ITV Business Model Canvas
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ITV Business Model Canvas: Clear Insights into Broadcasting, Content, and Revenue Drivers
Explore ITV's business model with a focused Business Model Canvas - a clear breakdown of how the company serves UK audiences, attracts advertisers, monetizes content, and expands through production, sales, and subscription offerings; ideal for investors, consultants, and strategists seeking practical, company-specific insight.
Partnerships
Global Streaming Platform Alliances
Collaborations with Netflix, Amazon and Disney+ let ITV Studios scale budgets and access global audiences-co-productions and licensing deals helped generate an estimated £420m in international studio revenue in 2024, and are projected to cover ~30% of prestige drama and unscripted costs by end-2025.
Advertising Agencies and Media Buyers
Strategic ties with major agencies such as WPP and Publicis drive consistent ad spend into ITV's linear and digital channels, with agency-led buys accounting for roughly 45% of ITV's 2024 ad revenue (£1.2bn of £2.7bn). These partners use ITV's Planet V programmatic platform for targeted campaigns, a key defence against digital-native rivals and crucial to protecting ITV's UK market share (approx 20% TV ad market in 2024).
Hardware and Smart TV Manufacturers
Sports Federations and Rights Holders
Securing multi-year rights with UEFA, FIFA and World Rugby underpins ITV's live-broadcast play, delivering audience spikes-UEFA matches drew 9-11m UK viewers in 2023-24-and commanding premium CPMs during tournaments.
By 2025 deals include digital-only clips, AR features and interactive streams that lift engagement and ad yield; digital view share rose to ~28% of sports minutes in 2024.
- Multi-year rights with UEFA, FIFA, World Rugby
- Peak viewers: 9-11m for UEFA (2023-24)
- Premium CPMs during tournaments
- 2025: digital-exclusive content and AR/interactive features
- Digital sport minutes ~28% (2024)
Independent Production Companies
ITV Studios makes much of its own content but partners with independent production companies to source fresh ideas and diversify its slate, reducing internal development overhead; in 2024 ITV Studios commissioned or acquired roughly 15-20% of new titles from independents, supporting global sales that generated £620m in content distribution revenue in FY 2024.
- First-look deals: secure priority rights for scalable formats
- Distribution rights: global sales lift studio margins (£620m 2024)
- Cost share: lower fixed R&D and production overhead
Global partnerships fuel scale: £2.24bn 2024 ecosystem revenue, 9-11m peak viewers
Key partnerships-global streamers (Netflix, Amazon, Disney+), ad agencies (WPP, Publicis), smart – TV OEMs (Samsung, LG, Sony), and sports rights holders (UEFA, FIFA, World Rugby)-drive scale: £420m international studio revenue (2024), £620m content distribution (2024), £1.2bn agency-driven ad spend (2024), ~20% UK TV ad share, 9-11m peak UEFA viewers.
| Partner | Key metric 2024-25 |
|---|---|
| Streamers | £420m intl studio rev (2024) |
| Agencies | £1.2bn ad spend (2024); 45% of ad rev |
| TV OEMs | 1.2bn smart TVs (2025); 65% UK streaming on CTV |
| Sports rights | 9-11m UEFA peak viewers (2023-24) |
| Distribution | £620m content sales (2024) |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas for ITV that maps customer segments, channels, value propositions and revenue streams across the nine classic BMC blocks, integrates competitive advantages and SWOT-linked insights, and is formatted for presentations, investor discussions and strategic decision-making.
Customizable Excel Spreadsheet
Condenses ITV's strategy into a digestible one-page snapshot with editable cells, saving hours of formatting and enabling fast, shareable team collaboration for boardrooms, teaching, or competitive comparison.
Activities
Content Production and IP Development
ITV Studios produces original drama, reality and news to supply ITV channels and global sales, generating £1.1bn in group revenue in 2024 with studios contributing ~30% of content sales; recurring formats like Love Island delivered over 20 international versions and licensing revenues in the tens of millions annually.
