{"product_id":"asics-business-model-canvas","title":"Asics Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsics Business Model Canvas: Clear, Actionable Insight for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Asics with a focused Business Model Canvas-revealing how its performance-led footwear and apparel, channel mix, and global partnerships support value creation, revenue generation, and brand loyalty; designed for investors, consultants, and founders who need practical clarity. Download the full editable Word \u0026amp; Excel canvas to review every block-value proposition, customer segments, revenue streams, and cost structure-and benchmark or plan with greater confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Manufacturing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsics partners with specialized factories across Vietnam, Indonesia, and Thailand, producing ~65% of its footwear volume and enabling unit costs 8-12% lower than regional peers while preserving scale for 2025-26 product launches.\u003c\/p\u003e\n\u003cp\u003eAll partners meet Asics' 2026 sustainability targets-30% reduction in CO2 per pair and audited living wage compliance-allowing rapid roll-out of advanced carbon-plate shoes with 40% faster time-to-market versus in-house trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Athletes and Sports Federations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndorsement deals with elite marathoners, tennis pros, and Olympic committees give ASICS product validation and visibility-ASICS reported €3.6B revenue in FY2024, with pro-athlete-led ranges driving ~18% of performance sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partners run wear-tests at the ASICS Institute of Sport Science to refine tech; podiums (e.g., 2024 Olympics\/Worlds medals) act as primary marketing, boosting model sell-through by ~22% in event quarters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Retailers and Wholesale Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcollaborations with premium sporting-goods chains and independent running shops ensure asics reaches its athletic core in reported retail partner-driven sales of roughly billion total revenue. these partners get specialized training for gait analysis technical advice wholesale channels remain critical-wholesale accounted north america europe footwear volume fy2024.\u003e\n\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Technology Integrators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with wearable firms and health platforms let ASICS sync shoe performance data into its digital ecosystem, boosting user retention and enabling cross‑platform wellness features; ASICS reported 15% YoY growth in its digital users to ~2.3M in 2024, driven partly by integrations with companies like Garmin and Strava.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeamless data sync into ASICS apps\u003c\/li\u003e\n\u003cli\u003ePerformance metrics feed wellness platforms\u003c\/li\u003e\n\u003cli\u003eDrives digital user growth: +15% to 2.3M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Material Science Research Groups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eASICS partners with chemical firms and research institutes on joint ventures to scale bio-based and recycled midsoles and uppers, targeting a 50% share of recycled\/bio materials in key product lines by 2030 to meet its net-zero-by-2050 pledge.\u003c\/p\u003e\n\u003cp\u003eThese alliances fund circular-economy pilots (closed-loop takeback, 30% reduced waste in trials) and co-develop polymers that cut cradle-to-gate CO2 by ~40% versus conventional materials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJoint ventures with chem firms and institutes\u003c\/li\u003e\n\u003cli\u003eTarget: 50% recycled\/bio materials in core lines by 2030\u003c\/li\u003e\n\u003cli\u003eNet-zero emissions goal by 2050\u003c\/li\u003e\n\u003cli\u003eClosed-loop pilots: ~30% waste reduction\u003c\/li\u003e\n\u003cli\u003eDeveloped polymers: ~40% lower cradle-to-gate CO2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS cuts costs via SE Asia, boosts digital\/users and targets big 2026\/2030 sustainability gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS leverages manufacturing partners in Vietnam\/Indonesia\/Thailand (~65% volume) to cut unit costs 8-12% and meet 2026 sustainability targets (30% CO2 reduction, living wage audits); athlete endorsements drove ~18% of performance sales and event quarters saw +22% sell‑through; digital and wearable integrations grew users +15% to 2.3M in 2024; JV with chem firms targets 50% recycled\/bio materials by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear volume from SE Asia\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cost advantage\u003c\/td\u003e\n\u003ctd\u003e8-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e€3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance sales from pros\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users (2024)\u003c\/td\u003e\n\u003ctd\u003e2.3M (+15% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2026 CO2 target\u003c\/td\u003e\n\u003ctd\u003e-30% per pair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2030 materials target\u003c\/td\u003e\n\u003ctd\u003e50% recycled\/bio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Asics detailing customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams, reflecting real-world operations and strategic plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of ASICS' business model with editable cells to quickly pinpoint value drivers, cost structure, and distribution strategies as a fast pain-point reliever for strategy alignment and cross-team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Research and Development at ISS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Institute of Sport Science (ISS) in Kobe leads ASICS R\u0026amp;D, running 120+ biomechanical studies yearly and developing materials that cut impact force by up to 15% and boost energy return by ~8% in lab tests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Marketing and Sponsorship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsics runs the Sound Mind Sound Body campaign linking exercise to mental health, reaching 12m+ users via 2024 digital activations and a €18m global media spend in FY2024 to boost engagement.\u003c\/p\u003e\n\u003cp\u003eThe team manages 150+ athlete contracts and sponsors 25 marathons worldwide (including Tokyo and Berlin), using authentic performance messaging to defend against lifestyle brands and drive 6% YoY growth in performance category sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Lifecycle Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesigners at Asics balance global style and sport function to produce seasonal footwear and apparel, using trend data and biomechanics to drive sketches to final production; Asics reported 2024 product development and sourcing costs at ¥104.2bn, reflecting this discipline. Efficient lifecycle management-SKU rationalization and JIT planning-helped cut inventory days from 162 in FY2022 to 141 in FY2024, lowering markdowns and waste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAsics manages a global supplier and distributor network to ensure on-time delivery, with logistics teams reducing geopolitical and shipping risks while cutting lead times-Asics reported inventory turnover of 3.6x and logistics costs roughly 6% of revenue in FY2024 (ended March 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal supplier oversight: reduces stockouts\u003c\/li\u003e\n\u003cli\u003eRisk mitigation: rerouting, nearshoring\u003c\/li\u003e\n\u003cli\u003eSpeed improvements: faster DCs, 3.6x turnover\u003c\/li\u003e\n\u003cli\u003eCost focus: logistics ≈6% of revenue (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystem Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining OneASICS and Runkeeper drives digital engagement; OneASICS had \u0026gt;10m members globally by FY2024 and Runkeeper 5m actives, boosting retention through personalized training and community features.\u003c\/p\u003e\n\u003cp\u003eThese platforms generate purchase and usage data that informed ASICS' 2024 product launches and supported a 6% YoY e-commerce revenue rise in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOneASICS: \u0026gt;10m members (FY2024)\u003c\/li\u003e\n\u003cli\u003eRunkeeper: ~5m active users\u003c\/li\u003e\n\u003cli\u003eE-commerce revenue growth: +6% YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003eFocus: personalization, community, consumer insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS: 120+ ISS studies\/year, tech cuts impact 15%, OneASICS 10M+, ¥104.2bn costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eISS Kobe runs 120+ biomech studies\/year; materials cut impact force up to 15% and raise energy return ~8%; 150+ athlete contracts; 25 marathons sponsored; product\/dev sourcing costs ¥104.2bn (FY2024); inventory days 141 (FY2024); turnover 3.6x; logistics ≈6% of revenue; OneASICS \u0026gt;10m, Runkeeper ~5m; e‑commerce +6% YoY (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eISS studies\/year\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImpact reduction\u003c\/td\u003e\n\u003ctd\u003eup to 15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy return\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAthlete contracts\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarathons sponsored\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct \u0026amp; sourcing costs\u003c\/td\u003e\n\u003ctd\u003e¥104.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e141 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e3.6x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e≈6% revenue (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOneASICS members\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;10m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRunkeeper active users\u003c\/td\u003e\n\u003ctd\u003e~5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e+6% YoY (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you see here is the actual document you'll receive after purchase-not a mockup or sample-and reflects the same structure, content, and design of the final file.