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Cracker Barrel Business Model Canvas: A Clear View of Brand Value & Growth
Explore the strategic logic behind Cracker Barrel Old Country Store's business model-this focused Business Model Canvas outlines its value proposition, customer segments, key partnerships, and revenue streams to reveal how the brand combines homestyle dining with retail to build loyalty, relevance, and sustainable growth; ideal for investors, analysts, and founders looking for practical, insight-driven clarity.
Partnerships
Strategic Food and Beverage Suppliers
Cracker Barrel locks long-term contracts with national distributors (Sysco, US Foods) and regional farms to secure consistent Southern-style ingredients across ~660 stores, cutting perishables variance and stabilizing food costs (food & beverage cost ~31% of sales in 2024).
By 2025 it's shifting to sustainable sourcing and local suppliers-pilot programs reduced transport miles by 12% and aim to lower supply-chain risk and meet rising consumer demand for traceability.
Retail Merchandise Vendors
Cracker Barrel partners with dozens of retail merchandise vendors to stock its gift shops with nostalgic toys, apparel, and home decor, enabling a rotating inventory that increased comparable retail sales 7% in FY2024 (year ended Sept 30, 2024) versus FY2023. Many vendors supply exclusive items sold only in Cracker Barrel stores, supporting the brand's differentiated retail margin-retail gross profit contributed roughly $360 million to total FY2024 gross profit.
Third-Party Delivery and Tech Providers
Cracker Barrel partners with DoorDash, Uber Eats, and Grubhub to extend sales beyond 660 restaurants, driving a 14% off-premise revenue share by FY2025 and boosting suburban reach where store density is lower. Technology vendors power the mobile app and loyalty platform that delivered a 22% year-over-year increase in active digital members in 2025 and supported a 3.5% lift in check size.
Real Estate and Development Partners
Strategic ties with real estate developers and highway authorities secure high-visibility sites near interstate exits, enabling Cracker Barrel to meet its Old Country Store footprint and design standards while averaging 1.6 new-build openings annually in 2023-2024.
By late 2025 the company prioritizes optimizing 645 existing stores and testing non-traditional formats (e.g., smaller prototypes, travel plaza partnerships) to improve ROI per site.
- Average new-builds: 1.6/year (2023-24)
- Stores optimized: 645 by 2025
- Focus: smaller prototypes, travel plazas
- Key partners: interstate authorities, regional developers
Marketing and Media Agencies
Cracker Barrel hires specialized marketing and media agencies to run its $70-85M annual advertising spend, shifting from billboard-heavy buys to data-driven digital campaigns that lifted social engagement 32% in FY2024 and boosted 18-34 guest visits by ~6% year-over-year.
- Manage national ads and social channels
- Shift from traditional to digital targeting
- Drive 32% social engagement growth (FY2024)
- Help increase 18-34 visits ~6% YoY
- Preserve loyalty of nostalgia-focused core guests
Cracker Barrel secures supply deals, boosts retail profits, grows off – premise and openings
Cracker Barrel locks multi-year contracts with Sysco and US Foods plus regional farms to stabilize food cost (~31% of sales in 2024), partners retail vendors for nostalgic merchandise (retail gross profit ~$360M in FY2024), works with DoorDash/Uber/Grubhub to reach 14% off-premise revenue (FY2025), and uses real-estate and marketing agencies to open ~1.6 new builds/year (2023-24) while shifting to sustainable/local sourcing.
| Metric | Value |
|---|---|
| Food & beverage cost | ~31% of sales (2024) |
| Retail gross profit | $360M (FY2024) |
| Off-premise revenue | 14% (FY2025) |
| New builds | 1.6/year (2023-24) |
| Stores optimized | 645 by 2025 |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Cracker Barrel Old Country Store detailing nine blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with its restaurant-plus-retail heritage and regional customer base, ideal for investor presentations and strategic planning.
Customizable Excel Spreadsheet
High-level view of Cracker Barrel's business model with editable cells, relieving the pain of scattered strategy by condensing retail, restaurant, and merchandising components into a single, shareable snapshot.
Activities
Restaurant Operations and Hospitality
Daily preparation and service of homestyle meals across ~660 company-owned Cracker Barrel stores (2025) drives revenue; restaurant sales were $2.3B in FY2024, so kitchen management, staff training, and Southern-hospitality standards focus on consistent unit-level sales and guest satisfaction. Efficiency in table turnover and strict food quality control boost margins-average restaurant operating margin ~13% in 2024.