This work needs ongoing spend on creatives and market research-ITV increased content investment to £1.07bn in 2024-so talent budgets and trend analytics are essential to sustain format export and long-term IP value.
Digital Platform Management and Optimization
Continuous development of ITVX focuses on backend infrastructure, search-algorithm upgrades, and new ad-tech integration to secure seamless cross-device UX; ITV reported ITVX reached 18.6m weekly users in 2024, driving tech investment of ~£120m in 2024-25 for platform and streaming stability.
Advertising Sales and Ad-Tech Innovation
Planet V, ITV's programmatic ad platform, drives advertising sales and ad-tech innovation by harvesting first- and third-party data to deliver precision targeting across broadcast and streaming; in 2024 Planet V helped lift ITV's online ad yield by ~18% and programmatic revenue to £230m, closing the data gap between linear TV and streaming while enabling higher CPMs and measurable ROI for advertisers.
Linear Broadcasting and Scheduling
Managing ITV's linear schedule across ITV1, ITV2 and others drives mass reach-ITV averaged 12.4% share of UK TV viewing in 2023, so pairing high-budget shows with peak slots boosts live figures and ad yield.
Linear revenue funded digital: in FY 2024 ITV reported total revenue £2.1bn, with broadcast advertising still ~60% of group ad income, underwriting streaming investment.
- 12.4% UK TV share (2023)
- £2.1bn revenue (FY 2024)
- ~60% ad income from broadcast (FY 2024)
International Rights Distribution
ITV Studios' global sales arm licenses a 60,000+ hour library to broadcasters and streamers, navigating local rights, quotas, and clearances to extend revenue per title and offset UK ad-market swings-international distribution contributed roughly £350m in 2024, about 30% of group content revenues.
- 60,000+ hours licensed
- £350m revenue (2024)
- ~30% of content revenues
- Mitigates UK ad volatility
- Requires complex legal/regional compliance
ITV Studios fuels £2.1bn group with 60k+ hrs, £350m studio sales & £120m tech push
ITV Studios creates and exports formats and scripted content (60,000+ hrs licensed), funds ITVX and Planet V tech, and programs linear schedules to capture £2.1bn group revenue (FY2024) with studios driving ~30% of content sales (£350m) and ITVX/tech spend ~£120m (2024-25).
| Metric | Value (2024) |
|---|---|
| Group revenue | £2.1bn |
| Studios intl revenue | £350m (~30%) |
| Library | 60,000+ hrs |
| ITVX weekly users | 18.6m |
| Tech spend | ~£120m |
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Resources
Intellectual Property and Content Library
ITV's intellectual property-over 40,000 hours of programming including soaps (Coronation Street, 1960-), reality formats (Love Island, launched 2015) and dramas-generated £1.7bn group revenue in FY2024, with global licensing and streaming rights delivering recurring multi-year cash flows and catalogue monetisation across 150+ territories.
ITVX Digital Infrastructure
The ITVX technology stack - CDN, cloud encoding, recommendation engines and real-time ad servers - underpins ITV's digital-first growth; in 2025 ITVX accounted for 48% of online viewing hours and drove c.£220m ad revenue, while proprietary user datasets (30m registered users) inform commissioning and raise targeted ad CPMs by ~25%.
ITV Studios Production Facilities
ITV Studios' physical studios, post-production suites and global hubs produce ~4,000 hours of content annually (ITV FY2024), letting ITV control production quality and margins; owned facilities reduced third-party spend by ~£45m in 2024 and support scale in key markets-notably the US and Australia-where local footprints contributed to a 22% rise in international sales in FY2024.
Brand Equity and Audience Trust
The ITV brand is a UK household name, driving trust across news, entertainment, and national events; ITV reported 32.6m weekly viewers in 2024, which helps attract top talent and command premium ad rates (ITV Advertising reported £1.5bn revenue in FY2024).
