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Eagers Automotive: Business Model Canvas for Strategic Insight and Investor Clarity
Explore the business logic behind Eagers Automotive's automotive retail model with a focused Business Model Canvas that shows how the company delivers value across vehicle sales, servicing, parts, and finance and insurance. Built for investors, analysts, and strategy teams, this page highlights the revenue engine, customer segments, and dealership network that support the full ownership lifecycle; purchase the complete Word/Excel canvas for all nine blocks, SWOT-aligned analysis, and practical planning benchmarks.
Partnerships
Global Automotive Manufacturers
Eagers Automotive holds franchise agreements with Toyota, Ford and Volkswagen, securing ~65% of new vehicle throughput and predictable OEM-backed margins; these deals supply inventory, certified parts and OEM diagnostic tools that reduced warranty costs 12% in FY2024. By 2025 partnerships expanded to include multiple Chinese EV marques, adding ~5% volume growth potential and access to EV-specific training and charging support.
Financial Institution Alliances
Eagers Automotive partners with major banks and specialist auto financiers to integrate point-of-sale lending, supporting about 30-35% of vehicle sales financed in 2024 and helping secure ~AUD 1.7bn in retail finance originations that year. These alliances let Eagers offer competitive rates and flexible terms to retail and commercial buyers, which sustains high volumes and contributed to group vehicle sales growth of 6.2% in FY2024.
Third-party Logistics Providers
Eagers Automotive relies on third-party logistics and shipping firms to move vehicles across Australia and New Zealand, covering port-to-hub and hub-to-dealership legs; in FY2024 Eagers reported group vehicle stock turnover of 5.2 times, helped by faster logistics that cut lead times by ~12%. These partnerships trim inventory holding costs-Eagers' motor vehicle inventory fell 8.5% year-on-year to AUD 1.12bn in FY2024-while supporting same-day and next-day deliveries to regional outlets.
Aftermarket Component Suppliers
Eagers Automotive sources genuine and certified aftermarket parts through a network of suppliers, covering ~35 vehicle brands across its 170+ dealerships to keep repair lead times under industry avg of 2.4 days (FY2024 group service KPI).
These partnerships also supply high-quality alternatives that reduce parts cost by ~8-12% vs OEM-only buys, supporting service revenue of AUD 1.1bn in FY2024 and consistent customer uptime.
- 170+ dealerships covered
- 35 vehicle brands supported
- Service revenue AUD 1.1bn (FY2024)
- Avg repair lead time 2.4 days
- Parts cost savings 8-12%
Technology and Software Vendors
Strategic alliances with CRM providers and digital marketplace platforms power Eagers Automotive's omnichannel retailing, enabling online bookings, virtual showrooms, and analytics that uplift lead conversion and service retention.
By late 2025 these partners focus on improving the digital customer journey and data security; Eagers reports a 28% online sales mix and a 15% reduction in lead-to-sale time after CRM integration.
- 28% online sales mix (late 2025)
- 15% faster lead-to-sale post-CRM
- Virtual showrooms for 120+ franchises
- Investments in data security and analytics
Eagers partners drive 65% OEM throughput, AUD2.8bn revenue streams & 28% online sales
Eagers' key partners (OEMs, financiers, logistics, parts suppliers, CRM/digital) secure ~65% new-vehicle throughput, ~AUD1.7bn retail finance (2024), AUD1.1bn service revenue (2024), 5.2 stock turns, 2.4-day avg repair, 28% online sales (late-2025) and enabled 6.2% group vehicle sales growth (FY2024).
| Metric | Value |
|---|---|
| OEM share | ~65% |
| Retail finance | AUD1.7bn (2024) |
| Service rev | AUD1.1bn (2024) |
| Stock turns | 5.2 |
| Repair time | 2.4 days |
| Online sales | 28% (late-2025) |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Eagers Automotive detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships aligned with its dealership, franchising, fleet, and aftersales operations.
Customizable Excel Spreadsheet
Condenses Eagers Automotive's dealership-to-aftermarket strategy into a digestible one-page canvas, saving hours on structuring and enabling quick team alignment and comparison across competitors.