Retail Merchandising and Curation
Cracker Barrel runs a dual dining – and – retail model, managing SKUs, vendor sourcing, and inventory to support 668 stores (FY2024) and drive shop sales that contributed about 20% of total FY2024 revenue of $3.8 billion; curated nostalgic and seasonal assortments reinforce the Old Country Store theme.
Brand Marketing and Loyalty Management
Cracker Barrel runs continuous brand positioning to keep its family-oriented image, spending about $120M on advertising and marketing in FY2024 to support store experience and merchandise (Cracker Barrel Old Country Store, Inc. 10-K, filed 3/11/2025).
The company dedicates major effort to Cracker Barrel Rewards, using POS and loyalty data to lift repeat visits; loyalty members drove ~28% of restaurant revenue in 2024. Digital marketing targets personalized offers and seasonal promos to boost off-peak traffic, raising midweek same-store sales by ~3.2% in 2024 vs 2023.
Supply Chain and Logistics Oversight
Strategic Menu and Product Innovation
Cracker Barrel runs continuous culinary R&D to modernize Southern classics while testing new menu items and retail collections; in 2024 retail and gift shop sales made up about 18% of total revenue, supporting product innovation as a growth driver.
Innovation includes heat-and-serve holiday meals and catering-programs that helped boost off-premise revenue by roughly 22% year-over-year in fiscal 2023, becoming a key margin-preserving lever.
- R&D modernizes classics without alienating core guests
- Retail ~18% of revenue (2024)
- Off-premise +22% YoY (FY2023)
- Heat-and-serve and catering = major growth lever
Scaling 660 Stores: $3.8B Revenue, $2.3B in Restaurants, 5-8% Supply Cost Cuts
Key activities: daily restaurant ops across ~660 stores (2025) driving $2.3B restaurant sales in FY2024, SKU/vendor management and retail assortments (≈18-20% of $3.8B total FY2024), loyalty/digital marketing (≈$120M spend, loyalty = ~28% restaurant revenue), supply chain forecasting and route optimization targeting 5-8% distro cost cuts.
| Metric | Value |
|---|---|
| Company stores (2025) | ~660 |
| Total revenue (FY2024) | $3.8B |
| Restaurant sales (FY2024) | $2.3B |
| Retail share (FY2024) | 18-20% |
| Marketing spend (FY2024) | $120M |
| Loyalty revenue | ~28% restaurants |
| Target distro cut (2025) | 5-8% |
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Resources
Distinctive Physical Store Footprint
The porch-fronted Cracker Barrel stores, mostly company-owned or leased and sited near interstates, are the brand's primary physical asset, delivering a uniform nostalgic experience across 660 locations as of Q4 2025; these high-visibility sites near major traffic corridors drive steady footfall and contributed to company same-store sales growth of 5.2% in FY 2024.
Proprietary Recipes and Brand Heritage
Cracker Barrel's proprietary library of signature recipes underpins its Southern comfort-food identity and supports menu consistency across 660+ stores; food sales made up about 72% of FY2024 revenue ($1.9B of $2.65B total), showing how recipes drive core sales.
The Cracker Barrel brand, built since 1969, is a durable intangible asset-brand strength helped sustain same-store sales growth of 3.8% in 2024 and creates a differentiated market position that new entrants struggle to replicate.
Human Capital and Service Culture
Cracker Barrel employs about 73,000 team members (2024), from servers to retail associates, forming the backbone of the guest experience; the company cites Pleasing People as its mission and invests roughly $25-30M annually in training and development programs to sustain service quality. Keeping a skilled, hospitable staff is key to the brand promise and underpins its 2024 customer satisfaction scores-net promoter trends improving mid-single digits year-over-year.
Digital Infrastructure and Customer Data
The company's mobile app and integrated POS systems collect granular data on preferences and spending, driving targeted marketing and a loyalty program that accounted for about 24% of restaurant sales in FY2024 (Cracker Barrel Old Country Store, Inc.).
By late 2025 these data assets power trend prediction and inventory optimization, cutting per-store food cost variance by an estimated 2.1 percentage points versus 2022.