The brand also speeds digital adoption-ITVX had 18.3m monthly active users in 2024-reducing acquisition cost and improving launch uptake for new services.
- 32.6m weekly viewers (2024)
- £1.5bn advertising revenue (FY2024)
- 18.3m ITVX MAUs (2024)
- Stronger talent recruitment; higher CPMs
Data and Analytics Capabilities
Advanced data processing tools and a dedicated analytics team let ITV convert 3.2 billion annual viewer events into business intelligence that boosts ad-tech yield and refines content recommendations.
By late 2025 data guides strategy across ITV: ad RPM rose 18% YoY to £6.20, recommendation-driven viewing increased 14%, and analytics now inform 90% of commissioning decisions.
- 3.2B viewer events/year
- Ad RPM £6.20 (+18% YoY)
- Recommendation-driven viewing +14%
- Analytics used in 90% of commissions
ITV scales: £1.7bn revenue, £1.5bn ads, ITVX 18.3m MAUs & £220m ad revenue
ITV's key resources-40k+ hours IP, ITVX stack (30m users), Studios producing ~4k hours, 32.6m weekly viewers, and analytics (3.2B events)-drove £1.7bn group revenue and £1.5bn ad sales in FY2024; ITVX delivered c.£220m ad revenue and 48% of online viewing in 2025.
| Metric | 2024/25 |
|---|---|
| Group revenue | £1.7bn (FY2024) |
| Ad revenue | £1.5bn (FY2024) |
| ITVX ad rev | £220m (2025) |
| ITVX MAUs | 18.3m (2024) |
| Weekly viewers | 32.6m (2024) |
Value Propositions
Mass Reach for National Advertisers
ITV delivers mass reach via prime-time linear broadcasts, regularly drawing 8-10 million viewers for major events (e.g., 2024 FA Cup final ~8.7m), making it the go-to for national ad launches; linear ad revenue was £1.6bn in FY2024, underscoring ITV's role as the primary large-scale TV advertising platform in the UK.
High-Quality Original British Content
ITV delivers high-quality, original British content-from local news to high-end drama-that mirrors UK life and builds strong emotional ties; in 2024 ITV Studios produced content sold into 100+ territories and ITV's broadcast net advertising revenue was £1.7bn in 2024, underlining local audience value that differentiates it from homogenized global streamers.
Seamless Multi-Platform Viewing Experience
ITVX combines free ad-supported viewing and a premium subscription, serving price-sensitive viewers while generating higher ARPU from subscribers; as of 2025 ITV reported 30m monthly users on ITVX and industry CPMs rose ~12% in 2024, boosting ad revenues. The app runs on smart TVs, mobiles, consoles and web, covering >95% of connected devices for broad reach and convenient cross-device viewing.
Global Production and Distribution Expertise
ITV Studios delivers end-to-end production and global distribution, having sold 15,000+ hours of programming to 180+ territories and growing international revenue to £440m in 2024, making it a go-to partner for broadcasters seeking proven hit formats.
- One-stop content: concept to syndication
- 15,000+ hours sold to 180+ territories
- £440m international revenue in 2024
- Proven hit formats and repeat commissions
Targeted and Measurable Digital Advertising
Through Planet V, ITV combines digital targeting with premium TV brand safety, enabling advertisers to reduce wasted reach and boost ROI; ITV reported Planet V ad revenue up 28% in 2024 to £112m, with addressable inventory delivering 2-3x better view-through conversion versus linear slots in ITV client trials.