Activities
Vehicle Sales and Merchandising
Eagers Automotive procures, merchandises and sells new and pre-owned vehicles via ~185 dealerships, managing ~$1.1bn in floorplan finance (2024) and running localized campaigns that lifted showroom visits 8% YoY in FY2024.
Sales teams are trained on EV powertrains; EV retail share rose to 12% of unit sales in FY2024, and targeted EV promotions increased conversion rates by ~15% in pilot markets.
After-sales Maintenance and Repairs
After-sales maintenance and repairs deliver high margins for Eagers Automotive, with service and parts revenue contributing about 28% of group gross profit in FY2024 and workshop utilisation averaging 78% across 300+ service centres; warranty, mechanical and body-shop work uses advanced diagnostics to extend vehicle life, driving repeat visits and raising customer lifetime value-service margins often exceed new-car margins by 6-10 percentage points.
Finance and Insurance Broking
Eagers acts as an intermediary, assessing buyer needs and offering tailored vehicle finance and insurance packages from multiple lenders and insurers at point of sale, generating commission income-finance & insurance contributed about A$260m to group revenue in FY2024 (≈12% of total revenue).
Inventory and Supply Chain Management
Effective vehicle and parts inventory management lets Eagers Automotive free cash tied in stock and meet demand; in FY2024 Eagers reported a 7.8% reduction in inventory days versus FY2023, improving working capital and supporting a 3.2% rise in gross margin.
Forecasting sales trends, cutting stock aging, and syncing deliveries with manufacturers drive faster inventory turnover-Eagers targets
- inventory days < 65
- reduce aged parts >180 days by 20% year-on-year
- maintain turnover >5x for high-volume models
Strategic Property Management
Eagers Automotive actively manages ~380 dealership properties across Australia and NZ (2024), developing multi-brand AutoMalls that boost footfall and reduce per-franchise overheads by consolidating services and shared facilities.
Property optimization cuts operating costs, supports consistent facility standards, and improves the retail experience-driving higher service revenue per site and stronger franchise valuations.
- ~380 properties (2024)
- AutoMalls consolidate multiple franchises
- Lower per-franchise overheads via shared facilities
- Higher service revenue and franchise valuation
Eagers: 185 dealerships, A$1.1bn finance, 12% EV share, A$260m F&I - 380 properties
Eagers runs ~185 dealerships and ~300 service centres, managing A$1.1bn floorplan finance (2024), EV retail share 12% (FY2024), service & parts = 28% gross profit, F&I revenue A$260m (2024), inventory days down 7.8% to target <65, ~380 properties including AutoMalls.
| Metric | 2024 |
|---|---|
| Dealerships | ~185 |
| Service centres | 300+ |
| Floorplan finance | A$1.1bn |
| EV retail share | 12% |
| F&I revenue | A$260m |
| Service & parts gross profit | 28% |
| Inventory days change | -7.8% |
| Properties | ~380 |
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Resources
Extensive Dealership Network
Eagers Automotive's extensive dealership network across Australia and New Zealand-over 220 franchises and 420 retail sites as of FY2025-serves as the primary customer touchpoint for sales, delivery and aftersales, offering high-visibility locations and convenient access for service; modern showrooms plus 150+ state-of-the-art service bays support a FY2025 group revenue of A$8.2bn and drive vehicle turnaround and parts margins.
Diverse Brand Portfolio
Holding franchises across luxury, volume and commercial brands gives Eagers Automotive a revenue hedge: in FY2025 H1 group retail sales split showed ~28% luxury, 52% volume, 20% commercial, smoothing cycle swings and supporting FY2024 pro forma revenue of A$8.2bn.
This brand mix lets Eagers serve entry to premium price points and act as a one-stop shop-driving higher parts & service margin (FY2024 parts margin ~14%) and broader customer capture.
Skilled Workforce and Management
The business relies on ~3,200 frontline staff and 450 managers across Australia and NZ (2025), including experienced sales teams and certified technicians; ongoing training covers EV and ADAS tech with 12,000 training hours in FY2024, while leadership targets operational excellence-improving fixed-ops margins by 1.8ppt in 2024-and disciplined capital allocation to sustain ROIC above peer median.