- App+POS = granular spend/preference data
- Loyalty drove ~24% of restaurant sales in FY2024
- By 2025 data use reduced food-cost variance ~2.1pp
- Enables targeted offers, demand forecasting, inventory turns
Financial Capital and Credit Facilities
Cracker Barrel (NASDAQ: CBRL) uses public equity access and $295M available liquidity (2024 year-end cash + revolver capacity) plus $612M 2024 operating cash flow to fund store remodels, tech upgrades, and Maple Street Biscuit Company expansion, enabling resilience during downturns and strategic pivots.
- NASDAQ listing (CBRL)
- $295M available liquidity (YE 2024)
- $612M operating cash flow (2024)
- Funds target remodels, tech, Maple Street growth
Cracker Barrel: 660 Stores, $1.9B Food Sales, 73K Staff, $612M Cash Flow
Cracker Barrel's key resources are 660 company-owned/leased porch-front stores (Q4 2025), 73,000 staff (2024), proprietary recipes driving 72% of FY2024 revenue ($1.9B), app+POS data fueling 24% loyalty sales, $295M available liquidity (YE2024) and $612M 2024 operating cash flow-supporting remodels, tech, and Maple Street expansion.
| Resource | Key number |
|---|---|
| Stores | 660 (Q4 2025) |
| Team | 73,000 (2024) |
| Food revenue | $1.9B (72%) FY2024 |
| Loyalty | 24% restaurant sales (FY2024) |
| Liquidity | $295M (YE2024) |
| Op cash flow | $612M (2024) |
Value Propositions
Authentic Southern Comfort Dining
Cracker Barrel delivers consistent, made-from-scratch Southern meals-meatloaf, biscuits, fried chicken-that drove $2.95B in 2024 net sales and 78% dine-in mix, tapping nostalgia and comfort food to attract families and travelers.
Unique Dual-Retail and Dining Experience
The integrated gift shop creates a treasure-hunt retail layer that turns wait time into browsing time, boosting average check and per-guest retail spend-Cracker Barrel reported $2.0 billion in retail and restaurant combined revenue in FY2024, with retail contributing roughly 18% of in-store sales. This one-stop dining-plus-shopping format raises visit frequency and dwell time, a clear competitive edge versus standard casual dining.
Wholesome Family-Friendly Atmosphere
Value-Based Pricing and Large Portions
Cracker Barrel positions itself as an affordable dining choice by coupling value-based pricing with generous portions, targeting middle-class families and seniors on fixed incomes; same-store sales rose 5.3% in FY2024, reflecting resilience amid 2023-24 inflation.
That perception of getting more for less-large entrees at mid-$10s average check-drives frequent visits and loyalty, supporting a 2024 operating margin near 10% despite cost pressures.
- FY2024 same-store sales +5.3%
- Average check: mid-$10s
- Target: middle-class families, seniors
- Operating margin ≈10% (2024)
Convenience for Interstate Travelers
- 660+ locations (2025)
- Same-store sales +3.6% FY2024
- Large lots with RV/bus parking
Cracker Barrel: $2.95B, 660+ locations, +5.3% comps and ~10% margin
Cracker Barrel pairs made – from – scratch Southern meals and a nostalgic retail shop to drive frequency and higher checks-FY2024 net sales $2.95B, dine – in 78%, retail ~18% of in – store sales; 660+ U.S. locations (2025) near interstates, same – store sales +5.3% FY2024, operating margin ≈10%.
| Metric | 2024/2025 |
|---|---|
| Net sales | $2.95B (2024) |
| Dine – in mix | 78% |
| Retail share | ~18% |
| Locations | 660+ (2025) |
| Same – store sales | +5.3% (2024) |
| Operating margin | ≈10% (2024) |
Customer Relationships
Transactional Excellence and Hospitality
Face-to-face guest-staff interactions drive Cracker Barrel's core customer relationships, with Southern hospitality shaping every meal and retail transaction; in 2024 Cracker Barrel reported average check growth of 4.1% and same-store retail sales up 6.5%, reflecting strong in-person demand. High service standards-measured by mystery-shop scores and Net Promoter Score (NPS) above industry median-aim to boost immediate satisfaction and word-of-mouth referrals.