- Precision targeting + TV safety
- £112m Planet V revenue in 2024 (+28%)
- 2-3x view-through conversion vs linear
- Better spend efficiency and measurable ROI
- Appeals to data-driven marketers
ITV: Mass TV reach + 30M ITVX users, £440M studios, Planet V ads +28% conversion
ITV combines mass-reach linear TV (8-10m peak viewers; linear ad rev £1.6-1.7bn FY2024) with ITVX scale (30m monthly users in 2025) and global studio sales (£440m int'l rev, 15,000+ hours to 180+ territories), plus Planet V addressable ads (£112m rev 2024, +28%; 2-3x view-through conversion), offering advertisers reach, targeting, premium content, and international distribution.
| Metric | Value |
|---|---|
| Linear ad rev FY2024 | £1.6-1.7bn |
| Peak viewers | 8-10m |
| ITVX monthly users (2025) | 30m |
| Studios int'l rev 2024 | £440m |
| Hours sold / territories | 15,000+ / 180+ |
| Planet V rev 2024 | £112m (+28%) |
| Planet V conversion | 2-3x vs linear |
Customer Relationships
Viewer Engagement via Personalization
ITV uses ITVX viewing data to power personalized recommendations that raised average session time 18% in 2024, keeping users longer by recreating a curated-channel feel based on individual preference signals. The company sustains this relationship with weekly email newsletters and targeted app push notifications-over 12m active subscribers received tailored alerts in 2024, boosting re-engagement rates by ~9%.
B2B Strategic Partnerships with Advertisers
ITV has shifted advertiser relationships from transactions to strategic data-led partnerships, co-creating bespoke ad solutions and integrated sponsorships that combine TV, digital and addressable inventory; in 2024 ITV Studios & Advertising reported group ad revenue of £1.4bn and saw bespoke deals grow 18% YoY, boosting client retention and average contract length to 3.6 years.
Global Broadcaster and Platform Licensing
ITV sustains professional, long-term ties with international broadcasters and platforms via ITV Studios Distribution, which reported £1.1bn sales pipeline in 2024 and delivered hit formats that generated £210m in FY2024 licensing revenue for the group.
Interactive Social Media Community
ITV uses TikTok and Instagram to post behind-the-scenes clips and run interactive polls, boosting engagement-Love Island accounts for ~8m weekly social interactions and 20% higher ad recall among 16-34s in 2024.
This social layer turns passive viewers into active fans, helping ITV retain younger audiences as linear TV share fell 6% in 2023-24 across UK 16-34s.
- 8m weekly interactions (Love Island, 2024)
- +20% ad recall (16-34, 2024)
- Linear TV share -6% (UK 16-34, 2023-24)
Subscriber Support and Retention
ITVX Premium delivers an ad-free experience and early access to select shows, supported by dedicated customer support and targeted retention marketing that reduced churn by ~12% year-over-year in 2024 and lifted average revenue per user (ARPU) to about £6.50/month.
Frequent library updates-over 1,200 new hours added in 2024-are the main retention lever, increasing session frequency and boosting lifetime value (LTV) by an estimated 18% versus non-premium users.
- Ad-free + early access
- Support + retention marketing cut churn ~12% (2024)
- ARPU ~£6.50/month (2024)
- 1,200+ new hours added (2024)
- LTV +18% vs non-premium
ITVX personalization boosts engagement & revenue - ad £1.4bn, ARPU £6.50, LTV +18%
ITV deepens user ties via ITVX personalization (session time +18% in 2024), social fandom (Love Island ~8m weekly interactions; +20% ad recall 16-34) and ITVX Premium (ARPU £6.50; churn -12%, LTV +18% vs free). Advertisers and distributors moved to data-led, long-term deals: Group ad revenue £1.4bn (2024); Studios licensing £210m; distribution pipeline £1.1bn.
| Metric | 2024 |
|---|---|
| Session time lift | +18% |
| Love Island interactions | ~8m/wk |
| Ad recall (16-34) | +20% |
| ITVX ARPU | £6.50/mo |
| Churn change | -12% |
| Ad revenue | £1.4bn |
| Licensing revenue | £210m |
| Distribution pipeline | £1.1bn |
Channels
Linear Terrestrial Television Channels
ITV1, supported by ITV2 and ITVBe, is ITV's primary mass-market channel cluster, reaching over 90% of UK households via Freeview, satellite and cable and delivering the bulk of prime-time live viewing; in 2024 linear TV accounted for about 60% of ITV's total TV advertising revenue (£1.2bn of £2.0bn ad revenue, FY2024).