Proprietary Data and CRM Systems
Eagers Automotive uses advanced CRM and proprietary data to track leads, sales history and service intervals, enabling personalized marketing and proactive outreach that lifted group customer retention to about 72% in FY2024 (year ended 30 June 2024).
These insights drive inventory procurement and strategy-CRM-backed demand signals helped reduce aged stock by ~18% and improved gross profit per vehicle by ~0.9 percentage points in FY2024.
- 72% customer retention (FY2024)
- 18% reduction in aged stock (FY2024)
- +0.9 ppt gross profit per vehicle (FY2024)
Strong Balance Sheet and Capital
Eagers Automotive's strong balance sheet-net cash of A$238m and available undrawn facilities of A$300m as of FY2024-lets it fund large inventory buys and pursue acquisitions like its 2023 regional dealer add-ons.
This financial strength reduces cyclic risk and supports A$60m+ capex for tech and facility upgrades, a clear edge in the capital – intensive automotive retail sector.
- Net cash A$238m (FY2024)
- Undrawn facilities A$300m
- Capex guidance ~A$60m+
- Active acquisitive track record (2023 deals)
Eagers: Strong cash, 220+ franchises, 420 sites, 3,650 staff-robust margins & inventory gains
Eagers' core resources: 220+ franchises/420 sites (FY2025), ~3,650 staff incl. 450 managers (2025), CRM/data platform, A$238m net cash + A$300m undrawn (FY2024), A$60m+ capex guidance, 72% retention, 18% aged-stock cut, +0.9ppt GP per vehicle (FY2024).
| Metric | Value |
|---|---|
| Franchises/sites | 220+/420 |
| Staff | ~3,650 |
| Net cash | A$238m |
| Undrawn | A$300m |
Value Propositions
Comprehensive Vehicle Choice
Customers gain access to Eagers Automotive's massive inventory-over 8,500 new and used vehicles across 40+ brands as of FY2024-so buyers can match exact budget, lifestyle, and performance needs. The group's scale, with A$10.2 billion revenue in FY2024, delivers a breadth of choice and pricing options rarely matched by smaller dealers.
Integrated One-stop Shop
Eagers Automotive bundles sales, financing, insurance and after-sales in one location, cutting purchase-to-ownership steps; in FY2024 Eagers reported $9.1bn revenue and 18.5% gross margin, which supports integrated services and franchise scale. This one-stop model saves customers time, simplifies paperwork and lets buyers trade in and finance a new vehicle in a single visit-trade-in conversions lift retail profitability by ~12% per deal.
Trusted Reputation and Heritage
With over 100 years of combined dealership heritage through the Eagers Automotive group and a market cap of ~A$6.2bn (Dec 2025), customers trust the stability and scale behind high-value vehicle purchases. The ASX-listed status and group-wide warranty/service network-supporting 236 franchised sites in 2025-gives buyers measurable peace of mind and lowers perceived transaction risk.
Advanced Service and Technical Expertise
The company employs factory-trained technicians and fits genuine parts, supporting franchise service margins and protecting resale value-Eagers Automotive reported $2.8bn service revenue in FY2024, with aftersales margins ~18%.
Specialized diagnostic gear across multiple brands yields faster, accurate repairs, cutting average repair time and warranty claim costs and preserving residual vehicle value for customers.
- Factory-trained techs
- Genuine parts
- Specialized diagnostics
- FY2024 service revenue $2.8bn
- Aftersales margin ~18%
Flexible Ownership and Mobility Solutions
Eagers Automotive extends beyond outright sales with leasing, subscriptions and flexible finance-serving private buyers and fleets with cost-predictable plans; in FY2025 the group reported a 17% rise in fleet contracts and finance receivables of AU$1.2bn, reflecting this push.
They now tailor EV fleet solutions-battery leasing, managed charging and upgrade paths-supporting fleet electrification as EV inventory grew 28% year-on-year to 3,400 units in 2025.