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you'll instantly download this exact canvas in editable formats, ready for presentation, analysis, or customization without any changes or omissions.\u003c\/p\u003e\n\u003cp\u003eWe provide full transparency: what you view now is the live deliverable, complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Footwear Technologies and Patents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eASICS' proprietary IP-GEL cushioning, FlyteFoam midsole, and Guidance Line sole tech-are core assets; GEL and FlyteFoam underpin ~35% of running-shoe sales and support a 2024 gross margin premium of ~4-6 percentage points over mass-market peers. These patented innovations drive high-performance credentials and ASICS enforces them through active litigation and a patent portfolio of 200+ filings to protect its premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe ASICS Institute of Sport Science\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ASICS Institute of Sport Science in Kobe houses over 120 motion-capture cameras, 30+ force plates, and a 100m indoor track, plus 85 researchers and clinicians; this physical and intellectual asset is hard to copy and generated \u0026gt;4,500 test reports in 2024 that underpin ASICS's technical claims and informed R\u0026amp;D spend of ¥18.2bn (FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Equity and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe ASICS and Onitsuka Tiger names carry over 75 years of heritage and consumer trust, enabling premium pricing and repeat purchase rates-ASICS reported a 12% gross margin premium in FY2024 versus peers and brand-led products drove ~38% of global sales in 2024. This brand equity boosts loyalty across regions and is especially valuable in the lifestyle segment, where retro Onitsuka Tiger styles lifted APAC lifestyle sales by ~22% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAsics maintains a robust global network of 14 regional headquarters, 120+ warehouses, and roughly 430 flagship stores (FY2024 revenue ¥487.5 billion \/ US$3.3 billion), ensuring broad product availability across mature and emerging markets.\u003c\/p\u003e\n\u003cp\u003eThe physical footprint is tightly integrated with e-commerce-online sales accounted for ~26% of revenue in 2024-supporting an omni-channel model that speeds fulfillment and improves inventory turns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14 regional HQs\u003c\/li\u003e\n\u003cli\u003e120+ warehouses\u003c\/li\u003e\n\u003cli\u003e≈430 flagship stores\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ¥487.5B (US$3.3B)\u003c\/li\u003e\n\u003cli\u003eOnline ~26% of sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Data and Digital Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAsics' OneASICS loyalty program and apps collect behavioral and purchase data from over 10 million members (2025), enabling highly targeted marketing and product recommendations that lift conversion rates-OneASICS reportedly boosts repeat-purchase rate by ~18%.\u003c\/p\u003e\n\u003cp\u003eGranular user insights let Asics forecast trends, optimize inventory, and personalize launches, supporting digital revenue growth (e-commerce ~23% of group sales in FY2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10M+ OneASICS members (2025)\u003c\/li\u003e\n\u003cli\u003e+18% repeat-purchase from personalization\u003c\/li\u003e\n\u003cli\u003eE-commerce ≈23% of sales FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS: R\u0026amp;D-led premium brand-¥18.2bn R\u0026amp;D, 200+ patents, ¥487.5bn rev, 10M members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS' patented GEL, FlyteFoam, and Guidance Line, 200+ filings, and ¥18.2bn R\u0026amp;D (FY2024) plus the Kobe Institute (85 staff) drive product premium; brand heritage (75+ years) and OneASICS (10M+ members, +18% repeat) support omni-channel reach-14 HQs, 120+ warehouses, ≈430 flagships; FY2024 revenue ¥487.5bn (US$3.3bn), online ~26%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D FY2024\u003c\/td\u003e\n\u003ctd\u003e¥18.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatent filings\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOneASICS\u003c\/td\u003e\n\u003ctd\u003e10M+ members\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 rev\u003c\/td\u003e\n\u003ctd\u003e¥487.5bn (US$3.