ITVX Streaming Platform
ITVX is ITV's central digital hub for live and on-demand content, reaching 34m monthly users in 2025 and driving 60% of digital ad revenue; it targets younger, digital-first viewers who've shifted from scheduled TV.
The platform is available on web, iOS/Android apps and smart TVs (Roku, Amazon Fire, Samsung), and accounted for £190m ad and subscription revenue in FY 2024.
Social Media and Third-Party Digital Platforms
ITV uses YouTube, TikTok, and Instagram to share short-form clips and promos that funnel viewers to ITVX and linear channels; in 2024 ITV reported social referrals drove about 12% of new ITVX sign-ups, with YouTube accounting for ~55% of that traffic.
Third-Party Content Aggregators
ITV places premium shows on third-party aggregators like Amazon Prime Video Channels and Virgin Media, gaining access to their combined user bases-Amazon Channels had ~10m UK users in 2024-while sharing revenue, typically 20-40% per subscription, to expand ITV Hub+ reach beyond its 7.9m monthly viewers (2025).
- Expands TAM via aggregator audiences (~10m Amazon UK users, 2024)
- Revenue share costs ~20-40% per subscription
- Drives subscriber growth vs ITV Hub+ only (7.9m MUV, 2025)
International Syndication Networks
The international syndication network sells ITV-produced content to broadcasters in over 200 territories via local sales offices and regional distributor partnerships, driving global IP monetization.
In 2025 ITV Studios reported circa £1.2bn in international distribution revenue (FY 2024 pro forma), with syndication/licence deals reaching hundreds of markets annually.
- 200+ territories reached
- Local offices + regional partners
- ~£1.2bn international revenue (FY24 pro forma)
- Maximizes lifetime IP value
ITV: £2bn+ ad eco, 34m ITVX MUV, £1.2bn studios & dominant UK reach
ITV combines mass-reach linear channels (ITV1/ITV2/ITVBe) with the ITVX digital hub (34m MUV, 2025) and social/aggregator distribution to monetize ads/subscriptions-linear drove ~£1.2bn of £2.0bn ad revenue in FY2024, ITVX/other digital ~£190m subscription+ad revenue FY2024, and ITV Studios ~£1.2bn international distribution (FY2024 pro forma).
| Channel | Key metric | FY/Year |
|---|---|---|
| Linear TV (ITV1/2/Be) | ~90% UK reach; £1.2bn ad rev | FY2024 |
| ITVX | 34m MUV (2025); £190m rev | 2025 / FY2024 |
| Aggregators | Amazon UK ~10m users; 20-40% rev share | 2024 |
| International | 200+ territories; ~£1.2bn rev | FY2024 pro forma |
Customer Segments
Mass Market UK Television Viewers
This segment spans adults 16+, reaching ~24m weekly viewers in the UK via ITV1/ITV2 linear channels (BARB 2025), who use ITV for mainstream drama, news and live sports and prize live-event ad peaks; free-to-air access keeps reach high and CPMs attractive-advertisers paid ITV Group £1.2bn ad revenue in FY2024, driven largely by mass-market linear inventory targeting wide-reach brand campaigns.
Digital-Native and Younger Audiences
Global Media Companies and Broadcasters
Global media companies and broadcasters buy ITV's finished programs and formats to lower launch risk; in 2024 international sales and formats licensing drove about £220m of ITV Studios revenue, giving ITV a diversified income stream less tied to UK ad cycles and helping offset a 3% UK TV ad decline in 2023.