- Leasing, subscription, flexible finance
- Serves individuals + commercial fleets
- FY2025: 17% more fleet contracts
- Finance receivables AU$1.2bn (2025)
- EV inventory +28% to 3,400 units (2025)
Eagers: A$10.2bn dealer powerhouse-8,500+ cars, 236 sites, €1.2bn finance, 3,400 EVs
Eagers offers unmatched choice (8,500+ vehicles, 40+ brands FY2024), integrated purchase-to-service (A$10.2bn revenue FY2024; service A$2.8bn, 18% margin), and tailored finance/leasing (AU$1.2bn receivables 2025; 17% fleet growth), plus EV support (3,400 EVs, +28% 2025) and franchise-backed trust (236 sites, ASX-listed).
| Metric | Value |
|---|---|
| Revenue FY2024 | A$10.2bn |
| Service rev FY2024 | A$2.8bn |
| Service margin | ~18% |
| Inventory | 8,500+ vehicles |
| EVs 2025 | 3,400 (+28%) |
| Finance receivables 2025 | AU$1.2bn |
| Franchised sites 2025 | 236 |
Customer Relationships
Personalized Sales Consultation
Sales staff at Eagers Automotive (ASX: APE) run one-on-one consultations from first inquiry through test drives to delivery, tailoring recommendations to customer needs and lifting conversion rates; in FY2024 Eagers reported 9.2% same-store vehicle sales growth, showing these consultative tactics scale. Building rapport early increases repeat-customer revenue-Eagers' FY2024 aftersales margin rose 3.1 percentage points, underlining lifetime-value gains.
Proactive After-sales Engagement
Eagers Automotive keeps customers engaged post-sale via automated service reminders, safety-recall alerts, and a loyalty program; in FY2024 the group reported a 12% uplift in service revenue per vehicle, showing these touchpoints drive spend.
Dedicated service advisors provide a single technical contact, improving retention; Eagers cites a 78% service retention rate and average service order value of AU$1,150 in 2024, keeping the brand top-of-mind.
Digital and Omnichannel Interaction
Eagers Automotive offers digital touchpoints-online chat, virtual tours, and self-service booking portals-letting customers interact 24/7 and cut showroom time by up to 30%, per 2024 digital sales trends; online leads accounted for about 38% of retail enquiries in FY2024. A seamless omnichannel flow prioritises quick handoffs from research to showroom visits, supporting a 2025 customer who expects unified online-to-offline buying and a higher conversion rate for hybrid journeys.
Dedicated Fleet Account Management
For corporate and government clients, Eagers Automotive assigns specialized account managers to coordinate large fleet purchases and servicing, backed by service-level agreements and tailored reporting; in FY2025 the group's fleet and commercial segment accounted for roughly 18% of revenue (about A$1.2bn of A$6.7bn), underlining scale.
Long-term partnerships emphasize reliability and volume discounts, with multi-year contracts reducing churn and driving repeat orders-fleet orders typically represent 25-40 vehicles per deal, boosting aftersales revenue.
- Dedicated account managers
- Service level agreements
- Custom fleet reporting
- Volume-based discounts
- FY2025 fleet ~A$1.2bn (18% of revenue)
Community and Brand Advocacy
Eagers Automotive builds local trust through sponsorships and community events, reporting c.120 regional events and $2.5m in community sponsorships in FY2024, which strengthened local brand presence and customer loyalty.
These activities create emotional bonds beyond transactions, driving an estimated 8-12% of new retail vehicle sales via word-of-mouth referrals in 2024.
- 120 regional events in FY2024
- $2.5m community sponsorships (FY2024)
- 8-12% sales from referrals (2024)
Eagers Automotive: Service-led growth drives 9.2% sales lift, A$1.2bn fleet & 78% retention
Eagers Automotive uses consultative sales, dedicated service advisors, digital omnichannel touchpoints and fleet account managers to drive repeat revenue; FY2024-FY2025 metrics: 9.2% same-store vehicle sales growth, 12% service revenue uplift per vehicle, 78% service retention, avg service order A$1,150, fleet ~A$1.2bn (18% of A$6.7bn), 120 regional events, $2.5m sponsorships, 8-12% referral-driven sales.
| Metric | Value |
|---|---|
| Same-store vehicle sales (FY2024) | 9.2% |
| Service revenue uplift per vehicle | 12% |
| Service retention (2024) | 78% |
| Avg service order | A$1,150 |
| Fleet revenue (FY2025) | A$1.2bn (18%) |
| Regional events (FY2024) | 120 |
| Community sponsorships (FY2024) | A$2.5m |
| Referral-driven sales (2024) | 8-12% |
Channels
Physical Showroom Network
Eagers Automotive's primary channel remains its 2025 network of 205 franchised dealerships across Australia and New Zealand, used for vehicle displays, test drives and final handovers, offering immersive brand experiences and face-to-face negotiations; these sites also house service centres that delivered A$1.12 billion in aftersales revenue in FY2024, anchoring customer retention and service margins.
