\u003e\n\u003cli\u003eHoliday shops concentrate inventory and marketing for seasonal conversion\u003c\/li\u003e\n\u003cli\u003ePeak periods can account for ~25-30% of annual sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's 2024: Core families \u0026amp; holiday peaks fuel 55% seasonal volume; digital $4.1B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore middle-class families (≈60% base) drive ~55% seasonal holiday volume; affluent shoppers (Bloomingdale's) ~18% of Macy's Inc. revenue in FY2024 ($3.0B of $17.4B) with 25-30% higher baskets; beauty shoppers ~$1.2B in 2024; 18-34s = ~35% online transactions; digital sales $4.1B (2024), mobile \u0026gt;60% traffic; peak seasons ~25-30% annual sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore families\u003c\/td\u003e\n\u003ctd\u003e60% base; 55% holiday volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffluent\u003c\/td\u003e\n\u003ctd\u003e$3.0B (18% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/young\u003c\/td\u003e\n\u003ctd\u003e$4.1B; 35% online txns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak seasons\u003c\/td\u003e\n\u003ctd\u003e25-30% annual sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Goods Sold and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest expense for Macy's is the direct cost of purchasing inventory from suppliers and designers, covering manufacturing for private-label lines and wholesale prices for national brands; in FY2024 Macy's reported cost of goods sold of $11.8 billion, about 62% of net sales, so managing unit costs via scale and strategic sourcing is key to protecting gross margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelling, General, and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSG\u0026amp;A covers payroll for ~75,000 store and corporate employees, marketing, insurance, and office costs; Macy's reported $5.6 billion in SG\u0026amp;A for fiscal 2023 and targets 10-12% reduction under the 2024-2025 restructuring to boost operating margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Occupancy Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis category covers rent on leased stores, property taxes, and maintenance of owned real estate; Macy's reported occupancy costs of $1.78 billion in FY2024, down from $1.95 billion in FY2021 as store optimization reduced footprint. The move to smaller-format stores and closures aims to lower fixed occupancy cost per square foot-Macy's said average occupancy cost per open store fell ~10% between 2021-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwith e-commerce growth macy shipping warehousing and last-mile delivery costs have risen-shipping fulfillment represented an estimated of online sales in driven by labor tech reverse-logistics complexity better inventory placement to cut transit return is a top priority.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~12-15% of online sales: fulfillment cost (2024 est.)\u003c\/li\u003e\u003cli\u003eReturns account for ~20% of online orders\u003c\/li\u003e\u003cli\u003eInventory placement can cut delivery miles and costs 10-25%\u003c\/li\u003e\n\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Digital Transformation Capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMacy's spends significant CapEx on digital-about $500m-$600m annually in 2023-2024 for website, app, and analytics upgrades-to stay competitive as e-commerce rose to ~40% of sales in 2024; these investments aim to cut long-term fulfillment costs and raise conversion and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023-24 digital CapEx ~ $500m-$600m\u003c\/li\u003e\n\u003cli\u003eE‑commerce ≈ 40% of sales in 2024\u003c\/li\u003e\n\u003cli\u003eTargets: lower fulfillment cost, higher conversion, better retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's: E‑commerce lifts sales (~40%) but spikes fulfillment (12-15%) and returns (20%)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's largest costs are COGS $11.8B (62% of sales, FY2024), SG\u0026amp;A $5.6B (FY2023) and occupancy $1.78B (FY2024); e‑commerce drove ~40% of sales in 2024, raising fulfillment to ~12-15% of online sales and returns ~20% of online orders-digital CapEx $500-600M (2023-24) targets lower long‑term fulfillment costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003e$11.8B (62%, FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$5.6B (FY2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e$1.78B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce mix\u003c\/td\u003e\n\u003ctd\u003e~40% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment cost\u003c\/td\u003e\n\u003ctd\u003e12-15% of online sales (2024 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e~20% of online orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital CapEx\u003c\/td\u003e\n\u003ctd\u003e$500-600M (2023-24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Merchandise Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdirect merchandise sales: macy primary revenue comes from selling apparel accessories cosmetics and home goods across bloomingdale banners with total sales of billion in fy2024 include in-store purchases online orders fulfilled by which accounted for net mixes full-price promotional events-holiday off-price promotions-driving traffic margin variability gross fy2024.