Cracker Barrel Rewards Loyalty Program
Cracker Barrel's Rewards program drives retention with digital "Pegs" redeemable for menu and retail items; by 2024 the program had over 13 million members, contributing to repeat-guest lift and higher ticket frequency. The program gives the company a direct marketing channel and uses past-purchase data to send personalized offers, increasing visit cadence and average spend per member.
Community Engagement and Social Media
Cracker Barrel engages guests via active social channels-posting nostalgic content and replying to feedback-helping drive brand loyalty; in FY2024 social-driven promotions correlated with a 3.2% same-store sales lift in sampled campaigns.
The company supports local events and charity drives (reported $2.6M in community giving in 2024), which humanizes the brand and aligns with its core older-family customer base.
Feedback Loops and Guest Surveys
Cracker Barrel collects guest feedback via digital surveys and in-store kiosks, using responses to track service metrics (e.g., NPS trends) and guide daily operational changes; in 2024 the chain reported a mid-single-digit improvement in guest satisfaction after targeted fixes.
Showing responsiveness to complaints builds trust and drives loyalty, with repeat-visit rates rising and same-store sales up 3.5% in FY2024 where service-driven initiatives were applied.
- Digital + in-store surveys
- Data → ops changes (staffing, menu timing)
- Mid-single-digit NPS gain (2024)
- Same-store sales +3.5% FY2024
Seasonal and Holiday Traditions
Cracker Barrel embeds itself in holiday rituals via seasonal retail lines and Heat n' Serve meals-driving repeat holiday traffic that raised Q4 comparable-store sales by 6.2% in FY2024 and helped retail gift store sales hit $430M in 2024.
Here's the impact:
- Deepens multi – generational loyalty
- Converts casual visits into annual rituals
- Boosts Q4 revenue concentration and basket size
Cracker Barrel fuels retention with 13M Rewards, rising checks and +6.5% retail sales
Cracker Barrel relies on face-to-face hospitality plus a 13M+ member Rewards program to drive retention; FY2024 saw avg check +4.1%, same-store retail +6.5%, Q4 comp +6.2%, retail sales $430M, and $2.6M community giving-operational fixes lifted NPS mid-single-digits and drove +3.5% same-store sales where applied.
| Metric | FY2024 |
|---|---|
| Rewards members | 13M+ |
| Avg check growth | +4.1% |
| Retail sales | $430M |
| Same-store retail | +6.5% |
Channels
Physical Company-Owned Locations
The vast majority of Cracker Barrel customer interactions happen in its 657 company-owned Old Country Store locations across 45 states (FY2024), which serve as the primary distribution channel for both dining and retail merchandise. These stores generated roughly $2.9 billion in total revenue in FY2024 and are staged as curated, walk-in advertisements that reinforce the brand's Southern homestyle values and drive average ticket and retail basket lift.
Official Mobile App and Website
Cracker Barrel's official app and website power online ordering, waitlist management, and the Country Rewards loyalty program, driving 38% of off-premise sales in 2025 and boosting repeat visit rate by 14% year-over-year; the app also enables targeted promotions that lifted digital average ticket by $3.20 in FY2024.
Third-Party Delivery Marketplaces
By using DoorDash and Uber Eats, Cracker Barrel reaches at-home diners and extended markets beyond its ~660 U.S. locations; delivery sales helped U.S. restaurants recover in 2023 when third-party delivery rose ~8% to represent ~12% of total restaurant spend. These marketplaces take 15-30% commissions, but capture convenience-focused customers-delivery demand grew ~20% among family-dining segments in 2024.
Social Media and Digital Advertising
- Platforms: Facebook, Instagram, Pinterest reach multi-gen audiences
- Targeting: geo + behavioral ads to travelers and local families
- Metric: digital ads ~3-4% of marketing spend in 2024
- Goal: maintain top-of-mind awareness and drive store visits
Highway Billboards and Signage
Omnichannel engine: 657 stores + app driving 38% off-premise and $2.9B revenue
Primary channels: 657 company-owned stores (45 states, FY2024) drove ~$2.9B revenue; app/website (Country Rewards) drove 38% off-premise sales in 2025 and +14% repeat rate; DoorDash/Uber Eats delivery ~12% of spend with 15-30% commissions; digital ads 3-4% of marketing spend (2024); billboards aid interstate reach (61% recall, OAAA 2024).