Direct-to-Consumer Premium Subscribers
Direct-to-consumer premium subscribers pay monthly (ITV reported c.430,000 paying BritBox UK subscribers by Dec 2024) for ad-free streaming, early-release shows, and HD quality; converting free users to this tier is central to raising ARPU (ITV ARPU gain target ~£3-£5 per uplifted user in 2024 plans).
- 430,000 paid BritBox UK subs (Dec 2024)
- Paid tier drives £3-£5 ARPU uplift target
- Value: no ads, early access, HD
- Conversion focus: free→paid to boost revenue
Small to Large Scale Advertisers
ITV serves advertisers from local SMEs using programmatic ads to global brands sponsoring primetime shows; UK ad revenue was £1.1bn in 2024, showing scale across segments.
Clients seek quick conversion (direct-response) or long-term brand lift; ITV segments by spend, format, and audience targeting to sell bespoke bundles and measured outcomes.
- Range: local programmatic → global sponsorships
- 2024 UK ad rev: £1.1bn
- Outcomes: conversions vs brand lift
- Core: tailored packages by spend/audience
ITV: £1.2bn TV ads, £220m streaming & studios, 18m MAUs and 430k BritBox subs
Mass adults 16+ (~24m weekly, BARB 2025) drive £1.2bn FY2024 ad revenue via ITV1/2; 18m monthly ITVX users (FY2024) & streaming ad rev £220m (+32%); ITV Studios intl sales £220m (2024); BritBox UK ~430,000 paid subs (Dec 2024) targeting £3-£5 ARPU uplift.
| Segment | Key metric (2024/Dec 2024) |
|---|---|
| Linear adults | 24m weekly; £1.2bn ad rev |
| Streaming users | 18m MAU; £220m rev |
| Studios intl | £220m sales |
| Paid subs | 430,000 BritBox; £3-£5 ARPU uplift |
Cost Structure
Content Production and Talent Acquisition
ITV's biggest cost is high-quality programming-scripts, production crews, and on-screen talent-accounting for roughly 40-50% of its operating spend; in FY2024 ITV reported programme and production costs near £1.1bn, driven up by competitive sports-rights bidding (premier sports deals can exceed £100m annually) and top-tier creative fees, so sustaining a steady flow of fresh content is essential to avoid audience churn.
Technology and Digital Infrastructure
ITV allocates significant capital to ITVX and the Planet V ad-tech stack-cloud hosting, data security, and software engineering-driving digital capex and opex to roughly 25-30% of group technology spend; in 2024 ITV reported £220m technology and content-related investments, with digital platform costs up ~15% year-on-year as streaming growth shifts budget mix.
Marketing and Audience Acquisition
ITV spends heavily on promoting shows and the ITVX streaming service via billboards, digital ads, and cross-promotion across ITV networks; in 2024 ITV Group reported marketing and distribution costs of £357m, reflecting this push.
Executives track cost per new digital subscriber closely-industry benchmarks in UK SVOD ranged £40-£90 CAC in 2023-24, and ITV uses similar targets to judge campaign ROI.
Regulatory Compliance and Licensing Fees
Operating as a UK public service broadcaster, ITV faces significant regulatory and licensing costs from Ofcom, including mandated news quotas, regional programming, and accessibility like subtitling; Ofcom fined broadcasters up to 1.2m GBP in recent years and non-compliance risks license review.
Annual compliance budgets for major UK broadcasters often exceed 30-60m GBP to cover content obligations, monitoring, and accessibility upgrades (2024-25 estimates).
- Ofcom fines up to 1.2m GBP recorded recently
- Compliance budgets ~30-60m GBP annually (2024-25)
- Mandates: news, regional content, subtitling/accessibility
- Non-compliance can trigger license review or loss
Personnel and Operational Overheads
The company runs a large global workforce across production, sales, technology and admin, driving annual staff costs and office expenses that made up about 48% of ITV plc's 2024 operating costs; effective overhead control is key to protect margins when ad revenue fell 6% in 2024.