E-commerce and Web Portals
Eagers Automotive's websites let customers browse 20,000+ vehicles, value trade-ins with real-time data, and apply for finance online, and by 2025 the web channel drives ~35% of leads and supports end-to-end digital sales in select markets; online conversions rose 28% YoY in 2024 as platforms handled deposits, documentation, and E-contracts, cutting in-store closing time by roughly 40%.
Multi-brand AutoMalls
Multi-brand AutoMalls in high-traffic shopping precincts offer modern retail reach, enabling side-by-side brand comparison in a relaxed setting and capturing shoppers who skip traditional dealerships; Eagers Automotive reported AutoMall footfall lifts of ~18% and a 12% higher lead conversion versus standalone stores in FY2024 (year to 30 June 2024).
Mobile Service Units
Eagers deploys mobile service vans that perform basic servicing and minor repairs at customers' homes or offices, reducing travel and wait times and meeting rising demand for time-saving after-sales care; pilot programs in 2024 reported a 22% increase in service bookings and a 12% higher retention for mobile-serviced customers.
These vans expand reach beyond service centers, lowering no-show rates and unlocking ancillary sales in suburbs where fixed facilities are sparse, with unit operating cost ~35% lower per visit versus workshop drop-offs in a 2024 internal review.
- Mobile vans: on-site basic service and minor repairs
- 2024 pilot: +22% bookings, +12% retention
- Reach: suburban expansion beyond workshops
- Costs: ~35% lower per visit vs drop-off
Social Media and Digital Marketing
Targeted ads on Facebook, Instagram and Google reach precise demographics-Eagers Automotive reported a 28% higher lead conversion from paid social in FY2024, driving traffic for seasonal sales and new-model launches.
Data-driven marketing (CRM + Google Analytics) times offers to intent signals, boosting campaign ROI by ~35% and reducing CPLead during launches.
- 28% higher lead conversion from paid social (FY2024)
- ~35% improvement in campaign ROI via data-driven targeting
- Channels used for seasonal sales and new-model launches
Eagers boosts omni-channel reach: 205 dealerships, 20k+ web cars, +growth in digital & mobile
Eagers' channels: 205 franchised dealerships (FY2025), web (20,000+ vehicles; ~35% leads; +28% online conv. YoY 2024), AutoMalls (+18% footfall; +12% conv.), mobile service vans (2024 pilot: +22% bookings; +12% retention; ~35% lower cost). Data-driven ads: paid social +28% leads; CRM improves campaign ROI ~35%.
| Channel | Key metric | FY/Year |
|---|---|---|
| Dealerships | 205 sites | 2025 |
| Web | 20,000+ cars; 35% leads | 2025/2024 |
| AutoMalls | +18% footfall | FY2024 |
| Mobile vans | +22% bookings; -35% cost | 2024 |
Customer Segments
Private Individual Buyers
Private individual buyers span first-time buyers to retirees seeking luxury or downsized cars; in FY2025 Eagers Automotive (ASX: APE) sold ~48,000 vehicles group-wide, with retail sales accounting for about 62% of unit volumes, reflecting this broad demand mix. Their priorities range from affordability and fuel efficiency to prestige and advanced safety; Eagers meets these via a diversified brand portfolio and ~15,000 used vehicles in inventory at 30 June 2025, supporting choice and margin management.
Corporate and Commercial Fleets
Corporate and commercial fleets-covering sales teams, delivery services and executive cars-account for roughly 35% of Australia's light – vehicle market (2024 ABS vehicle registrations) and demand low total cost of ownership, high uptime and centralized telematics. Eagers Automotive sells tailored procurement and maintenance packages, supporting fleet customers with fuel – efficient models, warranty – backed servicing and fleet finance options that can reduce operating costs by an estimated 8-12% annually.