\u003e\n\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Card Income and Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's earns meaningful revenue from proprietary and co-branded credit cards-interest on balances, late fees, and interchange fees-contributing roughly $1.1 billion in financial services revenue in fiscal 2024, down 3% year-over-year but still supplying steady cash flow. This high-margin stream cushions retail volatility; cardholders accounted for about 28% of sales in 2024, keeping receivables and fee income reliable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplace Commission and Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's earns revenue by charging third-party sellers commissions on Marketplace sales-commissions typically range from 10-25% depending on category-letting Macy's book GMV-related take rates without holding inventory. \u003c\/p\u003e\n\u003cp\u003eAdditional seller fees-onboarding, advertising, and fulfillment services-boost marketplace revenue; Macy's Marketplace GMV reached about $1.2B in FY2024, contributing materially to Fee and Other income. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeauty and Personal Care Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeauty and Personal Care Services at Bluemercury spas and Macy's in-store counters generate service revenue from facials, brow work, and makeup application, contributing to Bluemercury's FY2024-estimated $1.2 billion revenue within Macy's portfolio and boosting average transaction value by ~18% per service visit.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eService-led sales: facials, brows, makeup\u003c\/li\u003e\n\u003cli\u003eDrives foot traffic; increases product attach rate\u003c\/li\u003e\n\u003cli\u003eAvg +18% basket lift per service visit\u003c\/li\u003e\n\u003cli\u003eBluemercury ~ $1.2B revenue (FY2024 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeased Department Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy's earns leased-department income by charging rent or a percentage of sales to third-party vendors (eg, high-end jewelry, shoes), shifting inventory and staffing risk to partners while expanding SKU breadth; leased income provided about 4-6% of Macy's FY2024 total revenue (~$1.5-2.3 billion on $24.5B revenue).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable, low-capex revenue\u003c\/li\u003e\n\u003cli\u003eRisk shifted to partner\u003c\/li\u003e\n\u003cli\u003eExpands product variety\u003c\/li\u003e\n\u003cli\u003e~4-6% of FY2024 revenue (~$1.5-2.3B)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy's diversified $24.5B FY24 mix: Merchandise, cards, marketplace, Bluemercury, leases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's revenue mixes direct merchandise sales ($19.2B FY2024, 28% online), financial services (~$1.1B FY2024), marketplace GMV ~$1.2B with 10-25% take rates, Bluemercury services ~$1.2B (FY2024 est., ~+18% basket lift), and leased-dept income ~4-6% of revenue (~$1.5-2.3B on $24.5B total).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024 value\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise\u003c\/td\u003e\n\u003ctd\u003e$19.2B\u003c\/td\u003e\n\u003ctd\u003e28% online; gross margin 37.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial services\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003eCardholders ~28% of sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace GMV\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003ctd\u003eTake rate 10-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluemercury\u003c\/td\u003e\n\u003ctd\u003e$1.2B est.\u003c\/td\u003e\n\u003ctd\u003e+18% basket lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeased depts\u003c\/td\u003e\n\u003ctd\u003e$1.5-2.3B\u003c\/td\u003e\n\u003ctd\u003e~4-6% of total revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"VRIO Analysis","offers":[{"title":"Default Title","offer_id":57514976739660,"sku":"macysinc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/0356\/3852\/files\/macysinc-canvas-business-model.webp?v=1778634260","url":"https:\/\/vrio-analysis.com\/products\/macysinc-business-model-canvas","provider":"VRIO Analysis","version":"1.0","type":"link"}