- Staff + facilities ≈ 48% of operating costs (2024)
- Ad revenue decline 6% (2024) - raises margin risk
- Efficiency drives profit resilience in volatility
ITV cost split: £1.1bn programmes, £357m marketing, £220m digital, compliance £30-60m
ITV's largest costs are programme production (~£1.1bn in FY2024, 40-50% of operating spend), staff & facilities (~48% of operating costs, 2024) and marketing (£357m in 2024); digital/platform capex and opex were ~£220m (2024) with tech spend up ~15% YoY, and compliance budgets ~£30-60m (2024-25).
| Item | 2024 value |
|---|---|
| Programme costs | £1.1bn |
| Staff & facilities | ≈48% op. costs |
| Marketing | £357m |
| Digital tech/content spend | £220m |
| Compliance budget | £30-60m |
Revenue Streams
Linear Advertising Revenue
Linear advertising revenue remains ITV's primary income source, generated by selling 30-second spots during traditional broadcasts; in FY 2024 ITV reported total advertising revenue of £1.38bn, with linear ads still contributing about 65% of that figure. Revenue depends on audience size and demographics by slot, and major live events-like football and reality finales-continue to command premium CPMs, often 2-4x higher than standard slots.
Digital Advertising Revenue via AVOD
ITVX free tier drives digital ad revenue via non-skippable spots in live and on – demand streams; AVOD ad impressions rose 38% year – on – year to 3.2bn in 2024, with ITV reporting digital ad revenue of £452m in FY 2024, up 22%.
ITV Studios Content Sales and Licensing
ITV Studios earns from selling rights to its shows and formats to global broadcasters and streaming platforms via upfront licensing fees, backend royalties and production service fees for local format versions; in 2024 content sales and licensing contributed roughly £756m to group revenue and drove a material share of underlying operating profit.
Subscription Revenue via SVOD
The ITVX Premium tier yields recurring monthly or annual SVOD revenue-including integrated BritBox UK-driving predictable cash flow versus ad cycles; ITV reported c.£120m SVOD revenue in H1 2025 and BritBox UK added ~500k subscribers by Dec 2024.
- Recurring SVOD revenue: ITVX Premium + BritBox UK
- H1 2025 SVOD revenue ~£120m
- BritBox UK subscribers ~500k (Dec 2024)
- More predictable cash flow vs advertising cyclicality
Brand Extensions and Merchandising
ITV monetises franchises via products, live events and gaming-Love Island merchandise and the Love Island mobile game added multi-million pounds: ITV reported brand extension revenue of £18m in FY2024, with merchandising and experiences growing 12% year-on-year.
Here's the distillate:
- Love Island mobile game: top-grossing spin revenue (2024)
- Merchandise/experiences: £18m FY2024, +12% YoY
- Smaller than ads/content but boosts engagement and loyalty
ITV: £1.38bn linear ads lead; digital AVOD £452m, SVOD & content growth
ITV earns most from linear ads (£1.38bn ad revenue FY2024; ~65% linear); digital AVOD rose to 3.2bn impressions and £452m digital ad revenue in 2024; content sales/licensing ~£756m in 2024; SVOD (ITVX Premium + BritBox UK) c.£120m H1 2025 with ~500k BritBox UK subs (Dec 2024); merchandising/experiences £18m FY2024 (+12% YoY).
| Stream | 2024/25 |
|---|---|
| Linear Ads | £1.38bn (FY2024) |
| Digital Ads (AVOD) | 3.2bn impressions; £452m (2024) |
| Content Sales | £756m (2024) |
| SVOD | £120m (H1 2025); BritBox UK 500k (Dec 2024) |
| Merchandise/Events | £18m (FY2024; +12% YoY) |
Frequently Asked Questions
It is detailed enough to show ITV's core value logic without becoming a long report. The template uses a research-backed company analysis and a nine-block business architecture to map channels, revenue, resources, and costs in a clear, presentation-ready format for faster review.
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