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales 2024\u003c\/td\u003e\n\u003ctd\u003e~26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Engineering for Injury Prevention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eASICS engineers shoes with lab-validated biomechanics for max stability and shock absorption, lowering impact forces by up to 22% in gait studies and cutting common running-injury rates in trial cohorts by ~15% (2024 sports-medicine meta-analysis); this precision appeals to serious runners-core customers who drove 2024 performance-running segment sales to ¥120bn and value physical longevity over low-cost options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHolistic Wellness through Sound Mind Sound Body\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsics pivots to Holistic Wellness-Sound Mind Sound Body-by foregrounding exercise's mental-health benefits; 2024 Nielsen data shows 62% of global consumers rate stress relief a primary motive for exercise, and Asics' 2023 wellness-focused launches contributed to a 7.4% rise in direct-to-consumer revenue, tying performance gear to emotional balance and expanding its lifestyle market beyond pure athletic performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Gear for Niche Athletic Disciplines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsics supplies market-leading technical gear for tennis, volleyball, and wrestling, capturing specialty segments that drove roughly 12% of its global footwear and apparel revenue in FY2024 (¥220bn of ¥1.83trn total). By focusing on sport-specific features-court-grip midsoles, high-impact padding, and tailored ankle support-Asics wins trust in dedicated communities and boosts repeat purchase rates and premium pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Quality and Long Term Durability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAsics uses high-grade materials (e.g., GEL cushioning, AHAR rubber) so shoes survive intense, long-distance training; third-party tests show 15-25% longer outsole wear versus mid-market peers as of 2024.\u003c\/p\u003e\n\u003cp\u003eThat durability builds perception of reliability, supporting premium pricing-Asics reported a 2024 average selling price ~¥12,300 (¥=JPY), up 6% year-over-year, with higher-margin running lines driving gross margin gains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15-25% longer outsole wear vs peers\u003c\/li\u003e\n\u003cli\u003e2024 ASP ~¥12,300 (+6% YoY)\u003c\/li\u003e\n\u003cli\u003ePremium lines lift gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Coaching and Community Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cppurchasing asics gear grants access to a digital ecosystem-personalized training plans and community features-boosting lifetime value by supporting users across the whole fitness journey not just at purchase reported connected-app grew yoy million increasing repeat rates average order value.\u003e\n\n\u003cpthe hardware-software link smart shoes app raises stickiness: connected customers show higher retention and spent more annually in so integration turns products into ongoing revenue drivers.\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEntry with purchase: app + community access\u003c\/li\u003e\n\u003cli\u003e4.3M connected users (2024), +38% YoY\u003c\/li\u003e\n\u003cli\u003e2x retention for connected customers\u003c\/li\u003e\n\u003cli\u003eConnected users spend ~22% more annually (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/ppurchasing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS: ¥120B in performance sales, higher ASP and 4.3M connected users fueling growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS sells lab-backed, durable performance shoes (GEL, AHAR) that reduce impact and cut injury rates, driving ¥120bn performance-running sales in 2024 and a 2024 ASP ~¥12,300 (+6% YoY); pivot to wellness lifted DTC revenue 7.4% and grew connected app users to 4.3M (+38% YoY) with 2x retention and ~22% higher spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance sales\u003c\/td\u003e\n\u003ctd\u003e¥120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP\u003c\/td\u003e\n\u003ctd\u003e¥12,300 (+6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected users\u003c\/td\u003e\n\u003ctd\u003e4.3M (+38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected spend\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneASICS Loyalty and Membership Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneASICS loyalty offers early access to drops, birthday rewards and free shipping, driving repeat purchases; in 2024 ASICS reported 4.2 million loyalty members globally and said members spend ~35% more annually than non-members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement through Running Clubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsics sponsors thousands of local running clubs and 2024 community races globally, reaching an estimated 1.2 million participants and driving brand affinity; these grassroots programs raise club member NPS by ~8 points on average and support $150m in ancillary product sales tied to event activations in FY2024. Physical touchpoints at marathons and group runs solidify Asics's authentic athletic identity and deepen emotional loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Digital Interaction via Fitness Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cprunkeeper and asics studio use individual metrics cadence heart rate to deliver tailored coaching training plans with reporting over million combined app downloads by runkeeper averaging monthly active users in this constant digital presence-via personalized push notifications achievement badges-boosts daily engagement higher dau vs industry average ties into product ecosystem.