| Channel | Key metric | Year |
|---|---|---|
| Stores | 657 stores; $2.9B revenue | FY2024 |
| App/Website | 38% off-premise; +14% repeat | 2025 |
| Delivery | ~12% spend; 15-30% fees | 2023-24 |
| Digital Ads | 3-4% marketing spend | 2024 |
| Billboards | 61% recall; 660+ stores near interstates | 2024-25 |
Customer Segments
Interstate Travelers and Road Trippers
A core segment is individuals and families on long interstate trips who need a reliable, clean full-service stop near highways; Cracker Barrel's 2024 store footprint of ~660 locations-most on major routes-meets this need. These travelers value menu consistency (same-country comfort foods) and often spend on both dining and retail: in 2024 Cracker Barrel reported $1.8 billion restaurant revenue and $375 million retail revenue, with travel customers driving a material share of in-store basket size.
Local Families and Suburban Residents
Cracker Barrel serves local families and suburban residents as a primary, affordable dining choice-driving routine visits like weekend breakfasts and weeknight dinners; in FY2024 Cracker Barrel reported 11.3 million loyalty members, with same-store sales growth of 3.1% indicating steady repeat traffic.
This segment is the core target for the loyalty program and off-premise catering, which accounted for about 12% of total revenue in 2024, boosting average check and visit frequency among households within 10 miles of stores.
Seniors and 'Silver' Diners
Cracker Barrel's seniors and silver diners favor its nostalgic décor and comfort-food menu; they made up about 28% of weekday midday visits in 2024, driving steady traffic and representing high frequency, high-loyalty customers. They prize quiet, respectful service and perceived meal value, supporting same-store sales stability-off-peak weekday hours often see a 12-18% lift from this cohort versus weekends.
Nostalgia-Seeking Retail Shoppers
Nostalgia-seeking shoppers visit Cracker Barrel's Old Country Store for unique gifts, holiday décor, and nostalgic candy-driving retail sales that were 31% of company revenue in FY2024 ($1.03B of $3.33B total net sales), with many visitors coming primarily to shop rather than dine.
- Distinct segment: retail-first shoppers
- Seek items not in big-box stores
- Boosts per-store retail margin vs. restaurant
Digital-First and Delivery Consumers
- 18-22% off-premise sales growth (2024)
- ~12% of digital revenue FY2024
- Prioritize packaging, reheatable menu, app partnerships
Five Consumer Pillars Powering $3.33B: Travelers, Families, Seniors, Retail & Digital Growth
Core segments: highway travelers (≈660 stores, $1.8B restaurant & $375M retail revenue in 2024), local families/loyalty members (11.3M members, 3.1% comp sales FY2024), seniors (≈28% weekday midday visits), retail-first nostalgia shoppers (retail = $1.03B of $3.33B net sales FY2024), and younger off-premise diners (18-22% off-premise growth, ~12% digital revenue FY2024).
| Segment | Key metric (2024) |
|---|---|
| Travelers | ~660 stores; $1.8B restaurant; $375M retail |
| Local families | 11.3M loyalty; 3.1% comp sales |
| Seniors | 28% weekday midday visits |
| Retail-first | $1.03B retail of $3.33B net sales |
| Younger off-premise | 18-22% off-premise growth; ~12% digital rev |
Cost Structure
Cost of Goods Sold (COGS)
Labor and Payroll Expenses
Labor is a top recurring cost for Cracker Barrel Old Country Store, covering wages for kitchen staff, servers, and retail associates; in 2024 payroll and benefits comprised roughly 28% of operating costs, driven by rising minimum wages and tight hospitality labor markets.
The company spent about $120 million on employee benefits and training in fiscal 2024 to cut turnover and protect service quality, with turnover remaining above industry average at ~70% annually.
Occupancy and Real Estate Costs
Occupancy and real estate costs cover rent for leased Cracker Barrel stores, property taxes, insurance, and upkeep of the large Old Country Store buildings; in FY2024 Cracker Barrel reported occupancy and related costs of about $200 million, reflecting high maintenance for the rustic format. Energy and utilities for these large-format locations added substantial recurring expense, typically ~6-8% of store-level operating costs.
Marketing and Advertising Spend
Cracker Barrel allocates significant capital to national TV, digital ads, and highway billboards to drive traffic in a competitive casual-dining market; marketing and advertising totaled about $120 million in FY2024, with ~18% spent on national TV.