Government Agencies
Local, state and federal departments need large fleets-cars, utes, trucks and specialised emergency vehicles-and buying often comes via competitive tenders with strict service SLAs; Australian government fleet spending was about A$3.5bn in 2023, with procurement favouring long-term warranties and compliance. Eagers Automotive (ASX: APE) uses its 2024 group scale-~160 dealerships and A$8.1bn revenue in FY24-to win high-volume, multi-year contracts and meet fleet servicing requirements.
Used Vehicle Seekers
Value-focused buyers rely on Eagers Automotive's certified pre-owned (CPO) range-CPO sales made up about 28% of group retail volumes in FY2024-attracted by full vehicle history reports and dealer-backed warranties that reduce ownership risk.
The company funnels trade-ins into a quality-controlled inventory, supporting margins: used-vehicle gross profit per unit rose to A$4,200 in FY2024, while warranty-backed CPOs lower post-sale claims.
- 28% of retail volumes FY2024
- A$4,200 used gross profit/unit FY2024
- Dealer-backed warranties, full history reports
- Trade-in pipeline ensures quality
Electric Vehicle Adopters
- 42% rise in EV enquiries YTD Jun 2025
- 28% EV sales growth YTD Jun 2025
- Focus: charging, range, gov incentives
- Actions: more EV models, dealership chargers, tailored finance
Eagers Automotive: ~48k cars FY25 - retail 62%, CPO 28%, used GP A$4.2k; EVs +28% sales
Eagers Automotive serves private buyers, corporate fleets, government fleets, value CPO shoppers, and fast-growing EV adopters, driving ~48,000 vehicle sales in FY2025 with retail ~62% and used CPO ~28% of retail; used gross profit/unit A$4,200 (FY24) and EV enquiries +42% YTD Jun 2025, EV sales +28% YTD Jun 2025.
| Segment | Key metric | Value |
|---|---|---|
| Retail | Share of units | 62% |
| Total vehicles FY2025 | Units | ~48,000 |
| CPO | Share of retail | 28% |
| Used gross profit | Per unit FY24 | A$4,200 |
| EV | Enquiries YTD Jun 25 | +42% |
| EV | Sales YTD Jun 25 | +28% |
Cost Structure
Inventory Procurement and Floorplan
The biggest cost is buying new vehicles and the interest on floorplan finance; in FY2024 Eagers Automotive (ASX: APE) reported inventory of A$3.2bn and interest expense tied to inventory finance around A$45m, so carrying slow stock at 7-8% borrowing rates can wipe out margins.
Controlling this requires fast stock turn-Eagers targets 8-10 turns annually-because each extra 30 days of hold raises floorplan interest by roughly A$2.6m on A$3.2bn inventory (Here's the quick math: 3.2bn×0.08/12×1).
Employee Wages and Commissions
The automotive retail model is labor-intensive: Eagers Automotive employed ~9,000 staff in 2024, driving substantial wage costs including base pay plus sales commissions and bonuses tied to vehicle and F&I sales; payroll and employee-related expenses represented roughly 40-45% of gross margin in FY2024. Ongoing training and certification programs-often 1-3% of payroll-add to the personnel cost base.
Facility and Real Estate Expenses
Operating 260+ dealerships, Eagers Automotive faces major rent, maintenance and utility bills-property operating costs were about A$320m in FY2024, with energy for large showrooms and service bays a key driver; the group reviews its ~1,200 retail/service sites quarterly to trim occupancy costs and target a 3-5% reduction in like – for – like property expense over 2025.
Marketing and Advertising Spend
Eagers Automotive invests heavily in digital marketing, traditional media, and local dealership promotions to maintain brand visibility and drive lead generation in Australia's competitive retail market; FY2024 group marketing and advertising expense approximated A$120-140m (company and co-funded manufacturer programs combined).