\u003e\n\u003c\/prunkeeper\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpert Consultation in Flagship Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn Asics flagship stores, trained staff perform gait analysis and give personalized shoe fits, cutting return rates-store trials show returns drop ~30% versus online-only purchases (Asics retail data 2024).\u003c\/p\u003e\n\u003cp\u003eThis high-touch service raises NPS (net promoter score) by 8 points and reinforces Asics as a technical running brand, driving higher AOV (average order value) - flagship AOV up ~22% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGait analysis: personalized fit\u003c\/li\u003e\n\u003cli\u003eReturns down ~30% (2024)\u003c\/li\u003e\n\u003cli\u003eNPS +8 points (2024)\u003c\/li\u003e\n\u003cli\u003eAOV +22% in flagships (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Athlete Driven Storytelling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eASICS uses athlete-led storytelling and community profiles to humanize the brand and boost engagement; campaigns like Sound Mind Sound Body drove a 22% YoY Instagram engagement lift in 2024 and helped user-generated posts grow 35%.\u003c\/p\u003e\n\u003cp\u003eInteractive challenges and share prompts push users to publish their own journeys, increasing retention and driving a measurable 3.8% uplift in e-commerce conversion during campaign periods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% YoY IG engagement lift (2024)\u003c\/li\u003e\n\u003cli\u003e35% rise in user-generated posts\u003c\/li\u003e\n\u003cli\u003e3.8% conversion uplift during campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS ecosystem fuels repeat purchases: 4.2M members, 10M apps, +35% spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS blends OneASICS loyalty (4.2M members, +35% spend), 10M+ app downloads (Runkeeper\/Studio), grassroots events (1.2M participants, $150M ancillary sales) and flagship gait analysis (returns -30%, AOV +22%, NPS +8) to drive repeat purchases, engagement and conversion (+3.8% during campaigns).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember spend lift\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads\u003c\/td\u003e\n\u003ctd\u003e10M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvent participants\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary sales\u003c\/td\u003e\n\u003ctd\u003e$150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns (flagship)\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship AOV\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS lift\u003c\/td\u003e\n\u003ctd\u003e+8 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampaign conversion lift\u003c\/td\u003e\n\u003ctd\u003e+3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe official ASICS website and mobile app are the primary channel for the full product range and exclusive limited editions, driving higher gross margins (online retail margins ~28% vs wholesale ~12% in FY2024) and full control of brand experience.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, DTC e-commerce is ASICS fastest-growing distribution segment, up ~22% YoY and representing ~18% of global sales, reducing reliance on wholesale and improving data-driven customer lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Flagship and Brand Concept Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal flagship and brand concept stores in metros like Tokyo, New York, and London showcase ASICS' latest innovations in immersive retail; in 2024 ASICS reported retail channels drove ~28% of ¥442.2bn (about ¥123.8bn) revenue, underscoring store impact.\u003c\/p\u003e\n\u003cp\u003eThese locations act as marketing hubs for brand heritage and tech-offering gait analysis, custom fittings, and events-that lift conversion and average transaction values, with flagship stores often exceeding company store average sales by 30-40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party Specialized Sporting Goods Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cppartnerships with major retailers like foot locker and specialized running shops in key markets expanded asics physical reach driving roughly of global retail sales fy2024 to march maintaining strong retailer relations secures premium shelf space higher sell-through which lifted wholesale price realization by an estimated so these channels remain critical for consumers who compare brands one location.