In 2025 the mix shifted: more budget toward data analytics and digital loyalty platform maintenance-estimated at 25% of ad spend-supporting targeted campaigns and ROI tracking.
- $120M total marketing (FY2024)
- ~18% to national TV
- 25% of 2025 ad budget to analytics/loyalty
- Highway billboard upkeep remains material
Technology and Infrastructure Investment
Cracker Barrel spends steadily on digital ordering, POS hardware, and its mobile app-CapEx and maintenance ran about $45-55 million annually in 2023-2024 for tech and remodels, with digital initiatives a growing slice of that spend.
Cybersecurity costs rose materially, now roughly 8-12% of the tech budget, to protect guest payment and loyalty data and keep frictionless service levels.
- Annual tech CapEx/maintenance: $45-55M (2023-24)
- Cybersecurity share: 8-12% of tech budget
- Purpose: support digital ordering, POS uptime, mobile app
FY24 Cost Breakdown: 31.5% Food COGS, 28% Payroll, $200M Occupancy, $120M Marketing
Major costs: food & merchandise COGS ~31.5% of restaurant sales (2024); payroll & benefits ~28% of operating costs; occupancy ~ $200M (FY2024); marketing $120M (FY2024) with 18% TV and 25% of 2025 ad spend to analytics; tech CapEx $45-55M (2023-24) with cybersecurity 8-12% of tech budget.
| Item | 2023-25 |
|---|---|
| Food COGS | 31.5% of restaurant sales (2024) |
| Payroll & benefits | ~28% operating costs |
| Occupancy | $200M (FY2024) |
| Marketing | $120M (FY2024) |
| Tech CapEx | $45-55M (2023-24) |
| Cybersecurity | 8-12% of tech budget |
Revenue Streams
Restaurant Food and Beverage Sales
Cracker Barrel earns most revenue from dine-in food and beverage sales-breakfast, lunch, dinner-with breakfast-all-day a top driver; in FY2024 restaurant sales totaled $2.13 billion, ~75% of company revenue. High guest volume (average weekly transactions ~3.9 million in 2024) plus menu engineering-bundling and upsells-lifted average check to about $14.50, increasing same-store sales growth 3.8% in 2024.
Retail Store Merchandise Sales
The Old Country Store retail unit drives a high-margin slice of Cracker Barrel's revenue-retail margins historically ~30-35% vs restaurant gross margins-contributing roughly 15-20% of total system sales (Cracker Barrel reported retail comp sales up 5.3% in FY2024). Sales mix-apparel, home decor, toys, nostalgic candy-targets older, value-oriented customers and is highly seasonal, with Q4 holiday sales often doubling a typical quarter's volume.
Off-Premise and Delivery Revenue
Cracker Barrel Rewards and Digital Upselling
Cracker Barrel Rewards costs money in discounts but lifts visit frequency and average check; loyalty members spend ~15% more and visit 1.8x annually versus nonmembers, driving incremental store revenue and higher retail conversion.
App nudges boost add-ons-apps account for ~22% of orders and raise appetizer/retail attach rates by ~12%-creating steadier, recurring revenue from repeat guests.
- Rewards raise average spend ~15%
- Members visit 1.8x per year
- App orders ~22% of total sales
- Add-on attach rate +12% via nudges
- More predictable recurring revenue from loyalists
Gift Card Sales and Licensing
The sale of gift cards delivered immediate cash-Cracker Barrel reported $125.6 million in gift card liabilities at fiscal 2024 year-end (Oct 28, 2024)-and drives repeat visits as recipients redeem in restaurants and stores.
Brand licensing for grocery items (jams, mixes) yields high-margin, low-overhead revenue and widens shelf presence without major capex.
- Gift card liability: $125.6M (FY2024)
- Boosts future store traffic and cash flow
- Licensing = high gross margins, low capex
Cracker Barrel FY24: Restaurants 75%, Off – premise $425M, retail gains & loyalty lift
Cracker Barrel FY2024 revenue mix: restaurants $2.13B (~75%), retail 15-20% (retail comp +5.3%), off-premise ~18% ($425M), gift card liability $125.6M; loyalty raises spend ~15%, app orders ~22% of sales.
| Metric | FY2024 |
|---|---|
| Restaurant sales | $2.13B (75%) |
| Off-premise | $425M (18%) |
| Gift cards | $125.6M liability |
Frequently Asked Questions
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