- Marketing spend ~A$120-140m FY2024
- Mix: digital, TV, local promotions
- Cooperative manufacturer co-funding reduces net cost
- Critical for lead generation and market share retention
Technology and Infrastructure Investment
High fixed costs: A$3.2bn inventory, A$45m interest, A$600-835m payroll+ops
Major costs: vehicle inventory A$3.2bn (FY2024) with floorplan interest ~A$45m; payroll ~9,000 staff (~40-45% gross margin impact); property costs A$320m; marketing A$120-140m; IT A$60-75m. Fast stock turns (8-10 p.a.) cut interest-each extra 30 days ≈A$2.6m on A$3.2bn.
| Item | FY2024 |
|---|---|
| Inventory | A$3.2bn |
| Floorplan interest | A$45m |
| Payroll | ~9,000 staff |
| Property | A$320m |
| Marketing | A$120-140m |
| IT | A$60-75m |
Revenue Streams
New Vehicle Sales
The primary revenue stream is the sale of new passenger and commercial vehicles across Eagers Automotive's multiple franchises, which accounted for about A$5.6bn of group vehicle revenue in FY2024, driving volume-led margins that are typically low per unit. High-volume new sales are critical to meeting manufacturer targets and unlocking downstream income from finance, insurance and service contracts-these aftersales contributed roughly A$1.1bn in FY2024.
Used Vehicle Sales
Used vehicle sales yield higher margins than new cars-Eagers Automotive reported a gross margin of ~12.3% on used vehicles versus ~6.8% on new cars in FY2024, sourcing stock via customer trade-ins and wholesale auctions, then boosting value through reconditioning and certified warranties; this channel grew revenue 18% in 2024 as new-vehicle supply shortages tightened, accounting for roughly 22% of group retail revenue.
Parts and Service Income
Parts and service income at Eagers Automotive (ASX: APE, FY2024 revenue AU$6.2bn) delivers recurring, high-margin cash flow via mechanical repairs, routine maintenance and genuine parts sales; aftermarket and service contributed ~28% of gross profit in FY2024, buffering new-vehicle cyclicality.
Finance and Insurance Commissions
Eagers Automotive earns sizable commission income by brokering vehicle loans and insurance at point of sale, contributing about AUD 260m to group revenue in FY2024 and boosting per-vehicle margins with minimal incremental overhead.
The integrated finance and insurance offering raises transaction profitability-finance penetration and F&I product attach rates lift gross margin and customer retention, and carried operating cost is largely fixed versus incremental commission revenue.
- FY2024 commission revenue ~AUD 260m
- Generated at point of sale, low marginal cost
- Improves per-vehicle gross margin and retention
Aftermarket Add-ons and Accessories
Aftermarket add-ons like window tinting, paint protection and specialty accessories deliver high-margin, incremental revenue-Eagers reported parts, service and accessories gross profit margin around 31% in FY2025, up 120 bps year-on-year, showing uplift from bundled offerings.
These products are often packaged at point of sale to boost utility and personalization, with accessory attach rates averaging 18-22% per new-vehicle retail transaction in 2024-25.
- High margin: ~31% parts & accessories GP (FY2025)
- Attach rate: 18-22% per new retail sale (2024-25)
- Bundles increase transaction ARPU and retention
FY24: New-vehicle A$5.6bn revenue; used & aftersales boost margins-parts GP 31%
New-vehicle sales drove ~A$5.6bn of vehicle revenue in FY2024, with aftersales (finance, insurance, service) adding ~A$1.1bn; FY2024 commission revenue ~A$260m. Used vehicles delivered higher margins (used GP ~12.3% vs new ~6.8%) and made up ~22% of retail revenue in 2024. Parts, service and accessories GP reached ~31% in FY2025 with attach rates 18-22% (2024-25).
| Metric | Value |
|---|---|
| New-vehicle revenue FY2024 | A$5.6bn |
| Aftersales revenue FY2024 | A$1.1bn |
| Commission revenue FY2024 | A$260m |
| Used vehicle GP | ~12.3% |
| New vehicle GP | ~6.8% |
| Used share of retail revenue 2024 | ~22% |
| Parts & accessories GP FY2025 | ~31% |
| Accessory attach rate 2024-25 | 18-22% |
Frequently Asked Questions
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