\u003e\n\u003c\/ppartnerships\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Applications and Digital Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Runkeeper app embeds Asics into workouts, serving as a service channel that in 2024 had over 50M downloads globally and drove an estimated $120M in direct product referrals for Asics in 2023.\u003c\/p\u003e\n\u003cp\u003eIt promotes new shoes and digital services to active users, converting in-app engagement-average session length ~8 minutes-into retail sales and closing the loop between digital interaction and physical purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50M+ downloads (2024)\u003c\/li\u003e\n\u003cli\u003e$120M referral-driven sales (2023)\u003c\/li\u003e\n\u003cli\u003eAvg session 8 min; high conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Distribution to Regional Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn markets where direct retail isn't optimal, Asics uses local wholesale distributors to handle cultural, regulatory, and inventory needs, enabling faster entry and reducing capex; in 2024 wholesale accounted for ~28% of group revenue (¥170bn of ¥610bn) helping scale in APAC emerging markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal distributors manage compliance and stock\u003c\/li\u003e\n\u003cli\u003eWholesale drove ~28% revenue in 2024 (¥170bn)\u003c\/li\u003e\n\u003cli\u003eEnables rapid scale in emerging athletic markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDTC surges to 18% with 28% online margins; Runkeeper fuels $120M referrals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDTC e‑commerce grew ~22% YoY to ~18% of sales (late 2025), online margins ~28% vs wholesale ~12% (FY2024); flagships\/retail ~28% of ¥442.2bn (~¥123.8bn) in 2024; wholesale ~28% of group revenue (¥170bn of ¥610bn, 2024); Runkeeper 50M+ downloads (2024) and ~$120M referral sales (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC e‑commerce\u003c\/td\u003e\n\u003ctd\u003eShare \/ YoY\u003c\/td\u003e\n\u003ctd\u003e~18% \/ +22% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline margin\u003c\/td\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003eShare \/ margin\u003c\/td\u003e\n\u003ctd\u003e~28% (¥170bn of ¥610bn, 2024) \/ ~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail (flagships)\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e~28% of ¥442.2bn (~¥123.8bn, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRunkeeper\u003c\/td\u003e\n\u003ctd\u003eEngagement \/ referrals\u003c\/td\u003e\n\u003ctd\u003e50M+ downloads (2024) \/ ~$120M referrals (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive and Professional Athletes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompetitive and professional athletes-Olympic, World Championship, and elite marathoners-demand top-tier technical footwear and apparel; they represent ~5-8% of ASICS' premium buyer base but drive R\u0026amp;D priorities at the Institute of Sport Science, where ASICS invested ¥15.6 billion (≈$114m) in 2023 for performance tech. These early adopters act as high-impact ambassadors, accelerating product uptake and validating innovations that later scale to mass-market lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Marathon and Road Runners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSerious hobbyist marathon and road runners, who run 30-70+ km weekly and account for roughly 20-25% of ASICS' footwear revenue, form the core base; they spend $120-220 per shoe and choose models for performance, injury prevention, and durability over fashion. They show high model loyalty-repeat purchase rates near 40%-preferring biomechanically matched models like the GEL-Nimbus and Metaspeed series.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Fashion Conscious Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLifestyle and fashion-conscious consumers buy Onitsuka Tiger and ASICS SportStyle for retro design and heritage; in 2024 ASICS' lifestyle segment grew ~12% and represented roughly 18% of group revenue (~¥121bn or $820m), driven by streetwear trends and collaborations with brands like Kiko Kostadinov and Marni, with most purchases for daily wear not high-performance sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSchool and Team Sport Participants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstudents and amateur athletes in volleyball tennis wrestling demand sport-specific footwear for support injury prevention asics-with athletic-shoe revenues of about billion strong market share performance lines-remains the preferred brand teams schools.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eFocus: students, amateur teams\u003c\/li\u003e\u003cli\u003eNeed: sport-specific support, durability\u003c\/li\u003e\u003cli\u003eAsics edge: category dominance, R\u0026amp;D in GEL tech\u003c\/li\u003e\u003cli\u003eMarket signal: school\/team bulk purchases up ~6% in 2023\u003c\/li\u003e\n\u003c\/pstudents\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWellness Oriented General Fitness Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWellness-oriented fitness enthusiasts pursue varied activities for health and mental well-being and are drawn to ASICS's Sound Mind Sound Body philosophy; they drive demand for versatile, comfortable apparel and entry-level performance shoes, which accounted for about 28% of ASICS's 2024 apparel and footwear sales (¥250bn of ¥900bn) per company reports.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBroad age 25-54, urban\u003c\/li\u003e\n\u003cli\u003eBuy frequency: 2-4 items\/yr\u003c\/li\u003e\n\u003cli\u003eTargeted revenue: ~¥70bn (2025 plan)\u003c\/li\u003e\n\u003cli\u003ePrefers comfort, sustainability labels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Segments: Elites to Wellness-Key Revenue, Spend \u0026amp; Repeat Metrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompetitive elites (5-8% revenue; R\u0026amp;D spend ¥15.6bn\/2023), serious hobbyists (20-25% footwear revenue; repeat purchases ~40%; avg spend $120-220), lifestyle buyers (18% group revenue; ¥121bn\/2024), students\/amateur teams (strong school bulk +6%\/2023; athletic footwear ¥495bn\/2024), wellness users (28% apparel+footwear; ¥250bn\/2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e% Rev\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2023 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eElites\u003c\/td\u003e\n\u003ctd\u003e5-8%\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e¥15.6bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHobbyists\u003c\/td\u003e\n\u003ctd\u003e20-25%\u003c\/td\u003e\n\u003ctd\u003eRepeat rate \/ price\u003c\/td\u003e\n\u003ctd\u003e~40% \/ $120-220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifestyle\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e¥121bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudents\/Teams\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eAthletic footwear\u003c\/td\u003e\n\u003ctd\u003e¥495bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness\u003c\/td\u003e\n\u003ctd\u003e28% (apparel+foot)\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e¥250bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Raw Material Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for Asics is footwear and apparel production-sourcing high-tech foams, engineered knits, and performance textiles-accounting for roughly 48-55% of COGS in FY2024 (Asics annual report 2024). Costs swing with TPU\/foam and cotton price moves and wage rates in Vietnam and Indonesia, where ~70% of volumes are made; switching to recycled\/sustainable inputs raised unit costs by an estimated 3-7% in pilot lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch Development and Innovation Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsics allocates significant capital to its Institute of Sport Science-about ¥18-22 billion annually in R\u0026amp;D through FY2024 (≈$130-160M), covering specialized researcher salaries and upkeep of advanced testing rigs like motion-capture labs and climate chambers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing Endorsements and Brand Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsics spends heavily on global advertising and athlete sponsorships-marketing and endorsement costs were about ¥38.5 billion (¥) in FY2024, roughly 9% of operating expenses, sustaining premium positioning vs Nike and Adidas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics Warehousing and Distribution Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLogistics costs cover shipping from Asian factories to 2025 global markets and running ~60+ ASICS-owned and third-party warehouses; FY2024 shipping and distribution expenses were ¥78.4bn (about $520m), up 9% year-on-year as fuel rose and routes shifted.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncludes 3PL fees and in-house DC ops\u003c\/li\u003e\n\u003cli\u003eFY2024 shipping\/distribution ¥78.4bn (~$520m)\u003c\/li\u003e\n\u003cli\u003eFuel\/power volatility drove ~9% cost rise YoY\u003c\/li\u003e\n\u003cli\u003eGeopolitical shifts lengthen lanes, add surge premiums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersonnel and administrative expenses for Asics cover salaries, benefits, and training for ~11,000 employees (FY2024), plus costs for global offices, R\u0026amp;D centers, and \u0026gt;900 retail stores; payroll and benefits were roughly ¥110 billion (≈USD 740M) in FY2024.\u003c\/p\u003e\n\u003cp\u003eIT and digital platform maintenance, including e‑commerce and ERP, added ~¥12 billion (≈USD 80M) in FY2024, reflecting higher cloud and cybersecurity spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~11,000 employees (FY2024)\u003c\/li\u003e\n\u003cli\u003ePayroll \u0026amp; benefits ≈¥110B \/ USD 740M (FY2024)\u003c\/li\u003e\n\u003cli\u003eRetail stores \u0026gt;900 worldwide\u003c\/li\u003e\n\u003cli\u003eIT\/digital ≈¥12B \/ USD 80M (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY2024 Cost Breakdown: Manufacturing, Payroll \u0026amp; Shipping Drive Major Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore costs: manufacturing 48-55% of COGS (70% volume in Vietnam\/Indonesia; recycled inputs +3-7% unit cost); R\u0026amp;D ¥18-22bn (≈$130-160M); marketing\/endorsements ¥38.5bn; shipping\/distribution ¥78.4bn; payroll ¥110bn; IT ¥12bn (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003e48-55% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e¥18-22bn ($130-160M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e¥38.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping\u003c\/td\u003e\n\u003ctd\u003e¥78.4bn ($520M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll\u003c\/td\u003e\n\u003ctd\u003e¥110bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\u003c\/td\u003e\n\u003ctd\u003e¥12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance Footwear Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerformance footwear is Asics's primary revenue source, driven by high-technical running, tennis, and volleyball shoes; FY2024 footwear sales made up about 68% of JPY 527.7 billion net sales (about JPY 359 billion) and support premium pricing on flagship models like the Novablast and Metaspeed. Innovation-led launches boost seasonality-new model cycles lifted FY2024 footwear volume and ASPs, contributing most of the 8.9% year-on-year revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApparel and Equipment Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApparel and equipment sales-sports clothing, bags, and accessories-accounted for about 18% of ASICS Corp.'s 2024 revenue (¥146.2bn of ¥812.5bn), smaller than footwear but driving cross-sell to shoe buyers; technical wear with moisture-wicking and thermal features commands ~12-18% higher gross margins and boosts average order value by roughly ¥2,500 per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnitsuka Tiger and SportStyle Lifestyle Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp onitsuka tiger and sportstyle lifestyle sales generated roughly billion million in fy2024 driven by retro-inspired lines streetwear collaborations that decouple revenue from athletic performance cycles they accounted for about of asics corporation apparel footwear this stream targets younger style-conscious consumers smooths seasonal volatility.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Subscription and Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Subscription and Service Fees: ASICS earns recurring revenue from premium tiers in Runkeeper and ASICS Studio, which deepens customer engagement and drives lifetime value; digital sales grew rapidly, with ASICS reporting the broader digital segment rising to about 3% of revenue in FY2024 and double-digit year-over-year growth (roughly 40% YoY in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring income from app subscriptions\u003c\/li\u003e\n\u003cli\u003eDeepens brand integration and retention\u003c\/li\u003e\n\u003cli\u003eDigital ≈3% of group revenue in FY2024\u003c\/li\u003e\n\u003cli\u003eApprox. 40% YoY growth in digital revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Brand Royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLicensing and brand royalties: Asics earned supplemental income by licensing sub-brands and categories-collecting fees from third-party manufacturers who produce apparel and accessories under Asics branding, avoiding capex and production risk.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 Asics reported ~¥6.5bn in other income (incl. royalties), showing licensing can be high-margin, low-risk revenue to expand into complementary lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFees from licensees for brand use\u003c\/li\u003e\n\u003cli\u003eExpands product range without manufacturing\u003c\/li\u003e\n\u003cli\u003eHigh-margin, low-capex revenue stream\u003c\/li\u003e\n\u003cli\u003eFY2024 ~¥6.5bn other income (royalties incl.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFootwear Drives FY24: ¥359bn (68%) as Digital Surges ~40% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFootwear ~68% of FY2024 net sales (¥359bn of ¥527.7bn), apparel\/equipment ~18% (¥146.2bn of ¥812.5bn group sales), Onitsuka Tiger ~¥73bn, digital ~3% of group revenue (~40% YoY growth), licensing\/other income ~¥6.5bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear\u003c\/td\u003e\n\u003ctd\u003e¥359bn\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel\u003c\/td\u003e\n\u003ctd\u003e¥146.2bn\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnitsuka Tiger\u003c\/td\u003e\n\u003ctd\u003e¥73bn\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e≈3% rev\u003c\/td\u003e\n\u003ctd\u003e40% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e¥6.5bn\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"VRIO Analysis","offers":[{"title":"Default Title","offer_id":57515317133644,"sku":"asics-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/0356\/3852\/files\/asics-canvas-business-model.webp?v=1778620007","url":"https:\/\/vrio-analysis.com\/products\/asics-business-model-canvas","provider":"VRIO Analysis","version":"1.0","type":"link"}